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STRATEGI KEWIRAUSAHAAN DI PONDOK PESANTREN MUHAMMAD AL-FATIH SUKOHARJO Nafiza, Azka Zahro; Darsini, Darsini; Prasetyowati, Derita Dwi; Syafitri, Nur Indah; Yuliana, Yuliana
Academica : Journal of Multidisciplinary Studies Vol 5, No 2 (2021)
Publisher : IAIN Surakarta

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Abstract

Pondok pesantren is educational institutions that have been successful in empowering people through entrepreneurship programs. The success of such pesantren, certainly influenced by certain factors, one of wich is strategy. This study seeks to examine in depth the strategies implemented by Pondok pesantren Muhammad Al-Fatih Sukoharjo in pursuing entrepreneurship, so that it is able to achieve success. This research uses a qualitative approach with a case study model. Data collection is done by observation, interviews, and documentation. The informants in this study were the caretaker of the pesantren, the manager of the pesantren business unit, and two students who participated in the entrepeneurship program. The data were analyzed by descriptive-analytical method and tested for validity using triangulation technique. The results found that the concept of marketing strategy implemented by this pesantren is: Determine products, determine prices, see market potential, determine market position, prepare to enter the market, determine marketing timing and conduct promotions. This pesantren also has certain strategies to overcome problems in entrepreneurship, such as: Strengthening the mental health through motivation and supondok pesantrenort, teaching parents tips and tricks to deal with diverse communities and breaking the assumptions related to child exploitation.Keywords: Entrepreneurship; Pesantren; Strategy
Periodisasi Masa Remaja dan Ciri Khasnya; Pubertas, Remaja Awal dan Remaja Akhir Sholin, Aribah; Nasution, Abdillah; Fitrah, Aidil; Nazhira, Najwa; Syafitri, Nur Indah; Ulayya, Salsabil Beli; Lubis, Ramadan
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 5 (2024): Madani, Vol. 2, No. 5 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11277882

Abstract

Adolescence is a time of biological, cognitive, and socioemotional changes that occur throughout the developmental transition from childhood to adulthood. Teenagers' primary responsibility is getting ready to become adults. The periodization of adolescence, from early to late, is the subject of this article, which focuses on the development of the mind, the emotions, and the social and moral aspects of life. In order to help, comprehend, and encourage teenagers who are beginning the puberty period of their development, parents' and educators' roles are crucial in this process. Qualitative approaches were used in this study. In qualitative research, images, videos, interviews, and other media are used as data sources. Information gleaned from the interview process is provided as descriptions using simple-to-understand language to comprehend. In addition, there is supporting documentation in the form of images taken during observations and interviews. Purposive sampling, or sampling done in accordance with predetermined goals or considerations, is the method used in this study.