Article Per Year (5 Year)
p-Index From 2020 - 2025
0.562
P-Index
This Author published in this journals
All Journal SJEE (Scientific Journals of Economic Education)
Indah Sari, Pratiwi
Unknown Affiliation
Economics, Econometrics & Finance Education Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Pengaruh Strategi Pemasaran terhadap Permintaan dan Penawaran Agregat pada Butik Amadeus di Kota Jambi Permata Sari, Indah; Sa’adah, Sa’adah; Permata Sari, Nurdiah; Dasdomino Pardede, Ruby; Indah Sari, Pratiwi; Indra Yudha, Redi
SJEE (Scientific Journals of Economic Education) Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/sjee.v9i2.240

Abstract

This study aims to analyze the influence of marketing strategies on aggregate demand and supply at Amadeus Boutique in Jambi City. The marketing strategies studied include product, price, promotion, and distribution dimensions as independent variables, while aggregate demand and supply are the dependent variables. The study population was all Amadeus Boutique customers, with a sample size of 50 respondents determined using a purposive sampling technique. The research instrument was a Likert scale questionnaire, and the data were analyzed using multiple linear regression using SPSS. The results of the analysis showed that marketing strategies simultaneously had a significant effect on aggregate demand and supply with an Fcount value of 19.87 greater than Ftable 2.58 at a significance level of 0.000 < 0.05. Partially, product variables (t-count = 3.42, sig. 0.001) and promotion (t-count = 2.98, sig. 0.004) have a significant effect on demand, while price (t-count = 2.65, sig. 0.011) and distribution (t-count = 2.21, sig. 0.032) are more dominant in contributing to aggregate supply. The coefficient of determination (R²) value is 0.684, which means that 68.4% of the variation in aggregate demand and supply can be explained by marketing strategies, while the remaining 31.6% is influenced by other factors outside this study. This finding confirms that the implementation of appropriate marketing strategies, especially in the product and promotion aspects to increase demand as well as price and distribution to balance supply, can support the sustainability of the competitiveness of Amadeus Boutique in Jambi City.
Dampak Kebijakan Pemerintah dalam Pemberian Beasiswa Pendidikan (KIP) terhadap Tingkat Kelulusan Mahasiswa di Universitas Swasta Kota Jambi Indah Sari, Pratiwi; Hakim, Lukman; Sabandi, Muhammad; Sadiah, Ati
SJEE (Scientific Journals of Economic Education) Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/sjee.v9i2.245

Abstract

This study aims to analyze the impact of government policy through the Smart Indonesia Card (KIP) program on student graduation rates at a private university in Jambi City. The main focus of the study is how access to educational funding through KIP affects academic achievement. The research method used is a descriptive qualitative approach, emphasizing a multi-perspective analysis of public policy. Data were collected through in-depth interviews with KIP recipient students, academic advisors, and student affairs staff. The results indicate that KIP has a significant contribution to opening access to higher education, but its effectiveness in encouraging students to complete their studies on time depends on continued policy support at the institutional level. Therefore, this study recommends that the scholarship policy be integrated with a continuous academic development program, strengthening counseling services, and regular monitoring of study progress.
Analisis Peran Human Capital dalam Meningkatkan Kesempatan Kerja di Provinsi Jawa Barat: Studi Kontekstual di Kabupaten Tasikmalaya Sadiah, Ati; Hakim, Lukman; Sabandi, Muhammad; Indah Sari, Pratiwi
SJEE (Scientific Journals of Economic Education) Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/sjee.v9i2.232

Abstract

Employment issues in West Java Province, particularly in Tasikmalaya Regency, represent a complex and strategic challenge. High open unemployment rates, skill mismatches, and the misalignment between workforce competencies and industrial demands are persistent problems. In this context, human capital—which encompasses education, training, skills, and health—is considered a key factor in expanding employment opportunities. This study aims to analyze the role of human capital in increasing employment opportunities, focusing on Tasikmalaya Regency. A descriptive qualitative approach is employed, as outlined by Campbell and Pederson (2001), emphasizing a contextual and systematic understanding of institutional and social dynamics. Data were collected through in-depth interviews with vocational and university graduates, both job seekers and those currently employed, along with direct observation of job training activities in both urban and rural areas. Document analysis was also conducted to support the findings. The results indicate that strengthening human capital through relevant formal education, contextual job training, and equitable access to education and health services significantly contributes to improving employment prospects. Interregional disparities remain a major obstacle, necessitating affirmative policies based on data and local needs. Multi-stakeholder collaboration—among government, educational institutions, industry, and communities—is essential to establish a more inclusive and sustainable employment system.
Co-Authors Dasdomino Pardede, Ruby Indra Yudha, Redi Lukman Hakim Muhammad Sabandi Permata Sari, Indah Permata Sari, Nurdiah Sadiah, Ati Sa’adah, Sa’adah