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All Journal SEEIJ (Social Economics and Ecology International Journal) Annals of Human Resource Management Research
Novela, Selly
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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HOW PRODUCT DEVELOPMENT, ADVERTISING, AND SERVICE QUALITY INFLUENCE CUSTOMERS SAVING DECISION CASE STUDY ON STATED-OWNED BANKS IN JAKARTA Novela, Selly; Hanafie, Steffi Mutia Irenda
SEEIJ (Social Economics and Ecology International Journal) Vol. 1 No. 1 (2017): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v1i1.5480

Abstract

The competition between Banks in Indonesia required the existence of a marketing strategy for appropriate banking products and services offered on the state-owned bank in Indonesia, including in Jakarta. This study aims to determine whether there is influence between variable Product Development, Advertising and Service Quality, to Saving Decision in State-Owned Bank in Jakarta. Methods of data collection using a survey distributed to 127 customers. The research method used quantitative descriptive analysis and method of data analysis used in this research is multiple regressions. The results of this study, shows that Product Development, Advertising and Service Quality has an influence on Customers Saving Decision at State-Owned Banks in Jakarta.
Absorptive Capacity, Green Entrepreneurship, and Sustainable Human Capital Effects on Green Innovation in SMEs Novela, Selly; Giffari, Ahmad; Nizam, Muhammad Khairul; Ihsan, Akmal
Annals of Human Resource Management Research Vol. 5 No. 4 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i4.3110

Abstract

Purpose: This study utilizes existing research on knowledge capabilities and firms’ Natural Resource-Based View (NRBV) to explore how absorptive capacity and green entrepreneurship orientation influence green innovation. Additionally, it examines the mediating influence of sustainable human capital within this context. Methods: This study was conducted using an associative design and a quantitative approach. The number of samples gathered was 100 valid respondents, and the questionnaire was spread online. The data collected will then be processed and analyzed with the PLS-SEM analysis using SmartPLS software. Results: The results revealed that green entrepreneurship orientation significantly predicted both sustainable capability and the adoption of green innovation. Additionally, sustainable human capital is a critical determinant of green innovation adoption. Surprisingly, absorptive capacity did not significantly influence green innovation. Hence, several hypotheses were proven to be correct. Conclusion: The results indicate that increasing R&D investment, e-commerce employment, and transaction volume can significantly boost Indonesia's economic growth, demonstrating the importance of these factors in driving the digital economy’s growth. Limitations: This study was limited to SMEs in Greater Jakarta with small samples. Contribution: These results have several implications for SMEs to further enrich the understanding of how the Natural Resource-Based View (NRBV) and relational theory facilitate adaptation to green innovation.
Co-Authors Giffari, Ahmad Hanafie, Steffi Mutia Irenda Ihsan, Akmal Nizam, Muhammad Khairul