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BUILDING BRAND LOYALTY THROUGH E-BRAND EXPERIENCE AND PERCEIVED VALUE Wilis, Ratih Anggoro; Puri, Pustika Ayuning; Nurhasanah, Siti; David, Muhammad

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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.747 KB) | DOI: 10.31955/mea.v5i3.1502

Abstract

Tujuan Riset ini yakni untuk mengkaji pengaruh E-Brand Experience dan Perceived Value terhadap Brand Loyalty pelanggan Bitterweet by Najla. Peneliti melakukan pendekatan kuantitatif dengan metode survei dan metode Regresi Linier Berganda. Data penelitian dikumpulkan melalui kuesioner yang disebarkan secara online. Variabel diukur melalui angket yang memakai skoring model Liker. Sampel ditentukan melalui metode Non Probability Sampling uakni teknik sampel jenuh (Sensus) yang jumlah respondennya ada 75 orang. Hasil riset menunjukkan bahwa tidak terdapat pengaruh E-Brand Experience terhadap Brand Loyalty, sementara itu terdapat pengaruh yang signifikan Perceived Value terhadap Brand Loyalty.
PENGARUH HARGA MINYAK DUNIA, HARGA EMAS DUNIA, TINGKAT INFLASI, KURS RUPIAH, INDEKS DOW JONES DAN INDEKS SHANGHAI COMPOSITE TERHADAP INDEKS HARGA SAHAM GABUNGAN YANG TERDAFTAR DIBURSA EFEK INDONESIA PERIODE 2015-2019 Nurhasanah, Siti; Puri, Pustika Ayuning; Wilis, Ratih Anggoro
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 5 No 3 (2021): Edisi September - Desember 2021
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v5i3.1776

Abstract

Untuk periode lima tahun dari tahun 2015 hingga 2019, penelitian ini bertujuan untuk menguji hubungan antara harga minyak dunia, harga emas dunia, tingkat inflasi, nilai tukar Rupiah, Indeks Dow Jones, dan Indeks Shanghai terhadap Harga Saham Gabungan. Indeks yang tercatat di Bursa Efek Indonesia. Untuk penelitian ini, kami menggunakan program Eviews Ver.9 untuk melakukan analisis ARCH-GARCH. Data time series bulanan dari Januari 2015 hingga Desember 2019 digunakan dalam penelitian ini. Ada pengaruh positif dan signifikan terhadap IHSG dari harga minyak dan tingkat inflasi, namun tidak ada pengaruh yang signifikan atau positif dari harga emas. Nilai tukar Rupiah berpengaruh positif dan signifikan terhadap IHSG, sedangkan Indeks Dow Jones berpengaruh negatif dan tidak signifikan. Baik indeks Shanghai maupun Dow Jones berdampak negatif dan tidak signifikan terhadap IHSG.
PENGARUH PENGHINDARAN PAJAK DAN LEVERAGE TERHADAP NILAI PERUSAHAAN DENGAN TRANSPARANSI PERUSAHAAN SEBAGAI VARIABEL MODERASI PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BEI Puri, Pustika Ayuning; Wijayanti, Rani Ayu
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 5 No 3 (2021): Edisi September - Desember 2021
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v5i3.1781

Abstract

Penghindaran pajak adalah strategi yang digunakan oleh bisnis untuk menjaga tagihan pajak mereka serendah mungkin. Legalitas perencanaan harus dipertimbangkan dalam konteks ini. Agar tidak tergolong penghindaran pajak, hal ini harus dilakukan. Pajak penghasilan yang lebih rendah diharapkan dapat dicapai melalui perencanaan pajak dengan memanfaatkan peraturan yang ada. Hal ini dilakukan untuk memaksimalkan keuntungan bagi perusahaan. Nilai pemegang saham adalah nilai yang ditempatkan investor pada perusahaan, yang sering dikaitkan dengan harga saham. Perusahaan Manufaktur Industri Barang Konsumsi yang terdaftar di Bursa Efek Indonesia antara tahun 2015 hingga 2019 menjadi fokus penelitian ini. Purposive sampling digunakan untuk menentukan ukuran sampel, dengan kriteria yang telah ditentukan. SPSS 25 adalah alat analisis. Penghindaran pajak berdampak pada nilai perusahaan, sedangkan leverage tidak berdampak pada nilai perusahaan. Transparansi juga tidak berpengaruh pada harga saham perusahaan terkait dengan penghindaran pajak dan leverage antara 2015 dan 2019, menurut sebuah studi baru.
Pengaruh Audit Internal dan Akuntabilitas Sektor Publik terhadap Kualitas Penyajian Laporan Keuangan dalam Mengelola Alokasi Dana Desa di Kecamatan Pontang Tahun 2022 Pamungkas, Giantoro; Puri, Pustika Ayuning; Yanto, Deri
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 3 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i3.5149

Abstract

The purpose of this study was to find out the effect of internal audit and public sector accountability on the quality of presentation of financial reports in managing village fund allocations in Pontang District in 2022. This study used a quantitative approach with data collection techniques using a questionnaire. The population in this study were 30 village officials in the Pontang District, while the sample used the saturated sampling technique, which is a sampling technique when all members of the population are used as samples, so that the samples taken in this study were 30 people. The results of this study in hypothesis 1 there is an effect of internal audit on the quality of presentation of financial reports in managing village fund allocations in Pontang District in 2022. Hypothesis 2 there is an effect of public sector accountability on the quality of presentation of financial statements in managing village fund allocations in Pontang District in 2022. Hypothesis 3 there is the influence of internal audit and public sector accountability together on the quality of presentation of financial reports in managing village fund allocations in Pontang District in 2022.
Analisis Probabilitas Kebangkrutan Bank Umum Swasta Nasional di Masa Pandemi Puri, Pustika Ayuning; Pamungkas, Giantoro; Nurhasanah, Siti; Farikhi, Alfan
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 3 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i3.5150

Abstract

At the end of 2019, the world was shocked by the phenomenon of the Covid-19 virus which caused significant changes to the economies of all countries, including Indonesia, where to date 6 million cases have been recorded. The implementation of the Large-Scale Social Restrictions (PSBB) policy implemented by the government has had an impact on the country's economic sector where many companies have closed down. This bankruptcy occurs due to financial distress, which is a condition where a company or individual cannot generate sufficient income or profit. Based on this phenomenon, researchers are interested in conducting research regarding the bankruptcy probability analysis of national private commercial banks listed on the Indonesian Stock Exchange. This research uses quantitative methods with secondary data obtained from company financial reports for 3 years, namely from before the 2019 to 2021 pandemic which will be processed using the Altman Z-Score and Zmijewski X-Score analysis methods.
Penerapan Aplikasi Akuntansi pada UMKM Nurhasanah, Siti; Santoso, Wahyu Purbo; Puri, Pustika Ayuning
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 3 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i3.5151

Abstract

This study examines the crucial role of accounting applications in supporting the success of Micro, Small, and Medium Enterprises (MSMEs) in the contemporary business landscape, rife with challenges. Amidst global competition and financial intricacies, accounting applications have emerged as a pivotal tool for optimizing corporate governance, enhancing transparency, and attaining added value and investor interest. Previous research underscores the positive impact of accounting applications on operational efficiency, prudent tax avoidance, and profit augmentation. This study designs and implements a specialized accounting application tailored for MSMEs, offering essential features such as transaction recording, user management, financial reporting, inventory management, and risk mitigation. However, the effective adoption of this application hinges upon proper understanding and training for MSME owners. This research encapsulates the significance of accounting applications in fostering sustainable growth for MSMEs and achieving success in a dynamic business environment.
The Effect Of Mergers And Acquisitions On The Financial Performance Of Companies Listed On The Indonesia Stock Exchange Buana, Sukma Genta; Santoso, Wahyu Purbo; Puri, Pustika Ayuning
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 2 (2024): JETBIS : Journal Of Economics, Technology and Business
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i2.87

Abstract

Mergers and acquisitions (M&A) have become a common strategy in business development in today's global market. This study aims to analyze the effect of M&A on the financial performance of companies listed on the Indonesia Stock Exchange (IDX). Data is collected from companies that experienced M&A during a certain period, focusing on financial variables such as profitability, liquidity, leverage, and sales growth. The panel regression analysis method was used to test the research hypothesis. The results show that M&A has a significant influence on the financial performance of companies on the IDX. Specifically, the findings show an increase in profitability and sales growth after M&A, while liquidity tends to decrease in the short term after the transaction. Leverage may also fluctuate depending on the capital structure and financial policies the company implements post-M&A. This study provides valuable insights for stakeholders in the Indonesian capital market, including investors, fund managers, and regulators, to understand the implications of M&A on firms' financial performance. The practical implications of this study can assist firms in planning and evaluating their M&A decisions more carefully to increase firm value and reduce the risks associated with such transactions.
The Effect Of Mergers And Acquisitions On The Financial Performance Of Companies Listed On The Indonesia Stock Exchange Buana, Sukma Genta; Santoso, Wahyu Purbo; Puri, Pustika Ayuning
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 2 (2024): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i2.87

Abstract

Mergers and acquisitions (M&A) have become a common strategy in business development in today's global market. This study aims to analyze the effect of M&A on the financial performance of companies listed on the Indonesia Stock Exchange (IDX). Data is collected from companies that experienced M&A during a certain period, focusing on financial variables such as profitability, liquidity, leverage, and sales growth. The panel regression analysis method was used to test the research hypothesis. The results show that M&A has a significant influence on the financial performance of companies on the IDX. Specifically, the findings show an increase in profitability and sales growth after M&A, while liquidity tends to decrease in the short term after the transaction. Leverage may also fluctuate depending on the capital structure and financial policies the company implements post-M&A. This study provides valuable insights for stakeholders in the Indonesian capital market, including investors, fund managers, and regulators, to understand the implications of M&A on firms' financial performance. The practical implications of this study can assist firms in planning and evaluating their M&A decisions more carefully to increase firm value and reduce the risks associated with such transactions.
Analisis Rencana Strategis Pada Perbankan X Dalam Proses Pengambilan Keputusan Yanto, Deri; Puri, Pustika Ayuning; Murdhaningsih, Murdhaningsih
Jurnal Ilmu Siber (JIS) Vol 3 No 2 (2024): JIS
Publisher : LPPM, Universitas Siber Asia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71089/jis.v3i2.478

Abstract

Penelitian ini merupakan studi deskriptif yang berfokus pada analisis rencana strategis perusahaan perbankan, khususnya pada periode tertentu. Dalam proses pengambilan keputusan, penelitian ini menggunakan metode deskriptif dengan analisis data melalui pendekatan naratif. Teknik pengumpulan data dilakukan dengan menggunakan dokumentasi, yang kemudian dianalisis untuk memahami strategi yang diterapkan oleh perusahaan perbankan, terutama Bank X. Hasil penelitian menunjukkan bahwa strategi yang diterapkan oleh Bank X dari tahun ke tahun telah mengalami inovasi yang signifikan, khususnya dalam hal pengembangan produk dan adaptasi terhadap perkembangan teknologi. Inovasi ini tidak hanya memungkinkan Bank X untuk tetap relevan di pasar yang terus berubah, tetapi juga membuka peluang besar untuk bertransformasi secara digital. Meskipun terdapat berbagai risiko yang harus dihadapi, Bank X mampu mengubah tantangan ini menjadi peluang dengan meluncurkan produk-produk yang sesuai dengan keinginan pasar. Selain itu, penelitian ini juga menyoroti bagaimana teknik pengambilan keputusan yang diterapkan oleh dewan direksi Bank BRI sangat penting dalam menentukan arah strategi perusahaan. Keputusan-keputusan strategis yang dibuat mencerminkan kemampuan Bank X untuk beradaptasi dengan perubahan eksternal dan internal, serta memastikan bahwa inovasi dan transformasi digital menjadi bagian integral dari strategi bisnis mereka. Hasil ini menunjukkan pentingnya perencanaan strategis yang matang dan fleksibilitas dalam menghadapi dinamika industri perbankan yang cepat berubah.
The Effect of Profitability, Company Value, and Leverage on Company Size : (Case Study of a Retail Company Listed on The Indonesia Stock Exchange for The Period 2018–2022) Musaharah, Arnina Apriliani Nur; Nurhasanah, Siti; Puri, Pustika Ayuning
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.682

Abstract

This study aims to determine the relationship between profitability, company value and company size leverage in the Indonesian retail industry. Financial data of retail companies listed on the Indonesia Stock Exchange were analyzed using SPSS using quantitative methods and population sampling techniques. Data was analyzed using SPSS. The results of the analysis show that there is a significant relationship between these variables and the size of the company. From the regression results, it can be seen that the constant value is 6.490, while the regression coefficients of profitability (X1), company value (X2) and leverage (X3) are 0.103, -0.001 and -0.008, respectively. This shows that changes in profitability, company value, and leverage affect the size of the company. However, only profitability has a significant positive influence on the size of the company, while the value of the company and leverage have an insignificant negative influence on the size of the company. Testing using the t-test shows that the three independent variables are linearly related to the size of the company. These findings highlight the importance of effectively managing these factors in the context of a dynamic global economy, which can affect the growth and development of retail businesses. This research contributes to the strategic management literature by providing a better understanding of the factors that influence the size of companies in the retail industry. The practical implications of these findings could help managers and stakeholders make more informed decisions when managing their companies and plan more effective strategies for long-term growth.