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All Journal Media Mahardhika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Wilis, Ratih Anggoro
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The effect of E-Service Quality, E-Trust, Price and Brand Image Towards E-Satisfaction and Its Impact on E-Loyalty of Traveloka's Customer Wilis, Ratih Anggoro; Nurwulandari, Andini

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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1462.895 KB) | DOI: 10.31955/mea.v4i3.609

Abstract

This study aims to analyze the effect of E-Service Quality, E-Trust, Price, Brand Image to the E-Satisfaction, and E-Loyalty of Online Travel Agent Traveloka. This research method uses a quantitative approach with a survey method with Structural Equation Modeling (SEM) analysis techniques from the AMOS Version 22 statistical software package. Variable measurements were carried out using questionnaires using Likert model scoring. The sampling technique used is the Non-Probability Sampling method, the saturated sample technique (Census) totaling 182 respondents or equal to the population. The results of the analysis show that each variable (E-Service Quality, E-Trust, Price, Brand Image) has a positive and real effect to the E-Satisfaction and E-Loyalty to Online Travel Agent Traveloka with Critical Ratio (CR)> 1.96 (Critical value for degrees 95% confidence), probability value (p) <0.05 and regression coefficient value> 0.00 (Positive). Based on the results of the study concluded that E-Service Quality, E-Trust, Price, and Brand Image have a positive effect on E-Satisfaction and also on E-Loyalty. Traveloka site provided the best E-Service Quality; Traveloka also provides a high-security system to promote the Traveloka site. Traveloka's website runs a competitive price strategy by offering attractive promos to its customers; besides that, Traveloka also collaborates with banks to provide attractive promo offers. Traveloka's Brand Image has represented the overall perception of the brand and was formed from the information and experience of the brand.
BUILDING BRAND LOYALTY THROUGH E-BRAND EXPERIENCE AND PERCEIVED VALUE Wilis, Ratih Anggoro; Puri, Pustika Ayuning; Nurhasanah, Siti; David, Muhammad

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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.747 KB) | DOI: 10.31955/mea.v5i3.1502

Abstract

Tujuan Riset ini yakni untuk mengkaji pengaruh E-Brand Experience dan Perceived Value terhadap Brand Loyalty pelanggan Bitterweet by Najla. Peneliti melakukan pendekatan kuantitatif dengan metode survei dan metode Regresi Linier Berganda. Data penelitian dikumpulkan melalui kuesioner yang disebarkan secara online. Variabel diukur melalui angket yang memakai skoring model Liker. Sampel ditentukan melalui metode Non Probability Sampling uakni teknik sampel jenuh (Sensus) yang jumlah respondennya ada 75 orang. Hasil riset menunjukkan bahwa tidak terdapat pengaruh E-Brand Experience terhadap Brand Loyalty, sementara itu terdapat pengaruh yang signifikan Perceived Value terhadap Brand Loyalty.
PENGARUH HARGA MINYAK DUNIA, HARGA EMAS DUNIA, TINGKAT INFLASI, KURS RUPIAH, INDEKS DOW JONES DAN INDEKS SHANGHAI COMPOSITE TERHADAP INDEKS HARGA SAHAM GABUNGAN YANG TERDAFTAR DIBURSA EFEK INDONESIA PERIODE 2015-2019 Nurhasanah, Siti; Puri, Pustika Ayuning; Wilis, Ratih Anggoro
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 5 No 3 (2021): Edisi September - Desember 2021
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v5i3.1776

Abstract

Untuk periode lima tahun dari tahun 2015 hingga 2019, penelitian ini bertujuan untuk menguji hubungan antara harga minyak dunia, harga emas dunia, tingkat inflasi, nilai tukar Rupiah, Indeks Dow Jones, dan Indeks Shanghai terhadap Harga Saham Gabungan. Indeks yang tercatat di Bursa Efek Indonesia. Untuk penelitian ini, kami menggunakan program Eviews Ver.9 untuk melakukan analisis ARCH-GARCH. Data time series bulanan dari Januari 2015 hingga Desember 2019 digunakan dalam penelitian ini. Ada pengaruh positif dan signifikan terhadap IHSG dari harga minyak dan tingkat inflasi, namun tidak ada pengaruh yang signifikan atau positif dari harga emas. Nilai tukar Rupiah berpengaruh positif dan signifikan terhadap IHSG, sedangkan Indeks Dow Jones berpengaruh negatif dan tidak signifikan. Baik indeks Shanghai maupun Dow Jones berdampak negatif dan tidak signifikan terhadap IHSG.
SOCIAL MEDIA MARKETING STRATEGY IN INCREASING BRAND AWARENESS Wilis, Ratih Anggoro
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 2 (2023): Edisi Mei - Agustus 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i2.3073

Abstract

This study aims to analyze the engagement of the Instagram account @mamitoko and @mamitoko_store which influence Brand Awareness, by observing 3 (three) elements in analyzing social media interaction, such as creator-related features, contextual features, and content features. This study uses a qualitative method with a descriptive approach by conducting interviews with users. The author used the Miles and Hubberman model and tested the validity of the data using the source transulation technique. The results of this study show that the Instagram account @mamitoko and @mamitoko_store have an admin who manages social media. Based on the author's analysis, the engagement of @mamitoko_store is not optimal. Soft-selling content is more attractive to visitors, besides that visitors are more interested in educative content, detailed information content, and interactive content.
PENGARUH SOCIAL MEDIA MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP MINAT BELI : Studi Kasus: E-Commerce Shopee Yantho, Vincent; Wilis, Ratih Anggoro
Media Mahardhika Vol. 22 No. 2 (2024): January 2024
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v22i2.822

Abstract

In 2023, Shopee secures the top spot for the highest web traffic and online transactions in Indonesia. It's important to consider that Shopee's position as the most favored online store among consumers might face challenges from its competitors. One of the key issues impacting the purchasing interest of Shopee's customers is the competitive landscape within the e-commerce, particularly in terms of the diverse marketing strategies every firm employs. This research seeks to explore how Social Media Marketing and Online Customer Review affect purchase interest within the Shopee E-commerce. The study follows an explanatory approach and employs quantitative data. Accidental sampling is the technique used for selecting participants. The research focuses on students majoring in management at Asia Cyber University between 2020 and 2022, totaling 1.243 individuals. The sample size consisted of 92 management students at Asia Cyber University between 2020 and 2022. The data examination involved multiple linear analysis. The result reveals that collectively, Social Media Marketing and Online Customer Review significantly impact purchasing readability in Shopee. Specifically, Social Media Marketing has a substantial and positive influence on purchasing interest, then Online Customer Review also exhibit a significant and positive influence on the purchasing readability of Management Students in Asia Cyber University within Shopee Marketplace.
Co-Authors ANDINI NURWULANDARI David, Muhammad Puri, Pustika Ayuning Siti Nurhasanah Yantho, Vincent