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All Journal Abiwara : Jurnal Vokasi Administrasi Bisnis e-Jurnal Apresiasi Ekonomi JAMBIS : Jurnal Administrasi Bisnis
Toana, Rangga Dalu Aji
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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CUSTOMER RELATIONSHIP MARKETING DI RAMAYANA DEPARTEMENT STORE PADA MASA PANDEMIC COVID-19 Rahmawati, Nur Fitri; Toana, Rangga Dalu Aji; Sofyan, Mohammad
Jurnal Apresiasi Ekonomi Vol 9, No 3 (2021)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (192.555 KB) | DOI: 10.31846/jae.v9i3.425

Abstract

he Covid 19 pandemic has hit the economy and business globally, one of which is the Ramayana Department Store where sales have decreased. It is necessary to have a customer relationship marketing strategy to maintain customer loyalty which leads to increased sales. The purpose of this study is to analyze the customer relationship marketing strategy implemented by the Ramaya Department Store. The method used is a qualitative method. The results of the research show that member loyalty programs are less attractive due to lack of promotion and slow customer service response.
Strategi Pemasaran Digital Dalam Upaya Meningkatkan Penjualan UMKM Melalui Marketplace Shopee (Studi Kasus Pada Toko Helm Perintis Terpercaya) Suharyani, Suharyani; Toana, Rangga Dalu Aji
JAMBIS : Jurnal Administrasi Bisnis Vol 5, No 1: Februari 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i1.4886

Abstract

Digitalization has significantly transformed economic activities, particularly in the area of marketing. The shift in marketing trends worldwide from conventional to digital is evidence of this digitalization. Digital marketing is very influential and needed by MSMEs in this post-pandemic era. Digital marketing is the most effective marketing medium for all types of businesses, including MSMEs. This study aims to analyze the impact of digital marketing strategies, determine the inhibiting and supporting factors, and overcome inhibiting factors in marketing products. This study employs a qualitative research method. Data was collected through interviews, observations, and documentation at Perintis Terpercaya Helmets Store. The researcher gathered information from various sources, including the store owner, employees, academic experts, marketplace users, and one of the product buyers. The results of this study indicate that digital marketing through the Shopee marketplace is more effective and can increase sales
The Role of Tourists' Emotional Experiences in Recommending Tourist Attractions: A Case Study of Tourist Satisfaction on Onrust Island Toana, Rangga Dalu Aji
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 3 No. 2: Maret 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v3i2.2243

Abstract

Onrust Island, which is located in the Thousand Islands, is one of the islands that has a high historical value and is declared a protected historic site. Besides museums, on this island there are ruins of a fort, a windmill, cannon, some hajj quarantine building, and graves of VOC legacy. Even though the government has now opened this island as a historical tourist destination, to date, not many people are interested in visiting the island. This research is aimed at answering the questions of what causes Onrust Island to be less recommended by tourists to visit and what solutions must be taken so that Onrust Island can become a recommended tourist destination based on tourist emotional experience. This is a qualitative research with a case study approach. Data collection used semi-structured interviews with 5 domestic travelers and 5 foreign travelers. The aim is to see if there are differences of opinions between domestic travelers and foreign travelers about Onrust Island. The results of this study indicate that the dimensions of tourism product quality consisting of attractions of objects, information, public facilities, human resources, services, cleanliness and accessibility greatly determine the satisfaction or dissatisfaction of tourists. This study also proves that tourists who visit Onrust Island still found a negative emotional experience that is related to dissatisfaction which will result in unwillingness to make recommendations to visit the island.
Co-Authors Mohammad Sofyan Rahmawati, Nur Fitri Suharyani Suharyani