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All Journal AdBispreneur JURNAL MANAJEMEN BISNIS Community Engagement and Emergence Journal (CEEJ) NERACA : JURNAL AKUNTANSI TERAPAN AJAD : Jurnal Pengabdian kepada Masyarakat e-Jurnal Apresiasi Ekonomi Al Urwah : Sharia Economics Journal JAMBIS : Jurnal Administrasi Bisnis
Rahmawati, Nur Fitri
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Social Sciences

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Determinant Online Consumption Emotion on Fashion Brand Muslim in Indonesia Rahmawati, Nur Fitri; Santoso, Teguh; Setiawan, Irfan
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.608

Abstract

This research predicts that online consumption emotions are understood through five levels, excitement, comfort, ecstasy, annoyance, and romance. This research aims to provide deeper insight into the behavior of Muslim fashion consumers in general. This research uses a quantitative approach with the research object being all online Muslim fashion consumers in Indonesia. This research uses Structural Equation Model (SEM) analysis with smart-PLS. The results of the study show the highest score on the joy dimension indicating that this factor has the most significant impact on influencing online consumption emotions. Other highs are comfort and ecstasy, but the lows are annoyance and romance. Based on The results of research on online consumption emotions that have been measured and analyzed, it provide a strong indication that excitement has the most dominant impact on shaping online consumption emotions.
CUSTOMER RELATIONSHIP MARKETING DI RAMAYANA DEPARTEMENT STORE PADA MASA PANDEMIC COVID-19 Rahmawati, Nur Fitri; Toana, Rangga Dalu Aji; Sofyan, Mohammad
Jurnal Apresiasi Ekonomi Vol 9, No 3 (2021)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (192.555 KB) | DOI: 10.31846/jae.v9i3.425

Abstract

he Covid 19 pandemic has hit the economy and business globally, one of which is the Ramayana Department Store where sales have decreased. It is necessary to have a customer relationship marketing strategy to maintain customer loyalty which leads to increased sales. The purpose of this study is to analyze the customer relationship marketing strategy implemented by the Ramaya Department Store. The method used is a qualitative method. The results of the research show that member loyalty programs are less attractive due to lack of promotion and slow customer service response.
PENGARUH ENTREPRENEURIAL MARKETING TERHADAP PERFORMANCE MELALUI PRODUCT INNOVATION SEBAGAI VARIABEL MEDIASI PADA USAHA BATIK TRUSMI CIREBON TAHUN 2020-2022 Prihadini, Diana; Maulina, Anita; Rahmawati, Nur Fitri
Adbispreneur Vol 8, No 3 (2023): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v8i3.49873

Abstract

Analyze Capital Structure In Kamal Sharia Pawnloyers And Wonokromo Pawntown Case Study Ayu Oktoriza, Linda; Rahmawati, Nur Fitri
Al Urwah : Sharia Economics Journal Vol. 1 No. 1: Islamic Finance and Institutional Resilience: Strengthening Performance, Ethics, and E
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/alurwah.v1i01.14

Abstract

This study aims to analyze the effect of the capital structure on PT. Pegadaian (Persero) tbk. It can determine where the capital is obtained by going directly to the field. This study uses qualitative methods with various other literature. The pledge is a right obtained by a creditor for a movable object, which is handed over to him by a debtor or by another person on his behalf, and which gives the debtor the authority to take payment of said item in priority over other creditors, except for the cost of auctioning the item and the costs incurred to salvage it. Based on the research described by the researchers, it can be concluded that the existing capital structure of the two pawnshops is either sharia or conventional. The capital structure owned by these two pawnshops is purely from the State. Because this pawnshop company is a State-Owned Enterprise (BUMN), all the principal capital comes from the State.
Efektivitas Sistem Akuntabilitas Kinerja Instansi Pemerintah (SAKIP) dalam Meningkatkan Kinerja di Sekretariat Jenderal Dewan Perwakilan Daerah Republik Indonesia Sofyan, Sofyan; Rahmawati, Nur Fitri
Neraca : Jurnal Akuntansi Terapan Vol. 6 No. 2: April 2025
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/neraca.v6i2.4660

Abstract

Sistem Akuntabilitas Kinerja Instansi Pemerintah (SAKIP) merupakan instrumen penting dalam mewujudkan tata kelola pemerintahan yang baik. Penelitian ini bertujuan untuk mengevaluasi efektivitas implementasi SAKIP di Sekretariat Jenderal Dewan Perwakilan Daerah Republik Indonesia (DPD RI) dalam meningkatkan kinerja organisasi. Pendekatan kualitatif dengan metode studi kasus digunakan untuk menganalisis efektivitas SAKIP berdasarkan tiga aspek utama: pencapaian tujuan, integrasi, dan adaptasi. Hasil penelitian menunjukkan bahwa SAKIP telah berkontribusi dalam meningkatkan akuntabilitas dan transparansi kinerja di Sekretariat Jenderal DPD RI. Namun, terdapat beberapa tantangan yang perlu diatasi, antara lain: kurangnya pengawasan yang efektif, keterbatasan sumber daya manusia dan teknologi, serta budaya organisasi yang belum sepenuhnya mendukung transparansi dan akuntabilitas. Penelitian ini memberikan rekomendasi untuk meningkatkan efektivitas implementasi SAKIP di masa mendatang.
Pengaruh Citra Merk Dan Komunikasi Dari Mulut ke Mulut Terhadap Keputusan Pembelian (Studi Pada Toko Perhiasan Emas Cahaya Marrakash Bekasi Utara) Aini, Syamratul; Rahmawati, Nur Fitri
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 1: Februari 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i1.4879

Abstract

The rapid development and competition in the trade sector demand various innovations in product marketing. Companies are expected to continuouslyimprove and adjust their brand image and word of mouth communication in line with consumer desires, particularly in the jewelry sector. The results indicate that brand image (X1) has a positive and significant partial effect on purchase decisions (Y) at Toko Mas Cahaya Marakash Bekasi Utara, accounting for 57.2%. Similarly, word of mouth communication (X2) has a positive and significant partial effect on purchase decisions (Y) at Toko Mas Cahaya Marakash Bekasi Utara, accounting for 72%. Both brand image (X1) and word of mouth communication (X2) together have a positive and significant effect on purchase decisions (Y) at Toko Mas Cahaya Marakash Bekasi Utara, accounting for 74.9%, with the remaining 26.1% influenced by other variables not examined in this study.
Intervensi Masalah Kesehatan Remaja Sekolah di SMA Islam YMI Wonopringgo Kabupaten Pekalongan Pratiwi, Farah Angelina; Arrohmah, Any Ayu; Nur’aini, Fadhilla Annisa; Amalia, Nadzifa Ziada; Rahmawati, Nur Fitri; Firmansyah, Rifki Andre; Maulana, Jaya
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2025): AUGUST 2025
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v5i2.582

Abstract

Adolescent groups demonstrate high vulnerability to various health problems. Based on data obtained from YMI Wonopringgo High School, several health issues were identified related to low knowledge and understanding of health matters, particularly regarding Clean and Healthy Living Behavior (PHBS), Reproductive Health, and Mental Health. Socialization and education programs were designed to enhance students' knowledge and awareness as solutions to the identified health problems. The community service method was implemented through two stages: the first stage involved problem identification, and the second stage involved problem intervention through six programs: Drug Abuse Hazard Socialization (BERANI), Reproductive Health Socialization (Personal Hygiene Genitalia), Mental Health Socialization (Talk It Out), Environmental Cleanliness Activities (Giat Berlian), Hand Washing with Soap Socialization (CTPS), and Anti-Smoking Expo (EAR). Program results showed an 80% increase in participants' knowledge and awareness, along with active participation in health-related question-and-answer sessions, although barriers remained in the form of low participation rates, limited supporting facilities, and challenges in disseminating adequate information regarding other health aspects. The intervention program successfully enhanced adolescents' understanding of health importance and is expected to provide long-term impacts including reduced drug abuse rates, improved adolescent reproductive and mental health, and the creation of healthy, clean, and comfortable school environments.
Efektivitas Pengelolaan Kepadatan Penumpang Berbasis Pola Tata Letak di Stasiun Mass Rapid Transit (MRT) Bundaran HI Pinedendi, Novrie Fransiscus; Rahmawati, Nur Fitri
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 5 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i5.9009

Abstract

Penelitian ini bertujuan untuk menganalisis efektivitas pengelolaan kepadatan penumpang berbasis pola tata letak di Stasiun Mass Rapid Transit (MRT) Bundaran HI. Sebagai salah satu stasiun tersibuk di pusat kota Jakarta, Bundaran HI menghadapi tantangan besar dalam mengatur arus penumpang, terutama pada jam sibuk dan saat acara khusus. Dengan menggunakan pendekatan kualitatif deskriptif, data dikumpulkan melalui wawancara mendalam dengan enam informan yang terdiri dari pengelola stasiun dan pengguna MRT. Penelitian ini menggunakan kerangka analisis efektivitas dari Steers, yang mencakup dimensi pencapaian tujuan, integrasi, dan adaptasi. Hasil penelitian menunjukkan bahwa pengelolaan kepadatan telah berjalan secara efektif melalui desain tata letak yang fleksibel, integratif, dan responsif terhadap dinamika volume penumpang. Strategi seperti pembagian jalur berdasarkan jam kepadatan, penggunaan Jelis Mobile sebagai gate portabel, dan sistem crowd management yang disesuaikan pada hari kerja dan akhir pekan menjadi instrumen utama dalam menjaga kelancaran pergerakan penumpang. Kendati demikian, terdapat kendala signifikan seperti keterbatasan ruang fisik, kurangnya perangkat operasional, dan hambatan komunikasi dengan penumpang. Solusi yang diterapkan meliputi inovasi penggunaan area non-paid sebagai ruang tunggu tambahan, peningkatan pelatihan petugas, serta koordinasi lintas divisi dan pihak eksternal. Penelitian ini menyimpulkan bahwa efektivitas pengelolaan kepadatan penumpang sangat ditentukan oleh perpaduan antara desain layout yang adaptif, kolaborasi antardivisi, dan pendekatan berbasis data. Rekomendasi strategis diberikan untuk memperkuat kapasitas operasional dan memperbaiki sistem komunikasi serta informasi penumpang di masa mendatang.
Strategi pemasaran dalam meningkatkan penjualan UMKM Cipta Rasa Bakso Jeletot Kabupaten Kuningan Jawa Barat Gufron, Ade; Rahmawati, Nur Fitri
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 2: April 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i2.3985

Abstract

Through this analysis, it is hoped that concrete recommendations and solutions can be produced that can help Bakso Jeletot and similar MSMEs to design and implement effective digital marketing strategies, increase competitiveness, and face ever-growing market dynamics. Thus, it is hoped that this research can make a positive contribution to the development of MSMEs using social media. The aim of the research is to analyze marketing strategies in increasing sales of Jeletot meatball UMKM in Kuningan Regency, West Java, then to analyze the obstacles to marketing strategies in increasing sales of Jeletot meatball UMKM in Kuningan Regency. , West Java and to analyze marketing strategy solutions in increasing sales with MSMEs Jeletot Meatballs in Kuningan Regency, West Java Research Method using Qualitative. Number of informants 4. Results of research on Jeletot Meatball Prices in determining prices are appropriate, Jeletot meatball products have met targets with making distinctive meatballs and sauce according to customer tastes. The place is good because it has a sense of security and comfort in accordance with the factors taken into consideration when choosing a location. And in terms of promotion of Bakso Jeletot there is still a lack of promotion in social media from Advertising, Public Relations and Sales Promotion for Personal Selling which has been carried out using WhatsApp. The marketing strategy obstacle faced by Cipta Rasa Bakso Jeletot in increasing sales is the price constraint, namely the lack of price cuts or discounts, then there are problems with the product, namely that it is not popular with all groups, only spicy lovers and adults, then there are fluctuating raw materials, and finally, regarding promotion, the obstacle faced by Cipta Rasa Bakso Jeletot is a lack of social media management, video and image editing. The marketing strategy solution carried out by Cipta Rasa Bakso Jeletot is to deliver at certain hours and provide cashback for payments using e-wallet, then the solution for the product is to provide other menu options, then for raw materials, contracts are given to raw material suppliers and finally the solution is for promotions, carrying out professional rentals. editors in carrying out everything from social media management to content creation due to the limited capital available at Cipta Rasa Bakso Jeletot requiring budgeting for promotion.
Co-Authors Aini, Syamratul Amalia, Nadzifa Ziada Anita Maulina Arrohmah, Any Ayu Ayu Oktoriza, Linda Chatarina Umbul Wahyuni Firmansyah, Rifki Andre Gufron, Ade Maulana, Jaya Mohammad Sofyan Nur’aini, Fadhilla Annisa Pinedendi, Novrie Fransiscus Pratiwi, Farah Angelina Prihadini, Diana Sofyan Sofyan Teguh Santoso Toana, Rangga Dalu Aji