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All Journal Benchmark Dirya : Journal of Economic Management
Triolita, Nina
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Human Resource Management Strategy in Improving Organizational Performance Triolita, Nina; Munawaroh, Enok; Nurhasanah, Nurhasanah; Al-Amin, Al-Amin
JAKI : Jurnal Akuntansi Vol 2 No 1 (2025): Dirya : Journal of Economic Management
Publisher : Pascasarjana STIE Miftahul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70283/dirya.v2i1.83

Abstract

Human Resource Management (HRM) Strategy plays a crucial role in enhancing organizational performance by aligning human capital with strategic goals. This paper explores the significance of HRM strategies in fostering a high-performance work culture, focusing on how these strategies contribute to productivity, employee satisfaction, and overall organizational success. By analyzing various HRM practices, such as recruitment, training and development, performance appraisal, and employee engagement, the study underscores the importance of strategic alignment between HR policies and organizational objectives. The research adopts a qualitative approach, utilizing case studies and interviews with HR professionals from various organizations to gather insights on the implementation of HRM strategies. The findings reveal that the integration of HRM strategy with organizational goals ensures that the workforce is motivated, skilled, and well-equipped to meet the challenges in a dynamic business environment. Moreover, the paper examines how effective HRM strategies lead to improved employee retention, increased job satisfaction, and a reduction in turnover rates, which directly influences the overall performance of an organization. In conclusion, adopting a well-crafted HRM strategy is pivotal for organizations aiming to achieve sustainable growth and maintain a competitive edge in the market. The research emphasizes that HRM is not merely an administrative function but a strategic partner in organizational success
Peran Sosial Media Marketing dalam Mediasi Pengaruh Personal Branding Terhadap Brand Gusril, Hafid Aksani Taqwim; Triolita, Nina
Benchmark Vol. 6 No. 1: September 2025
Publisher : Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46821/benchmark.v6i1.649

Abstract

Penelitian ini bertujuan untuk menguji secara empiris peran personal branding dalam pemasaran media sosial serta pengaruhnya terhadap kepercayaan konsumen dan keputusan pembelian. Berbeda dari penelitian terdahulu yang umumnya berfokus pada efektivitas konten atau popularitas influencer, studi ini menyoroti bagaimana dimensi personal branding kredibilitas, otentisitas, dan konsistensi pesan berkontribusi terhadap pembentukan kepercayaan konsumen sebagai mediasi menuju keputusan pembelian. Pendekatan kuantitatif digunakan dengan metode survei terhadap 25 responden aktif pengguna media sosial yang mengikuti influencer dengan personal branding yang kuat. Analisis data dilakukan menggunakan regresi linier berganda (Ordinary Least Squares/OLS) karena mampu mengidentifikasi pengaruh parsial dan simultan antarvariabel serta menilai signifikansi hubungan antar dimensi. Hasil penelitian menunjukkan bahwa personal branding yang dibangun melalui kredibilitas dan otentisitas memiliki pengaruh signifikan terhadap kepercayaan konsumen, yang selanjutnya mendorong keputusan pembelian, terutama melalui aspek kepercayaan terhadap produk. Secara teoritis, temuan ini memperluas pemahaman mengenai model kepercayaan dalam konteks pemasaran berbasis influencer dengan menempatkan personal branding sebagai determinan utama pembentukan kepercayaan konsumen. Secara praktis, penelitian ini merekomendasikan agar pemasar dan influencer secara strategis mengembangkan kredibilitas berbasis bukti nyata, menjaga otentisitas komunikasi, serta mempertahankan konsistensi pesan lintas platform untuk meningkatkan konversi pembelian dan loyalitas audiens.
Co-Authors Al-Amin, Al-Amin Gusril, Hafid Aksani Taqwim Munawaroh, Enok Nurhasanah Nurhasanah