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Farida Mardhatilla
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science

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Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Produk Sayuran Secara Online Di Cirebon Fikri Fajar; Yayat Rahmat HIdayat; Farida Mardhatilla
Paradigma Agribisnis Vol 6 No 1 (2023): Paradigma Agribisnis
Publisher : lembaga penelitian universitas swadaya gunung jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jpa.v6i1.8396

Abstract

Persaingan dalam bisnis menuntut para pelaku usaha untuk mampu memahami kondisi pasar, kebutuhan konsumen, dan strategi yang efektif untuk memanfaatkan peluang yang tersedia. Dalam upaya mengatasi persaingan yang semakin ketat dalam bisnis pertanian, terutama pada pemasaran produk sayuran, penting untuk menemukan cara baru guna memenangkan persaingan dan mempertahankan keuntungan. Salah satu cara yang dapat dipertimbangkan untuk dilakukan yaitu dengan efisiensi pada rantai pasok dengan cara penjualan atau pemasaran sayuran secara online. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh faktor electronic word of mouth (e-WOM), lifestyle, dan diskon terhadap keputusan pembelian produk sayuran secara online di Cirebon serta menganalisis faktor mana yang paling dominan memengaruhi keputusan pembelian. Penelitian menggunakan metode kuantitatif. Data penelitian terdiri dari data primer dan sekunder. Sampel berjumlah 70 responden dan merupakan konsumen yang pernah melakukan pembelian sayuran secara online. Metode sampling yang digunakan yaitu nonprobability sampling dengan teknik purposive sampling. Metode analisis data menggunakan analisis regresi linier berganda. Hasil penelitian ini memperlihatkan bahwa electronic word of mouth (e-WOM), lifestyle, dan diskon secara parsial maupun simultan berpengaruh positif dan signifikan terhadap keputusan pembelian. Faktor lifestyle merupakan faktor paling dominan dalam memengaruhi keputusan pembelian.
Analisis Komparatif Usahatani Pisang Cavendish Menggunakan Sistem Irigasi Tetes Dan Konvesional (Kasus di Desa Mekarjaya Kecamatan Kabupaten Indramayu) Arsy Al Dzismi; Dwi Purnomo; Farida Mardhatilla
Paradigma Agribisnis Vol 6 No 2 (2024): Paradigma Agribisnis
Publisher : lembaga penelitian universitas swadaya gunung jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jpa.v6i2.9032

Abstract

This research aims to determine the comparison of income and Break Even Point in Cavendish Banana farming which uses Drip and Conventional Irrigation Systems. The sampling technique uses the census method (total sample). Samples were taken from all members of the population from 10 Cavendish Banana farmers with a Drip Irrigation system and 10 farmers with a Conventional System. The results of research on Drip Irrigation systems with an average cost per hectare of Rp. 35.892.000,00 and conventional systems 35,092,000. The average income per hectare of farmers from the Drip Irrigation system is IDR. 761,600,000 and the Conventional system is Rp. 513,000,000 The average income per hectare of Cavendish banana farmers with a drip irrigation system is IDR. 740,185,000 and conventional farming systems, namely Rp. 478,500,000. The BEP value for Cavendish banana production from the drip irrigation system is 2,600 kg, and the conventional system is 2,900 kg. The BEP value for the price of Cavendish banana farming for the drip irrigation system is IDR 6,700/kg, and the conventional system is IDR 8,500/kg. The safe limit for reducing the price of Cavendish bananas for drip irrigation systems is 52.13%, and for conventional systems the price reduction is 29,17%. From the results, there are differences in costs, income, and BEP in Cavendish banana farming with a drip irrigation system and Cavendish banana farming with a conventional farming system. Keywords: Comparative, Cavendish Banana, drip irrigation, conventional irrigation
Analisis Komparatif Usahatani Pisang Cavendish Menggunakan Sistem Irigasi Tetes Dan Konvesional (Kasus di Desa Mekarjaya Kecamatan Kabupaten Indramayu) Arsy Al Dzismi; Dwi Purnomo; Farida Mardhatilla
Paradigma Agribisnis Vol 6 No 2 (2024): Paradigma Agribisnis
Publisher : lembaga penelitian universitas swadaya gunung jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jpa.v6i2.9032

Abstract

This research aims to determine the comparison of income and Break Even Point in Cavendish Banana farming which uses Drip and Conventional Irrigation Systems. The sampling technique uses the census method (total sample). Samples were taken from all members of the population from 10 Cavendish Banana farmers with a Drip Irrigation system and 10 farmers with a Conventional System. The results of research on Drip Irrigation systems with an average cost per hectare of Rp. 35.892.000,00 and conventional systems 35,092,000. The average income per hectare of farmers from the Drip Irrigation system is IDR. 761,600,000 and the Conventional system is Rp. 513,000,000 The average income per hectare of Cavendish banana farmers with a drip irrigation system is IDR. 740,185,000 and conventional farming systems, namely Rp. 478,500,000. The BEP value for Cavendish banana production from the drip irrigation system is 2,600 kg, and the conventional system is 2,900 kg. The BEP value for the price of Cavendish banana farming for the drip irrigation system is IDR 6,700/kg, and the conventional system is IDR 8,500/kg. The safe limit for reducing the price of Cavendish bananas for drip irrigation systems is 52.13%, and for conventional systems the price reduction is 29,17%. From the results, there are differences in costs, income, and BEP in Cavendish banana farming with a drip irrigation system and Cavendish banana farming with a conventional farming system. Keywords: Comparative, Cavendish Banana, drip irrigation, conventional irrigation
Co-Authors Arsy Al Dzismi Dwi Purnomo Fikri Fajar Yayat Rahmat Hidayat