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Journal : JOURNAL OF APPLIED BUSINESS ADMINISTRATION

ANALISIS PENGENDALIAN KUALITAS PRODUK GARMENT PADA PROJECT IN LINE INSPECTOR DENGAN METODE SIX SIGMA DI BAGIAN SEWING PRODUKSI PADA PT BINTAN BERSATU APPAREL BATAM Monica Elisa Napitupulu; Shinta Wahyu Hati
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 2 No 1 (2018): Journal of Applied Business Administration-Maret 2018
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (780.594 KB) | DOI: 10.30871/jaba.v2i1.743

Abstract

Abstract Competition among competitors in the increasingly tight business world today encourages companies to develop more effective and efficient way in achieving the goals and objectives that have been set. With the current information and technology consumers become more sensitive about quality and price of a product. Therefore, companies are required to improve the quality of products produced and continuously improve and improve. PT Bintan Bersatu Apparel Batam is one of the manufacturing companies engaged in the production of sportswear. PT Bintan Bersatu Apparel also strives to continuously improve the quality by pressing the product number in the product process in this company. Six sigma as an alternative to the principles of quality control, enabling companies to improve with the actual breakthrough. Six sigma is an important tool for production management to maintain, maintain product quality and improve quality towards zero defect. So six sigma is a method or technique. Which is a new breakthrough in the field of quality management. By using six sigma method can be known quality sportswear produced PT Bintan Bersatu Apparel in 3.55 sigma with damage level of 20,290 for one million production (DPMO). Six sigma quality improvement in this research can be concluded there are three causes of the product: workmanship or constructionas much as 82.04%, fabric as much as 13.82% and accessories as much as 4.14%.In this research data analysis used Six Sigma (DMAIC) method which through five stages that is define, measure, analyze, improve and control.
MENGUKUR KESUKSESAN PENGGUNAAN SISTEM INFORMASI ENTERPRISE RESOURCES PLANNING (ERP) TERHADAP KEPUASAN PENGGUNA DAN DAMPAKNYA PADA KINERJA KARYAWAN DI PT UNISEM BATAM Kiki Rohani; Shinta Wahyu Hati
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 2 No 2 (2018): Journal of Applied Business Administration - September 2018
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (898.035 KB) | DOI: 10.30871/jaba.v2i2.1119

Abstract

The purpose of this observation is measuring to use Enterprise Resource Plannig information system towards user satisfaction and impact of employee performance in PT UNISEM Batam. The method of data collect using questionnaire method, obeservation method, and documentation method. While for data analysis of using path anaysis method. The results from this observation is level measuring Enterprise Resource Planning (ERP) AIMS and PORTAL by three variable, like as exogen variable (Information System Quality, Information Quality, Service Quality) by intervening variable (User Satisfaction) to see the impaction to endogen variable (Employee Performance).
PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK ACCU YUASA YANG DIPROMOSIKAN DISTRIBUTOR PT RIAU INDOTAMA ABADI di BATAM Yola Putri Ningsih; Shinta Wahyu Hati
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 1 No 1 (2017): Journal of Applied Business Administration - Maret 2017
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.561 KB) | DOI: 10.30871/jaba.v1i1.1255

Abstract

The research aims to determine the influences of promotion mix to the purchase decision of product Accu Yuasa at PT Riau Indotama Abadi. This research used explanatory research method to 79 wholesalaers and repair shops to cooperate with PT Riau Indotama Abadi in Batam. From the results of multiple regression, showed there was partially effect of sales promotion variable on purchase decision of product Accu Yuasa around 0.345, there was partially effect of public relation variable on purchase decision of product Accu Yuasa around 0.357, there was partially effect of direct marketing variable on purchase decision of product Accu Yuasa around 0.364. As for the variable advertising and personal selling not partially effect on purchase decision of product Accu Yuasa. And there is a simultaneous effect of variable advertising, sales promotion, personal selling, public relations and direct marketing on purchase decision of product Accu Yuasa.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BERINVESTASI DI PASAR MODAL BAGI GENERASI MILENIAL Shinta Wahyu Hati; Windy Septiani Harefa
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 3 No 2 (2019): Journal of Applied Business Administration - September 2019
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (361.877 KB) | DOI: 10.30871/jaba.v3i2.1529

Abstract

The purpose of this research was to determine motivation, capital market knowledge, and preferences for interests. This type of research is explanatory research with quantitative research. The research population is students majoring in business management who have participated in capital market and financial management courses. The sampling technique using purposive sampling, data collection using a questionnaire. The sample of this research were students in the Department of Business Management who received 67 Business Finance or Capital Market courses. The results of this study indicate that there is no motivation for millennial generation investment interests, there is a relationship with capital market knowledge of millennial generation investment interests, is a preferential preference for millennial generation investment interests. There are simultaneous influences on motivational variables, capital market knowledge, and risk preferences for investment interest in millennial generation
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI TURNOVER INTENTION KARYAWAN DI PT. ABC BATAM Shinta Wahyu Hati
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 4 No 1 (2020): Journal of Applied Business Administration - Maret 2020
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.694 KB) | DOI: 10.30871/jaba.v4i1.1919

Abstract

This study was conducted to determine whether there are factors that affect employee turnover Intenton at PT ABC Batam. The data analysis method used in this study is to use the Structural Equation Modeling (SEM) method using the SmartPLS application. The number of samples used in this study is the same as the total population of 93 people consisting of administrative employees and permanent employees. The data collection in this study used a questionnaire (questionnaire) consisting of 5 exogenous variables and 1 endogenous variable, namely Turnover Intention. The results of the study are only 2 variables that have an influence on turnover intention, namely the variable of leadership and satisfaction. While the compensation variable, organizational culture and career development do not affect Turnover Intention which is indicated by the t-value greater than t-table (1.66)
ANALISIS PENGGUNAAN DIGITAL MARKETING PADA MEDIA SOSIAL TERHADAP VOLUME PENJUALAN UMKM FASHION DI KOTA BATAM Riska Anjelli Mellinia; Shinta Wahyu Hati
Journal of Applied Business Administration Vol 6 No 2 (2022): Journal of Applied Business Administration - September 2022
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v6i2.4294

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari penggunaan digital marketing pada media sosial terhadap volume penjualan UMKM fashion di Kota Batam. Variabel bebas yang digunakan pada penelitian ini adalah Umpan Balik Pelanggan (X1), Komunikasi (X2), Berbagi Konten (X3) dan Hubungan Pelanggan (X4), sedangkan variabel terikat dalam penelitian ini adalah Volume penjualan (Y). Penelitian ini menggunakan metode kuantitatif dengan analisis desktiptif dan regresi linear berganda. Hasil dari penelitian in menunjukkan bahwa Umpan balik pelanggan berpengaruh terhadap volume penjualan, Komunikasi berpengaruh terhadap volume penjuelan, Berbagi konten berpengaruh terhadap volume penjualan, Hubungan pelanggan berpengaruh terhadap volume penjualan dan umpan balik pelanggan, komunikasi, berbagi konten dan hubungan pelanggan berpengaruh secara simultan terahdap volume penjualan. Berdasarkan hasil penelitian ini diharapkan dapat dijadikan referensi pengetahuan untuk meningkatkan volume penjualan bagi pelaku usaha dalam penggunaan digital marketing pada media sosial.