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All Journal EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Jurnal Maps (Manajemen Perbankan Syariah) Comdent: Communication Student Journal
Silalahi, Ira Valentina
Unknown Affiliation
Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Penerapan Sistem Manajemen Persediaan Bahan Baku untuk Menekan Inventory Cost Menggunakan Metode Economic Order Quantity Silalahi, Ira Valentina; Halim, Asep Abdul
Jurnal Maps (Manajemen Perbankan Syariah) Vol. 5 No. 1 (2021)
Publisher : Universitas Ma'soem

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32483/maps.v5i1.82

Abstract

PT. Inkomas Lestari is the first and only producer from Indonesia to produce tin chemicals and polymer additives. The products produced by PT. Inkomas Lestari is not only able to meet the needs of the local market, but also meet the needs of the international market by exporting its products to Germany, Korea, China and several countries in the Asian region. However, based on the results of the evaluation conducted by researchers, PT. Inkomas Lestari is known to not optimize its inventory management, in which the company does not keep stock of raw material inventory in the warehouse, so that it often experiences an increase in inventory costs. This research was conducted with the aim of reducing inventory costs by calculating the safety stock needed by the company using the Economic Order Quantity (EOQ) method. Based on the calculation results, it is known that PT. Inkomas Lestari with the EOQ method obtained a total inventory cost of Rp. 1,888,637,963 which is lower than the company using the conventional method which has to pay Rp. 2,112,320,822, then with a difference in total inventory cost of Rp. 223,682,857. This means that the Economic Order Quantity (EOQ) method can be considered more efficient than the conventional method currently being applied by the company.
Analisis green integrated marketing communication Mobile Internet-Enabled Devices (MIED) dalam membentuk green consumer behaviour Reza, Faisal; Silalahi, Ira Valentina; Sugiarta, Nugraha
Comdent: Communication Student Journal Vol 1, No 2 (2023): November 2023 - April 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v1i2.48737

Abstract

Latar Belakang: Tingkat konsumsi barang elektronik di Indonesia semakin meningkat semenjak munculnya pandemi virus covid-19. Dampaknya, barang elektronik yang masih dapat digunakan harus diganti sehingga sesuai dengan kecanggihan teknologi terkini. Secara tidak langsung situasi ini sangat memberikan efek pada kondisi lingkungan di Indonesia. Tujuan: Tujuan dari penelitian ini adalah untuk memberikan informasi yang dapat dijadikan dasar dalam merangkai dan memahami strategi pemasaran yang tepat sebagai wujud strategi keberlanjutan dan tanggung jawab perusahaan bagi lingkungan. Metode: Penelitian deskriptif-verifikatif dengan pendekatan kuantitatif. Penelitian ini menggunakan data primer (responden) dan data sekunder (jurnal, artikel, majalah, dan situs online) yang relevan dengan penelitian. Teknik pengumpulan data dalam penelitian ini adalah observasi, kuesioner (angket), studi literatur dan wawancara. Populasi dalam penelitian ini adalah seluruh pengguna internet dimana berdasarkan data wearesocial.com tahun 2022 berjumlah 277,7 juta jiwa. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah probability sampling dengan menggunakan simple random sampling. Teknik pengolahan data yang digunakan dalam penelitian ini menggunakan teknik analisis regresi sederhana dengan menggunakan software SPSS 28. Hasil: Pengujian hipotesis mengenai green integrated marketing communication MIED dalam membentuk green consumer behaviour dilakukan untuk mengetahui besarnya pengaruh langsung dan tidak langsung variabel green integrated marketing communication (X) yang terdiri dari beberapa indikator diantaranya audience focus, message content, channel focused, dan result driven dalam membentuk green consumer behaviour (Y) MIED. Terdapat hubungan linier antara green integrated marketing communication dalam membentuk green consumer behaviour dengan tingkat signifikansi sebesar 0,000 yang lebih kecil dari taraf signifikansi 5%.
HOW DOES CONSUMER ACCEPTANCE AFFECT PURCHASE INTENTION OF NEW PRODUCTS? Rahmi, Mira; Hurriyanti, Ratih; Dirgantari, Puspo Dewi; Silalahi, Ira Valentina
EAJ (Economic and Accounting Journal) Vol. 4 No. 3 (2021): EAJ (Economic and Accounting Journal)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/eaj.v4i3.y2021.p214-226

Abstract

The rapid competition in the instant noodle food industry in Indonesia makes it difficult for new instant noodle products to enter the market. This study aims to analyze consumer acceptance of new products that affect purchase intentions. consumer innovation and consumer preferences are used to describe consumer acceptance of new instant noodle products. The method used in this study is a quantitative online questionnaire that collects data from 135 potential customers as instant noodle buyers. Regression analysis was used to analyze consumer acceptance as proxied by consumer innovation, quality and nutrition innovation, convenience, and marketing efforts. The results of this study indicate that consumer innovation, convenience, and marketing efforts, all three are said to have an influence on new product purchase intentions. Meanwhile, nutritional quality and innovation are said to have no effect. It is hoped that the results of this research can be used to contribute to the development of marketing concepts for new products on the market.
Co-Authors faisal Reza Halim, Asep Abdul Hurriyanti, Ratih Mira Rahmi Puspo Dewi Dirgantari Sugiarta, Nugraha