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All Journal Jurnal Mirai Management International Journal of Economics, Business and Accounting Research (IJEBAR) AMMA : Jurnal Pengabdian Masyarakat
Poernomo, Winarto
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Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing

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ANALYZING DIGITAL MARKETING, GREEN MARKETING, NETWORKING AND PRODUCT INNOVATION ON SUSTAINABILITY BUSINESS PERFORMANCE, SILK CLUSTER IN POLEWALI-MANDAR, WEST SULAWESI Erwin, Erwin; Suade, Yuyun Karystin Meilisa; Poernomo, Winarto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.3048

Abstract

This study aims to find out the influence of Digital Marketing, Green Marketing, Networking and Product Innovation on the Sustainability Business Performance of the Silk Cluster in Polewali Mandar, West Sulawesi. With the number of respondents as many as 30 silk business people, both weaving and just steaming the woven products. The instrument in the questionnaire is measured using a Likert scale (5 scales), while the variables are 1) Independent Variables consisting of Digital Marketing, Green Marketing, Networking, Product Innovation, 2) Dependent Variable is Sustainability Business Performance. The analysis used in this study is the Partial Least Square Structural Equation Model (PLS SEM). The results show that only Product Innovation has a positive and significant effect on Sustainability Business Performance (β= 0.328; =0.022), while Digital Marketing has a positive but not significant effect (β= 0.025; =0.445), for Networking it has a positive effect. Negative but not significant (β= -0.030; =0.434) and Green Marketing actually has a negative and significant effect on Sustainability Business Performance (β= -0.277; =0.046). Keywords: Digital Marketing, Green Marketing, Networking, Product Innovation, Sustainability Business Performance
The Influence of Process Ease and Service Satisfaction on Student Payment Compliance: Evidence from a Private University in Surabaya Poernomo, Winarto
Jurnal Mirai Management Vol 10, No 2 (2025)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v10i2.9989

Abstract

Student decisions in higher education are influenced not only by academic quality but also by how smooth administrative services are and how simple admission procedures feel. Although many students report that services are satisfactory and registration is convenient, it is unclear whether these perceptions directly affect their willingness to pay tuition fees. This research explores how service satisfaction and process ease relate to payment compliance at a private university in Surabaya, Indonesia. The institution enrolls about 6,157 students and charges an average tuition fee of thirty million rupiah per semester. Data were obtained from 2,646 survey responses and analyzed using chi-square tests and logistic regression to examine the link between perceptions and payment outcomes. Results show that even though most respondents evaluated services and processes positively, neither factor demonstrated a significant statistical effect on tuition compliance. These findings suggest that financial ability and external economic pressures may play a stronger role than service perceptions. The study contributes by distinguishing between satisfaction with enrollment procedures and actual financial commitment, offering both theoretical insights and managerial implications for higher education institutions.
Best Practice – Strategi Memulai Bisnis Bagi Mahasiswa Sekolah Tinggi Ilmu Ekonomi YPUP Makassar C. Perdana, Cipta; Syam, Asriah; N. Mustikarini, Carolina; A. Triani, Novika; D. Putra, Sinar; Wijaya, Justin; Poernomo, Winarto
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Entrepreneurship education in Indonesian higher education institutions still lacks clear standards. Additionally, educators lack the necessary competence to introduce students to new perspectives on entrepreneurial values. This community engagement aims to implement standardized entrepreneurship education in higher education institutions, focusing on the theme Best Practice – Business Startup Strategies for Students through the introduction of the effectuation concept and the business model canvas. The participants of this activity consist of 63 students and 5 lecturers from STIE YPUP Makassar. The outcome of this activity is the students' ability to apply these concepts to generate new business ideas. Seventeen groups were formed, and from these groups, three unique and feasible business ideas were selected. The implementation of this activity involved presentations, discussions, and mentoring. The significant impact of this community engagement is evident in the high level of enthusiasm and the creation of creative and innovative business ideas during the two-day training, serving as evidence of its success with the involved partners.
Co-Authors A. Triani, Novika C. Perdana, Cipta D. Putra, Sinar Erwin Erwin N. Mustikarini, Carolina Suade, Yuyun Karystin Meilisa Syam, Asriah