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All Journal Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Accounting Profession Journal (APAJI) Jurnal ABM Mengabdi MALLOMO: Journal of Community Service Nobel Management Review Journal Online Manajemen ELPEI (JOMEL) AMMA : Jurnal Pengabdian Masyarakat
Syam, Asriah
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Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Social Sciences Other

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Pendampingan Kegiatan Self-Assessment dan Self-Regulation Adiksi Game Online Berbasis Sekolah di SMA Negeri 21 Makassar Syam, Azniah; Kasim, Jamilah; Yusnaeni, Yusnaeni; Syam, Asriah
MALLOMO: Journal of Community Service Vol 3 No 1 (2022): Desember-Mei
Publisher : Universitas Muhammadiyah Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55678/mallomo.v3i1.804

Abstract

Kecanduan video game akan membahayakan kesehatan mental dan emosional remaja, serta kepribadian mereka. Selama tiga tahun masa transisi pembelajaran offline-to-online, era Covid-19 meningkatkan paparan penggunaan smartphone dan kemungkinan untuk bermain game hampir tanpa henti. Kesadaran akan masalah mental berbasis sekolah harus ditingkatkan untuk mencegah perilaku agresif ini. Proyek pengabdian masyarakat ini bertujuan untuk mengkaji sejauh mana potensi kecanduan game internet di kalangan remaja dan memberikan upaya penanggulangan berupa pembelajaran pengaturan diri bagi remaja di SMAN 21 Makassar. Di Kota Makassar pada Juli 2022, tiga tahapan kegiatan ini adalah asesmen, edukasi, dan evaluasi. Siswa baru mampu membangun self-regulation manajemen adiksi pada salah satu dari tujuh dimensi adiksi, khususnya dimensi konflik, setelah menyelesaikan proses pendidikan. Aspek perselisihan ini melibatkan kontrol orang tua dan resolusi aktif penggunaan smartphone di rumah. Kami mengusulkan agar enam karakteristik kecanduan lainnya ditetapkan di sekolah sebagai model konseling yang ramah remaja, sehingga memudahkan siswa untuk mendapatkan akses ke sumber daya yang bagus untuk mengurangi rute jangka panjang kecanduan game online sebagai penyakit kognitif dan mental.
Personal Value Canvas untuk Perencanaan Karier dan Pendidikan Siswa-Siswi Sekolah Menengah Atas Maichal, Maichal; Syam, Asriah; Sanapang, Gracela Marisa; Wijaya, Justin; Tanesia, Cindy Yoel; Syulhasbiullah, Muhammad; Mustikarini, Carolina Novi; Monalisa, Monalisa
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 6 No. 2 (2024): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v6i2.5140

Abstract

Pengabdian masyarakat ini bertujuan untuk memberdayakan siswa-siswi SMA Negeri 2 Kabupaten Pangkajene dan Kepulauan dalam merencanakan masa depan mereka serta menghindari pernikahan dini, melalui pendekatan Personal Value Canvas (PVC). PVC adalah sebuah modifikasi dari Value Proposition Canvas yang membantu siswa mengenali potensi, kelemahan, dan cita-cita mereka. Kegiatan ini dilaksanakan dengan model lokakarya yang melibatkan permainan interaktif dan presentasi, yang memungkinkan siswa untuk mengisi PVC mereka secara mandiri. Hasil kegiatan menunjukkan bahwa siswa menjadi lebih sadar akan potensi dan kelemahan diri mereka, serta mampu membuat rencana yang lebih baik untuk masa depan. Beberapa siswa menyadari bahwa cita-cita mereka tidak sejalan dengan jurusan yang mereka pilih, namun mereka berkomitmen untuk memperbaiki diri demi mencapai tujuan tersebut. Selain itu, program ini juga menyosialisasikan berbagai bantuan pendidikan dari pemerintah daerah, yang semakin menambah motivasi siswa untuk melanjutkan pendidikan tinggi. Kesimpulannya, pendekatan PVC membantu siswa merencanakan masa depan dengan lebih baik dan menumbuhkan komitmen yang kuat untuk mencapai impian mereka.
Pendampingan Penyusunan Laporan Keuangan bagi UMKM Sharon, St Salmah; Syam, Asriah; Sanapang, Gracela Marisa; Monalisa, Monalisa; Suade, Yuyun Karistin Meilisa
Jurnal ABM Mengabdi Vol 11 No 2 (2024): Desember
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31966/jam.v11i2.1486

Abstract

This community service aims to strengthen the empowerment of Micro, Small, and Medium Enterprises (MSMEs) in South Sulawesi through assistance in preparing financial statements. Through a series of workshops, trainings, and individual mentoring sessions, we provide an in-depth understanding of the significance of financial statements and equip MSME owners with practical skills to compile, read, and analyze their financial statements. The mentoring method involves organizing interactive workshops led by experienced financial practitioners and individual mentoring sessions tailored to the needs of each MSME. In addition, we provide online resources as a learning platform that MSMEs can access flexibly, including guides, financial statement templates, and relevant case studies. Outcomes of the service include improved MSMEs' understanding of financial reporting, significant financial empowerment, and increased access to external financial support. MSMEs that participated in the program were able to produce clear financial statements, providing a basis for smarter decision-making and increasing their chances of securing financial support from financial institutions. With a focus on the context of South Sulawesi, this service contributes to the strengthening of the MSME sector in the region, supports local economic growth, and positively impacts the financial sustainability of MSMEs. Through assistance in preparing financial statements, it is hoped that MSMEs in South Sulawesi can develop sustainably and contribute optimally to regional economic development
Peran Strategi Pemasaran Viral Dalam Memprediksi Niat Pembelian Produk Fashion Ramah Lingkungan Pada Pelanggan Gen-Z gosal, Michelle; Lesmana, Kylie; Wiander, Bryan; Molina, Natanael T; Djiemesha, Novicha; syam, Asriah
Jurnal Online Manajemen ELPEI Vol 5 No 1 (2025)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v5i1.333

Abstract

This study aims to determine the influence of customer interest in purchasing environmentally friendly products and customer awareness behavior in buying ecofriendly products, especially in the fashion sector. This research employs a quantitative method with a population drawn from several cities in Indonesia using Purposive Sampling. The operational indicators include Entertainment, Informativeness, Irritation, and Source Credibility. Respondents must have watched the viral campaign mentioned in the questionnaire. Partial Least Squares Structural Equation Modeling (SEM-PLS) was used to identify underlying patterns in the data and gain a deeper understanding of the relationships between variables. The results show that these four indicators influence purchase intention but the impact is small and less significant. This is due to the majority of respondents being Generation Z, who are not yet fully aware of their surrounding environment. Although these indicators manage to capture Gen Z's attention, they have not yet succeeded in changing their mindset towards purchasing environmentally friendly products. Key Words : Eco-friendly products; Purchase intention; Customer consciousness; Viral marketing.
Peran Mediasi Kepercayaan Pelanggan Di E-Commerce: Kepuasan Pembayaran, Kepuasan Setelah Pengiriman Dan Sikap Pelanggan Suwanto, Vanessa Leviane; Theodore, Diondre; Syam, Asriah; Ardyan, Elia
Nobel Management Review Vol. 6 No. 1 (2025): Nobel Management Review
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/nmar.v6i1.5080

Abstract

Penelitian ini bertujuan untuk menguji peran kepercayaan pelanggan sebagai variabel mediasi dalam hubungan antara kepuasan pembayaran (checkout satisfaction) dan kepuasan setelah pengiriman (after delivery satisfaction) terhadap sikap pelanggan di platform e-commerce Tokopedia. Menggunakan metode kuantitatif dengan pendekatan Structural Equation Modeling (SEM), data dikumpulkan dari 131 responden yang telah melakukan transaksi di Tokopedia. Hasil penelitian menunjukkan bahwa kepuasan pembayaran dan kepuasan setelah pengiriman memiliki pengaruh positif dan signifikan terhadap kepercayaan pelanggan. Namun, kepuasan dalam kedua aspek tersebut tidak langsung memengaruhi sikap pelanggan, melainkan melalui kepercayaan sebagai variabel mediasi. Selain itu, kepercayaan pelanggan terbukti memiliki pengaruh positif yang signifikan terhadap sikap pelanggan. Temuan ini menegaskan bahwa kepercayaan adalah faktor kunci dalam membentuk sikap pelanggan terhadap e-commerce. Implikasi manajerial dari penelitian ini menyoroti pentingnya penyediaan sistem pembayaran yang aman dan efisien serta peningkatan layanan pengiriman untuk membangun kepercayaan pelanggan. Dari sisi teoritis, penelitian ini berkontribusi dalam memperkuat literatur mengenai peran kepercayaan sebagai mediator dalam hubungan antara kepuasan pelanggan dan sikap mereka terhadap platform digital. Studi ini juga memberikan wawasan bagi penelitian selanjutnya untuk mengeksplorasi faktor lain, seperti pengalaman pelanggan secara menyeluruh dan moderasi loyalitas dalam transaksi e-commerce.
Best Practice – Strategi Memulai Bisnis Bagi Mahasiswa Sekolah Tinggi Ilmu Ekonomi YPUP Makassar C. Perdana, Cipta; Syam, Asriah; N. Mustikarini, Carolina; A. Triani, Novika; D. Putra, Sinar; Wijaya, Justin; Poernomo, Winarto
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Entrepreneurship education in Indonesian higher education institutions still lacks clear standards. Additionally, educators lack the necessary competence to introduce students to new perspectives on entrepreneurial values. This community engagement aims to implement standardized entrepreneurship education in higher education institutions, focusing on the theme Best Practice – Business Startup Strategies for Students through the introduction of the effectuation concept and the business model canvas. The participants of this activity consist of 63 students and 5 lecturers from STIE YPUP Makassar. The outcome of this activity is the students' ability to apply these concepts to generate new business ideas. Seventeen groups were formed, and from these groups, three unique and feasible business ideas were selected. The implementation of this activity involved presentations, discussions, and mentoring. The significant impact of this community engagement is evident in the high level of enthusiasm and the creation of creative and innovative business ideas during the two-day training, serving as evidence of its success with the involved partners.
The Influence Of Online Customer Review On Purchase Decision Through Mediation Of Perceived Service Quality In The Shopee Marketplace For Fashion Products In Makassar Nadia Elizabeth Wijaya; Irene Angelica Siwu; Christine Audrey Thompson; Andi Siti Nuraisyah Rahman; Aracel Nestovani Sutanto; Syam, Asriah
Accounting Profession Journal (APAJI) Vol. 8 No. 1 (2026): Accounting Profession Journal (APAJI)
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The advancement of digital technology has reshaped consumer behavior, especially through e-commerce platforms. Indonesia, with its large number of internet users, shows rapid growth in online shopping, particularly for fashion products. This study analyzes the effect of Online Customer Reviews (OCR) on Purchase Decision, with Perceived Service Quality (PSQ) as a mediating variable, using the Stimulus-Organism-Response (S-O-R) framework. Data were collected from 268 active Shopee users in Makassar who had purchased fashion items in the last three months. Analysis using WarpPLS 8.0 revealed that OCR significantly affects both Purchase Decision and PSQ. However, PSQ did not mediate the relationship between OCR and Purchase Decision. The findings suggest that consumer reviews play a direct role in shaping purchase decisions. Therefore, sellers on Shopee are encouraged to promote review activity from customers to improve trust and drive future sales.
Brand Authenticity and Perceived Service Value as Determining Factors of Consumer Loyalty in Culinary Business of Cafes and Restaurants in Makassar Gianina Evangeline Kapang; Adeline Aldora Chandra; Audrey Inggrid Larasati Djoemani; Syam, Asriah
Accounting Profession Journal (APAJI) Vol. 8 No. 1 (2026): Accounting Profession Journal (APAJI)
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35593/apaji.v8i1.425

Abstract

Introduction: The culinary business in Makassar has grown significantly, with numerous cafes and restaurants emerging across the city. However, many newly established culinary businesses fail to sustain operations in the long term. Long-standing establishments tend to retain loyal customers and maintain business continuity. This aims to investigate the factors influencing customer loyalty by focusing on two independent variables brand authenticity and perceived service value with brand attachment serving as a mediating variable. Methods: A quantitative research method was applied, using a structured questionnaire distributed online to customers who have visited cafes or restaurants in Makassar that have operated for more than ten years. The minimum sample size was determined using Lemeshow’s formula, with at least 96 respondents targeted. Data analysis was conducted using Structural Equation Modeling with Partial Least Squares (SEM-PLS) via SmartPLS software. Results: Preliminary expectations based on the conceptual framework suggest that brand authenticity and perceived service value both have a significant direct and indirect effect (through brand attachment) on customer loyalty. The full statistical results will further determine the strength and significance of these relationships. Conclusion and suggestion: The findings of this study indicate that customer loyalty in long-standing culinary businesses is significantly influenced by brand authenticity and perceived service value, both directly and through brand attachment.Business owners are encouraged to maintain brand consistency and deliver service experiences that create emotional and functional value to sustain long-term customer relationships.
THE IMPACT OF DIGITAL MARKETING STRATEGIES AND SOCIAL INFLUENCE IN THE CULINARY INDUSTRY: EVIDENCE FROM RICE BOWL CONSUMERS IN MAKASSAR Hanisa Arcan Samawati; Mohamad Maruf Hasrul; Edric Aurelio Tan; Jennifer Diaz Almer Lisarib; Levina Chandra; Syam, Asriah
Accounting Profession Journal (APAJI) Vol. 8 No. 1 (2026): Accounting Profession Journal (APAJI)
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the effects of Social Media Marketing Content and Peer Influence on the purchase intention of rice bowl consumers in Makassar, with Attitude toward Advertising as a mediating variable. Using a quantitative approach, data were collected from 150 Gen Z respondents through questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The study aims to explain how visually engaging content and social interaction influence consumer attitudes and purchasing decisions in a highly competitive culinary market. The findings provide practical insights for MSMEs in designing socially responsive digital marketing strategies.
Co-Authors A. Triani, Novika Adeline Aldora Chandra Andi Siti Nuraisyah Rahman Aracel Nestovani Sutanto Audrey Inggrid Larasati Djoemani Azniah Syam C. Perdana, Cipta Christine Audrey Thompson D. Putra, Sinar Djiemesha, Novicha Dyan Fauziah Suryadi Edric Aurelio Tan Elia Ardyan Gianina Evangeline Kapang gosal, Michelle Hanisa Arcan Samawati Irene Angelica Siwu Jennifer Diaz Almer Lisarib Kasim, Jamilah Lesmana, Kylie Levina Chandra Maichal Maichal Mohamad Maruf Hasrul Molina, Natanael T Monalisa Monalisa Mustikarini, Carolina Novi N. Mustikarini, Carolina Nadia Elizabeth Wijaya Poernomo, Winarto Sanapang, Gracela Marisa Sharon, St Salmah Suade, Yuyun Karistin Meilisa Suwanto, Vanessa Leviane Syulhasbiullah, Muhammad Tanesia, Cindy Yoel Theodore, Diondre Wiander, Bryan Yusnaeni Yusnaeni, Yusnaeni