Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal of Economics, Business and Accounting Research (IJEBAR)
Iskandar, Ivana
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE INFLUENCE OF WEBSITE DESIGN QUALITY, PERCEIVED VALUE AND E-TRUST ON REPURCHASE INTENTION ON E-COMMERCE BEAUTY HAUL Iskandar, Ivana; Bernarto, Innocentius
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.2942

Abstract

This study aims to analyze the positive influence of website design quality, perceived value, e-trust on repurchase intention in e-commerce Beauty Haul. The sampling technique in this research is convenience sampling. The number of samples collected using a questionnaire instrument in the form of google forms is 191 Beauty Haul consumers who have made transactions on the Beauty Haul website more than 2 (two) times. The data were analyzed using the Partial Least Square-Structural Equation Model (PLS-SEM) approach. The results showed that there was a positive influence between all independent variables, namely website design quality, perceived value, e-trust on the dependent variable of repurchase intention. Keywords: Website design quality, perceived value, e-trust, repurchase intention, e-commerce.
Co-Authors Innocentius Bernarto, Innocentius