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All Journal Jurnal Abdimas ADPI Sosial Dan Humaniora Journal of Communication and Public Relations (JCPR)
Silvialestari, Dewi
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PELATIHAN KOMUNIKASI PEMASARAN DIGITAL UNTUK MENINGKATKAN SEMANGAT WIRAUSAHA DI MASA PANDEMI COVID-19 Dyanasari, Reni; Silvialestari, Dewi; Syifa Mutma, Fasya
Jurnal Abdimas Adpi Sosial dan Humaniora Vol. 2 No. 3 (2021): Jurnal Abdimas ADPI Sosial dan Humaniora
Publisher : Asosiasi Dosen PkM Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47841/jsoshum.v2i3.276

Abstract

The development of information and technology can help meet the needs of the community in seeking information. This can be utilized by businesses to make their products recognizable, accepted, and used by consumers. Utilizing social media and marketplaces is an effort that can be done by businesses to utilize digital technology in running their businesses. The Officer of Ruang Publik Terpadu Ramah Anak and the surrounding community already has a business run by groups and individuals engaged in food and fashion. So far, marketing activities conducted is to offer products to local residents who visit the area. Since the covid 19 pandemic, businesses feel the need for efforts to conduct digital marketing so that their business can still be run despite restrictions on physical activities of local residents or visitors who were targeted. But businesses need some tips to create digital marketing strategies utilizing social media and marketplaces. The community service team conducted an online seminar by delivering materials involving concepts in the context of Marketing Communication. Then, dissected first about the definition of online marketing communication, social media, ecommerce, and marketplace. In addition, seminar participants also get tips and tricks to produce content using simple tools but still attract potential consumers through social media and the marketplace. In the implementation of online seminars, participants were given pre-tests and post-tests to measure participants' understanding of the materials presented. After attending the seminar, the post-test results showed the seminar participants understood the material presented.
The Influence of Promotion Content at Shopee Indonesia’s Instagram Account on Consumptive Behaviour for Late Adolescent Girls in Jakarta Reni Dyanasari; Silvialestari, Dewi; Syifa Mutma, Faisya
Journal of Communication and Public Relations Vol. 3 No. 2 (2024): Journal of Communication & Public Relations
Publisher : LSPR Institute of Communication & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/105003220244

Abstract

The rise in online shopping in Indonesia is significantly linked to National Online Shopping Day (Harbolnas), launched on December 12, 2012, by the Indonesian E-commerce Association (idEA). Harbolnas has become essential for both sellers and buyers, with the “8.8” August 2020 promotion alone increasing transactions by 66%. Monthly twin date promotions by platforms like Shopee Indonesia drive consumer engagement. Instagram plays a key role in influencing late adolescent girls' shopping behavior in Jakarta. For that, this study wanted to see how the impact of promotional content on Instagram accounts @shopee.id on late adolescent consumptive behavior of girl in Jakarta.  This study uses a post-positivist paradigm with quantitative methods, collecting data through surveys targeting this demographic. The correlation table results indicate that the content has an influence on consumptive behavior, as the obtained value is 0.544, which falls into the category of moderately correlated. Furthermore, based on the coefficient of determination formula, the contribution of the content variable (X) to consumptive behavior (Y) is found to be 29%, while the remaining 71% is influenced by other factors outside the variables in this study. In this study, the linear regression equation can be observed as Y = 14059 + 0.800 (11) = 14067.8. This indicates that in this study, the value of consumptive behavior will increase as the value of promotion content increases.
Co-Authors Reni Dyanasari Syifa Mutma, Faisya Syifa Mutma, Fasya