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All Journal Tunas Nusantara Economic Development Progress
anti, Novi
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Kualitas Makanan Terhadap Keputusan Pembelian Dengan Word of Mouth Communication Sebagai Variabel Intervening Pada Ayam Goreng Krispi Patriot Tebing Tinggi Anti, Novi; Siregar, Aisyah; Sofian, Mhd.
Economic Development Progress Vol. 2 No. 1 (2023): Economic Development Progress Edisi Juni 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v2i1.86

Abstract

The objective of this study was to determine the effect of food quality on purchasing decisions, the effect of food quality on word of mouth communication, the effect of word of mouth communication on purchasing decisions, and the effect of food quality on purchasing decisions through word of mouth communication as an intervening variable. This study uses the IBM SPSS Statistics 25 application. The population of this research is the consumers of Patriot Crispy Fried Chicken or the people of Tebing Tinggi who have bought Patriot Crispy Fried Chicken as many as 96 people. From the test results, it was found that food quality has a positive and significant effect on purchase decisions. Food quality also has a positive and significant effect on word of mouth communication. And word of mouth communication has a positive and significant effect on purchase decisions. Meanwhile word of mouth communication cannot mediate the relationship between food quality and purchase decision.
STUDI LITERATUR : MEDIA AUGMENTED REALITY DALAM MENINGKATKAN PEMAHAMAN BANGUN RUANG DI SEKOLAH DASAR anti, novi
Tunas Nusantara Vol 6, No 1, 2024
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jtn.v6i1.6445

Abstract

Learning media is needed to be able to help students achieve changes in behavior, support their imagination in actively participating in class, and foster enthusiasm for learning. The aim of this research is to describe the meaning of learning media, describe augmented reality media, describe spatial structures, and describe the role of augmented reality media in spatial materials in elementary schools. The role of augmented reality media in increasing understanding of spatial structures in elementary schools is important because A can help students understand the material more easily and make learning more interesting and motivating. This research was carried out using library research, so the method used was the library study research method. There are stages in this research to describe data, namely through collecting scientific articles, books and relevant sources in the years 2013-2023 which are then analyzed. The result of this research are : 1) Learning media is one of the factors that plays an important role in the learning and teaching process; 2) Augmented Reality (AR) media as a technology that combnes two or three-dimensional objects in real time; 3) a geometric shape is a type of reguler spatial object that has edges, sides and corner points; and 4) Augmented Reality (AR) media makes a positive contribution in increasing understanding of spatial structures in elementary schools.Keyword : Augmented Reality, Geometry, Learning Media
Co-Authors Siregar, Aisyah Sofian, Mhd.