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The Influence of Digital Marketing and Social Media on Product Creativity and Empowerment of Women's Culinary Group of Bojong Kulur Village, Bogor setiawan, elfa; Junaidi, Ahmad; Rahman, Dinda Aulia
Majalah Ilmiah Bijak Vol 20, No 2: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v20i2.3372

Abstract

This study investigated the impact of digital marketing and social media on the creativity of products and the empowerment of culinary groups of women in Bojong Kulur village, Bogor. It also aimed to identify the most important factor in increasing product creativity and culinary group empowerment. A total of 180 respondents were purposefully selected from April to August 2023. Purposive sampling was used to collect questionnaires from producers and consumers. Descriptive statistical analysis using SPSS version 22 was used to analyze the data.The research results showed that digital marketing and social media have a significant impact on creativity empowerment. The study found that the significance value (Sig) of digital marketing strategy (X1) on creativity empowerment (Y) is 0.000, which is less than the significance level of 0.05. This means that there is a statistically significant relationship between digital marketing strategy and creativity empowerment. The study also found that the significance value (Sig) of the effectiveness of using social media (X2) on creativity empowerment (Y) is 0.001, which is also less than the significance level of 0.05. This means that there is a statistically significant relationship between the effectiveness of using social media and creativity empowerment. Based on these findings, the study concluded that digital marketing and social media have a simultaneous effect on creativity empowerment. This means that both digital marketing and social media can independently and jointly influence creativity empowerment.
Pengaruh Sikap Belajar Terhadap Hasil Belajar Siswa Kelas XI IPS SMA Negeri 1 Jakarta Pada Mata Pelajaran Geografi Rahman, Dinda Aulia; Mataburu, Ilham Badaruddin; Kusumawati, Lia
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 22 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14560616

Abstract

This research explores the correlation between learning attitudes and learning outcomes in Geography among 11th-grade students in SMA Negeri 1 Jakarta. The study adopted a correlational research type and employed a saturation sampling technique, with all 11th-grade Social Science (IPS) students at SMA Negeri 1 Jakarta as the population. The variables were learning attitude as the independent variable and learning outcome as the dependent variable. Data on learning attitudes were collected using a questionnaire, while data on learning outcomes were based on Mid-Semester Exam (PTS) scores. The hypotheses were tested using a linear regression analysis. The findings indicated a significant influence of learning attitudes on the learning outcomes of 11th-grade Social Science students in Geography at SMA Negeri 1 Jakarta. The linear regression analysis produced a simple linear regression equation: Y = 64.330 + 0.193X. It implied that fostering positive learning attitudes can improve the learning outcomes of students.
ANALISIS PELAKSANAAN PELAYANAN PUBLIK PERIZINAN DAN NON PERIZINAN BERBASIS ONLINE MELALUI APLIKASI JAKEVO (STUDI KASUS PADA UNIT PENGELOLA PENANAMAN MODAL DAN PELAYANAN TERPADU SATU PINTU KECAMATAN SAWAH BESAR - JAKARTA PUSAT) Rahman, Dinda Aulia; Sholekha, Annisa Ramadhani
Jurnal Ilmu Administrasi Publik Vol. 5 No. 4: Juli 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jiap.v5i4.4924

Abstract

Background Licensing services are mostly accessed by the public. Currently, the Capital Investment and One-Stop Services Office of DKI Jakarta has an application called JakEVO (Jakarta Evolution). However, the JakEVO application is still not widely known by DKI Jakarta residents. Another obstacle is that errors often occur when using the JakEVO application. The purpose of this study was to Analysis of the Implementation of Online-Based Licensing and Non-Licensing Public Services Through the Jakevo Application at the Investment Management Unit and One-Stop Integrated Service in Sawah Besar Sub-District - Central Jakarta. The research approach uses a qualitative approach with descriptive methods. Determination of informants in this study using purposive sampling technique or purposive sampling. Online-Based Licensing and Non-Licensing Public Services Through the Jakevo Application at the Investment Management Unit and One-Stop Integrated Service in Sawah Besar Sub-District - Central Jakarta can be said to be quite running well and in accordance with what is expected by the government and by the community. There are obstacles in terms of the use of technology, officer communication with the public, and the use of the JakEVO Application by service officers and the public in Online-Based Licensing and Non-Licensing Public Services Through the Jakevo Application at the Investment Management Unit and One-Stop Integrated Service in Sawah Besar Sub-District - Central Jakarta. As for overcoming various obstacles, including service officers providing assistance and counseling to the community, communicating either directly to service officers at the sub-district or village office to ask questions or ask for directions or directions, as well as through communication media such as in the comments column, email, telephone, whatsapp and creating bulletin boards as information media and complaint services, conducting training for officers and conducting regular discussions both with fellow officers and with leaders regarding problems that occur with the use of the JakEVO Application.