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All Journal Majalah Ilmiah Bijak Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Abiwara : Jurnal Vokasi Administrasi Bisnis ELIGIBLE : Journal of Social Sciences
Setiawan, Elfa
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Humanities Economics, Econometrics & Finance Public Health Social Sciences Other

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The Influence of Digital Marketing and Social Media on Product Creativity and Empowerment of Women's Culinary Group of Bojong Kulur Village, Bogor setiawan, elfa; Junaidi, Ahmad; Rahman, Dinda Aulia
Majalah Ilmiah Bijak Vol 20, No 2: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v20i2.3372

Abstract

This study investigated the impact of digital marketing and social media on the creativity of products and the empowerment of culinary groups of women in Bojong Kulur village, Bogor. It also aimed to identify the most important factor in increasing product creativity and culinary group empowerment. A total of 180 respondents were purposefully selected from April to August 2023. Purposive sampling was used to collect questionnaires from producers and consumers. Descriptive statistical analysis using SPSS version 22 was used to analyze the data.The research results showed that digital marketing and social media have a significant impact on creativity empowerment. The study found that the significance value (Sig) of digital marketing strategy (X1) on creativity empowerment (Y) is 0.000, which is less than the significance level of 0.05. This means that there is a statistically significant relationship between digital marketing strategy and creativity empowerment. The study also found that the significance value (Sig) of the effectiveness of using social media (X2) on creativity empowerment (Y) is 0.001, which is also less than the significance level of 0.05. This means that there is a statistically significant relationship between the effectiveness of using social media and creativity empowerment. Based on these findings, the study concluded that digital marketing and social media have a simultaneous effect on creativity empowerment. This means that both digital marketing and social media can independently and jointly influence creativity empowerment.
Strategies to Increase Customer Interest by Implementing Digital Marketing at Hello Friends Coffee Shop in South Jakarta Setiawan, Elfa; Frara, Elizabeth Monica
Eligible : Journal of Social Sciences Vol. 2 No. 1 (2023): ELIGIBLE : Journal of Social Sciences
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah III DKI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53276/eligible.v2i1.70

Abstract

This research was conducted to discover the development of customer interest through social media and find solutions to the obstacles faced. The focus of this research is related to the emergence of a "new culture" originating from an outside culture with a background in cafes or coffee shops and then influencing people's lifestyle which results in the emergence of many coffee shops. This creates competitions which requires these coffee shops to have a good marketing strategy correctly and effectively to increase customer interest. The data was collected from observation and conducting interviews with informants. Based on the results, it is concluded that the strategy of attracting customers through digital marketing has been going well. Digital marketing using social media and other media that are still included in digital marketing can also make it easier for customers and prospective customers interested in using or buying business products. It is also essential to find out the potential information customers need.
Peningkatan Branding UMKM dengan Memanfaatkan Media Pemberitaan dan Visual Produk Setiawan, Elfa; Salsabila, Fahita P
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol. 7 No. 2: Januari 2025
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jks.v7i2.4427

Abstract

PERURI as an institution that prints money and valuable documents in Indonesia, is not only committed to digital security services but also helps the government increase its productivity in serving the needs of the community more effectively through the development of MSMEs. PERURI has routinely provided assistance to MSMEs in adapting to digital processes that are in line with the Sustainable Development Goals (SDGs), namely providing decent work and supporting economic growth.The problems that become obstacles in the implementation of UMKM Go Digital initiated by government see technology and online marketing only through social media and assume digitalization as a marketing process oriented towards sales, not branding. This makes UMKM products less competitive in e-commerce. In addition, there are obstacles faced by UMKM actors related to digital assets in general, such as the internet users are more for entertainment, playing games, chatting media, lack of literacy in the use of IT for business and lack of maximum empowerment of the community for innovation and product development, especially UMKM. The training was held with the aim of increasing the competence of UMKM fostered by PERURI to be more literate in the digital world, which actually starts from building assets, to digital administrative documentation. Making UMKM fostered by PERURI more bankable.
The Role of Content Creators Through Social Media at CV Demora Indonesia Jakarta Setiawan, Elfa; Permatasari, Dhea
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 2: Maret 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v5i2.4081

Abstract

This study aims to determine the role of content creators through social media at CV Demora Indonesia, Jakarta to determine what activities are carried out by content creators to increase sales, and to determine what solutions are taken to deal with obstacles that occur. This observation and research focus on the problem of teamwork in the company which is still very lacking so that it has an impact on marketing strategies that are less than optimal and less effective to implement. The data collection method is taken from direct observation and interviews with informants. Based on the results of observations, it can be concluded that the role of content creators in digital marketing strategies is quite important for creating various advertisements or promotions to increase sales and teamwork is also very important to achieve common goals    
ANALYSIS OF BUSINESS STRATEGIES ON THE BOCAH JAJAN ANGKRINGAN (BOJAN) IN KOJA, NORTH JAKARTA Setiawan, Elfa; Alwi, Mohammad Farhan
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 3 No. 2: Maret 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.008 KB) | DOI: 10.31334/abiwara.v3i2.2038

Abstract

             This study was made based on observations for three months at Angkringan Bojan, the purpose of the observation was to find out the marketing strategies carried out by Angkringan Bojan to achieve its sales targets.                       From the observations, Angkringan Bojan has never reached the target set. This is because in the implementation of the Angkringan Bojan strategy, the SWOT (Strength, Weakness, Opportunity, Threat) analysis has not been carried out by comparing the strengths, weaknesses, opportunities, threats with existing theories.                       Angkringan Bojan needs to find a more strategic sales location than the previous location which is close to the market waste disposal. In its development, the author also recommends Angkringan Bojan to improve the quality, design, promotion and bonus of culinary products available on the menu, strengthen the security system with complex passwords and back up data to minimize the possibility of hackers.Key words: Marketing Strategy, Sales Target, SWOT Analysis, Culinary Products.
Co-Authors Ahmad Junaidi Alwi, Mohammad Farhan Frara, Elizabeth Monica Permatasari, Dhea Rahman, Dinda Aulia Salsabila, Fahita P