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All Journal SEIKO : Journal of Management & Business Community Development Journal: Jurnal Pengabdian Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Manager : Jurnal Ilmu manajemen
Noviani, Metta
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Public Health Social Sciences

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Analisis Pengaruh Repurchase Intention Terhadap Minuman Boba King Di Kota Batam Purwianti, Lily; Wijaya, Calvin; Dyfan, Dyfan; Noviani, Metta; Yendiarti, Yendiarti
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.4532

Abstract

Milenial suka menyajikan minuman dengan rasa berbeda dan bahan serupa lainnya untuk membuatnya menyenangkan. Tidak bisa dipungkiri banyak sekali boba drinker di Batam yang hampir semuanya menyukai salah satu brand boba drink ini. Penelitian ini bertujuan untuk menganalisis pengaruh Repurchase Intention terhadap minuman Boba King di Kota Batam. Dalam penelitian ini, data dikumpulkan menggunakan kuesioner terhadap sampel pelanggan Boba King yang telah mengunjungi outlet-outlet mereka di Kota Batam. Analisis data yang digunakan dalam penelitian ini disebut partial least squares (PLS) untuk mengevaluasi hubungan antara variabel Repurchase Intention dan faktor-faktor yang mempengaruhinya, seperti kualitas produk, seles promotion, dan brand image. Selain itu, analisis juga dilakukan untuk memahami peran Customer Satisfaction sebagai mediator antara Repurchase Intention dan faktor-faktor yang mempengaruhinya. Hasil penelitian menunjukkan bahwa sales promotion, kualitas produk memiliki pengaruh positif dan signifikan terhadap repurchase intention melalui kepuasan konsumen sebagai variabel mediasi. Sedangkan brand image memiliki pengaruh positif tidak significant terhadap repurchase intention melalui kepuasan konsumen sebagai variabel mediasi. Implikasi praktis dari penelitian ini adalah pentingnya memperhatikan faktor-faktor yang mempengaruhi Repurchase Intention, seperti kualitas produk, brand image, dan sales promotion serta memastikan tingkat kepuasan pelanggan yang tinggi untuk mendorong kunjungan berulang ke outlet Boba King di Kota Batam. Studi lanjutan dapat dilakukan untuk menggali faktor-faktor lain yang dapat mempengaruhi Repurchase Intention dalam konteks minuman Boba King atau wilayah geografis lainnya.
Penerapan Customer Relationship Management (CRM) pada UMKM Mie Pangsit Ayam Bangka Mr.Ong Batam Wijaya, Calvin; Dyfan; Noviani, Metta; Raymond; Yendiarti
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 1 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i1.412

Abstract

The research was conducted with the aim of being able to analyze the implementation of Customer Relationship Management which is focused on MSMEs in Batam City, namely Mie Pangsit Ayam Bangka Mr. Ong. As well as being able to see any inhibiting factors or the application of the implementation of Customer Relationship Management at MSME Bangka Chicken Dumpling Noodles. Ong who is in Batam City. The method used is descriptive quantitative method, this method is in the form of producing data that is statistical in nature and data collection is carried out by means of interviews, observation and documentation of Bangka Chicken Noodle Mie MSME actors. Ong in Batam City and consumers from UMKM Mie Pangsit Ayam Bangka Pak Ong who are considered to be able to provide accurate information about the product and the application of the CRM itself. The results of this study where the characteristics are to see the implementation of Customer Relationship Management (CRM) in MSMEs in Batam City which can show that MSME actors have been able to implement and run the CRM, although it is still not optimal in its application. With this research, the researchers were able to provide insight and input to MSME actors. Ong about the importance and benefits that will be obtained in implementing Customer Relationship Management (CRM) for businesses that are being pioneered. Keywords: Implementation, Customer Relationship Management, MSMEs
PENERAPAN PEMASARAN DIGITAL PADA TOKO BANGUNAN YUPINDO JAYA Noviani, Metta; Fahlevi, Renza
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.24596

Abstract

Tujuan dari pelaksanaan kerja praktek ini berupa mengimplementasikan strategi pemasaran digital untuk memperluas cakupan Toko Yupindo Jaya dan menambah jumlah pelanggan. Dalam sasaran implementasi, memperkenalkan usaha ke segmen pasar yang lebih luas untuk meningkatkan omset penjualan secara signifikan. Peningkatan jumlah Pelanggan Toko Yupindo Jaya, tujuan utama adalah meningkatkan jumlah pelanggan yang berpotensi membawa dampak positif terhadap pertumbuhan bisnis. Peningkatan brand awareness secara digital, sehingga banyak orang yang mengenal walaupun tidak berada di sekitar Toko Yupindo Jaya. Penerapan pemasaran digital ini diharapkan memberikan dampak positif dalam jangka panjang dengan membangun basis pelanggan yang stabil dan setia. tau kesimpulan singkat. Teknik pengumpulan data yang digunakan peneliti adalah survei, wawancara dan observasi. Hasil dari praktek ini adalah Toko Yupindo Jaya telah memulai perjalanan positif dengan bantuan promosi online dan penggunaan banner. Langkah-langkah ini membuktikan bahwa toko tersebut dapat mengalami perkembangan yang signifikan asalkan upaya promosi di ranah digital dilakukan secara konsisten. Dengan memanfaatkan media sosial, pembuatan banner yang menarik, dan keberadaan online, Toko Yupindo Jaya dapat memperluas jangkauan dan meningkatkan kesadaran mereknya. Penting untuk terus konsisten dalam upaya promosi digital ini agar pertumbuhan bisnis dapat berlangsung secara berkelanjutan dan menghasilkan hasil yang maksimal di pasar online.
Application of Digital Marketing to MSMEs Bangka Dumpling Noodle Mr.Ong Lady, Lady; Wijaya, Calvin; Dyfan; Noviani, Metta; Raymond; Yendiarti
Manager : Jurnal Ilmu Manajemen Vol. 6 No. 2 (2023): Manager : Jurnal Ilmu Manajemen
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Ruko Botania in Batam Center is an area where the author's activities are carried out. It should be noted that MSMEs in Indonesia have a very important impact on the role of the economy, Mr.Ong's Bangka Pangsit Noodle MSME is a business engaged in the culinary food sector. This UMKM was opened in 2010 at Botania Garden. The concept of digital marketing originates from the internet and search engines on websites. Creating an Instagram account for the promotion of Mie Pangsit Ayam Bangka Mr.Ong in the form of a product photo that has been designed to include Instagram and a Whatsapp number, and a Facebook contact as well as a Google Maps link which will make it easier for consumers if they want to visit the place of business directly. the instastory feature is also used so that the account's followers can find out the latest info from Mie Pangsit Bangka Mr.Ong, namely @miepangsitbangka.mrong. The purpose of implementing digital marketing for Mr. Ong's Bangka Pangsit Noodle business is so that this business can be better known by the people of Batam. Apart from that, creating social media accounts is also free. Social media will make it easier to interact with customers
Penerapan Customer Relationship Management (CRM) pada UMKM Mie Pangsit Ayam Bangka Mr.Ong Batam Wijaya, Calvin; Dyfan; Noviani, Metta; Raymond; Yendiarti
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 1 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i1.412

Abstract

The research was conducted with the aim of being able to analyze the implementation of Customer Relationship Management which is focused on MSMEs in Batam City, namely Mie Pangsit Ayam Bangka Mr. Ong. As well as being able to see any inhibiting factors or the application of the implementation of Customer Relationship Management at MSME Bangka Chicken Dumpling Noodles. Ong who is in Batam City. The method used is descriptive quantitative method, this method is in the form of producing data that is statistical in nature and data collection is carried out by means of interviews, observation and documentation of Bangka Chicken Noodle Mie MSME actors. Ong in Batam City and consumers from UMKM Mie Pangsit Ayam Bangka Pak Ong who are considered to be able to provide accurate information about the product and the application of the CRM itself. The results of this study where the characteristics are to see the implementation of Customer Relationship Management (CRM) in MSMEs in Batam City which can show that MSME actors have been able to implement and run the CRM, although it is still not optimal in its application. With this research, the researchers were able to provide insight and input to MSME actors. Ong about the importance and benefits that will be obtained in implementing Customer Relationship Management (CRM) for businesses that are being pioneered. Keywords: Implementation, Customer Relationship Management, MSMEs
Co-Authors Dyfan Dyfan, Dyfan Fahlevi, Renza Lady, Lady Lily Purwianti Raymond Wijaya, Calvin Yendiarti Yendiarti, Yendiarti