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All Journal KOMUNIDA: Media Komunikasi dan Dakwah Edusight International Journal of Multidisciplinary Studies (EIJOMS)
Setiawan, Muhamad Agung
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Framing Toleransi Beragama Pada Era Post Truth: Telaah Situs Online Alif.id Setiawan, Muhamad Agung
KOMUNIDA : Media Komunikasi dan Dakwah Vol 13 No 2 (2023): Komunida: Media Komunikasi dan Dakwah
Publisher : Fakultas Ushuluddin, Adab, dan Dakwah IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/komunida.v13i2.7730

Abstract

This research aims to determine the framing of religious tolerance on the internet on the online site alif.id. The objects of this research are three articles on the online site alif.id, which discuss religious tolerance. The research method used is qualitative research using Zhongdan Pan and Gerald M. Kosicki's framing analysis model, which focuses on syntactic, script, thematic, and rhetorical elements to identify an article in the discourse on religious tolerance on the online site alif.id. The results of this research show that on the online site alif.id there are three articles discussing religious tolerance: Chinese Muslims and Tolerance in Semarang, Learning Tolerance from the Village, and Examples of Tolerance from Companions of the Prophet. Regarding syntactic structure, the three articles framing religious tolerance use a historical and social approach. Meanwhile, in terms of script, each article puts forward various practices of religious tolerance by looking at it from the 5W+1H angle. Meanwhile, in the thematic structure, each article raises a different theme, namely around the issue of racism among ethnic Chinese Muslims in Semarang, through an ethnographic approach to the values of tolerance that exist in Kaloran and discussing the role model of tolerance practised by Khulafa' Rasyidin. As seen from the rhetorical element, the three articles emphasise the importance of tolerance through various sentences accompanied by explanations that strengthen the practice of religious tolerance.
Marketing Communication Strategy at PADAHALSEKON Thrift Business through Instagram Social Media in Reaching Millennial Generation and Gen Z Sutinnarto; Setiawan, Muhamad Agung; Khairani , Najmi Rizki
Edusight International Journal of Multidisciplinary Studies Vol. 2 No. 1 (2025): Edusight International Journal of Multidisciplinary Studies
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/eijoms.v2i1.99

Abstract

The digital era presents new business opportunities for business people, one of which is the thrifting business in various regions. This thrifting business focuses on selling quality used clothing and is in demand by the millennial generation and Gen Z. PADAHALSEKON is a thrift located in Pekalongan city which has 54.2K Followers on Instagram. This research aims to analyze the marketing communication strategy implemented by the PADAHALSEKON thrift business through Instagram social media in reaching the millennial generation and Gen Z. Using a descriptive qualitative approach, data was collected through interviews, observations, and document analysis. The results show that creative content-based marketing strategies, active interaction with audiences, and collaboration with influencers are effective in increasing audience engagement, brand loyalty, and product sales. Millennials and Gen Z are attracted to aesthetically pleasing visual communication styles, relevant product narratives, and sustainability values. Nonetheless, challenges such as market competition and changing social media algorithms need to be overcome to maintain marketing success. This research provides insights for thrift businesses and academics in understanding marketing communication practices that are relevant to the needs of today's digital audience.
Co-Authors Khairani , Najmi Rizki Sutinnarto