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All Journal Edusight Jurnal Pengabdian Masyarakat (EduJPM) Edusight International Journal of Multidisciplinary Studies (EIJOMS)
Sutinnarto
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Marketing Communication Strategy at PADAHALSEKON Thrift Business through Instagram Social Media in Reaching Millennial Generation and Gen Z Sutinnarto; Setiawan, Muhamad Agung; Khairani , Najmi Rizki
Edusight International Journal of Multidisciplinary Studies Vol. 2 No. 1 (2025): Edusight International Journal of Multidisciplinary Studies
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/eijoms.v2i1.99

Abstract

The digital era presents new business opportunities for business people, one of which is the thrifting business in various regions. This thrifting business focuses on selling quality used clothing and is in demand by the millennial generation and Gen Z. PADAHALSEKON is a thrift located in Pekalongan city which has 54.2K Followers on Instagram. This research aims to analyze the marketing communication strategy implemented by the PADAHALSEKON thrift business through Instagram social media in reaching the millennial generation and Gen Z. Using a descriptive qualitative approach, data was collected through interviews, observations, and document analysis. The results show that creative content-based marketing strategies, active interaction with audiences, and collaboration with influencers are effective in increasing audience engagement, brand loyalty, and product sales. Millennials and Gen Z are attracted to aesthetically pleasing visual communication styles, relevant product narratives, and sustainability values. Nonetheless, challenges such as market competition and changing social media algorithms need to be overcome to maintain marketing success. This research provides insights for thrift businesses and academics in understanding marketing communication practices that are relevant to the needs of today's digital audience.
Pelatihan Public Speaking Untuk Osis SMA N 2 Mranggen Demak Sutinnarto; Lakna Tulas’un; Muhammad Agung Setiawan
Edusight Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2025): Edusight Jurnal Pengabdian Masyarakat
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/edujpm.v2i3.171

Abstract

Penelitian ini bertujuan untuk menganalisis peran keterampilan public speaking dalam mendukung efektivitas kepemimpinan pengurus OSIS di SMA Negeri 2 Mranggen, Demak. Public speaking merupakan salah satu keterampilan komunikasi yang penting bagi pemimpin dalam menyampaikan ide, membangun hubungan, serta mempengaruhi audiens. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara mendalam, dan dokumentasi. Informan penelitian terdiri atas ketua dan beberapa anggota OSIS, guru pembina, serta beberapa siswa sebagai responden. Hasil penelitian menunjukkan bahwa kemampuan public speaking yang baik sangat berkontribusi terhadap keberhasilan para pengurus OSIS dalam menjalankan program kerja, memimpin rapat, serta membangun komunikasi yang efektif dengan sesama anggota dan pihak sekolah. Selain itu, keterampilan ini juga meningkatkan kepercayaan diri dan citra positif pemimpin di mata siswa lain. Temuan ini menegaskan bahwa public speaking merupakan kompetensi esensial yang perlu diasah dalam pengembangan karakter dan kepemimpinan siswa di tingkat sekolah menengah. Kata kunci: public speaking, kepemimpinan siswa, OSIS SMA Negeri 2 Mranggen
An Analysis of Generation Z's Communication Styles in Public Speaking on the Social Media Platform TikTok Sutinnarto; Lakna Tulas’un; Khairani, Najmi Rizki
Edusight International Journal of Multidisciplinary Studies Vol. 2 No. 4 (2025): International Journal of Law Social Sciences and Management
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/eijoms.v2i4.236

Abstract

The development of social media, particularly the TikTok platform, has introduced a new form of public speaking practice among Generation Z. TikTok serves not only as a medium for entertainment but also as a space for expression, opinion sharing, education, and digital public communication. Generation Z, as TikTok's dominant users, has a unique and distinct communication style compared to previous generations. Therefore, this study aims to analyze Generation Z's communication style in public speaking on the TikTok social media platform. This study used a qualitative approach with descriptive methods. Data were collected through observation of TikTok video content, content analysis, and interviews with several content creators from the Generation Z community. Data analysis techniques included data reduction, data presentation, and drawing conclusions. Data validity was tested using triangulation of sources and techniques. The results show that Generation Z's communication style in public speaking on TikTok tends to be relaxed, expressive, visual-oriented, and communicative. The use of simple language, dynamic intonation, strong nonverbal expressions, and the utilization of TikTok features such as music, text, and visual effects are key characteristics in conveying messages. Furthermore, the short video duration encourages Generation Z to convey messages concisely and directly to the point. This study concludes that TikTok serves as an alternative public speaking medium, shaping new communication styles for Generation Z in the digital age
Co-Authors Khairani , Najmi Rizki KHAIRANI, NAJMI RIZKI Lakna Tulas’un Muhammad Agung Setiawan Setiawan, Muhamad Agung