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All Journal Jurnal Dimensi Pendas : Jurnah Ilmiah Pendidikan Dasar JOURNAL OF SCIENCE AND SOCIAL RESEARCH International Journal of Demos INCARE IIJSE
Dewi, Widi
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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PENGARUH BUDAYA ORGANISASI, MOTIVASI KERJA DAN KOMITMEN GURU TERHADAP KINERJA GURU MA MUHAMMADIYAH 1 PAKIS DUREN Setyocahyono, Wahyungesthi; Bukhori, Mohammad; Dewi, Widi
INCARE, International Journal of Educational Resources Vol 2 No 3 (2021): October 2021
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/incare.v2i3.265

Abstract

ABSTRACT The teacher is one of the most important actors and is the spearhead of education. Teachers are required to provide services according to standards, so that they are expected to produce more qualified human resources. The design in this study uses a quantitative approach with the Causality method. The population used is all teachers of MA Muhammadiyah 1 Pakis Duren Banyuwangi with a total of 33 respondents, using total sampling. Based on the results of statistical test analysis using several tests, such as the F test, the results showed that the F value was 6.442 with a significance level of 0.002 or less than 0.05. Therefore, it can be concluded that Organizational Culture, Work Motivation and Work Commitment simultaneously affect the performance of MA Muhammadiyah 1 Pakis Duren teachers. Individually, the effect of Organizational Culture, Work Motivation and Work Commitment variables was measured using the t-test with the results that there were: 1) Not significant between the Organizational Culture variables on the Teacher Performance variable, 2) The significant between the Work Motivation variable on the Teacher Performance variable was 0.573, and 3) There is no significant difference between the Performance Commitment variable and the Teacher Performance.
THE INFLUENCE OF FASHION INFLUENCER AND E-COMMERCE ON PURCHASE INTENTION THROUGH BRAND ATTITUDE ON PUTRI AGATA FASHION PRODUCTS IN BIMA (CASE STUDY CONDUCTED IN BIMA CITY) Nurchairunisyah, Nurchairunisyah; Widodo, Teguh; Dewi, Widi
JURNAL DIMENSI Vol 14, No 1 (2025): JURNAL DIMENSI (MARET 2025)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v14i1.7354

Abstract

This study aims to analyze the influence of fashion influencers and E-Commerce on purchase intention through brand attitude in Putri Agata fashion products in Bima. The research employs a quantitative approach with data processed using SPSS and collected through questionnaires and interviews. Validity tests, reliability tests, F-tests, T-tests, determination tests, and path analysis were utilized to analyze the data.The results show that: (1) Fashion influencers significantly influence brand attitude; (2) E-Commerce significantly influences brand attitude; (3) Brand attitude significantly influences consumers' purchase intention; (4) Fashion influencers directly have a significant impact on consumers' purchase intention; (5) E-Commerce also directly has a significant impact on consumers' purchase intention; (6) The indirect influence of fashion influencers on purchase intention through brand attitude demonstrates a smaller contribution compared to its direct effect; (7) The indirect influence of E-Commerce on purchase intention through brand attitude is also smaller than its direct effect.The analysis confirms that the direct influence of fashion influencers and E-Commerce on purchase intention is more dominant than the indirect pathways through brand attitude. These findings suggest that interventions focusing directly on fashion influencers and E-Commerce variables can have a more effective impact on enhancing consumers' purchase intention.
The Effect of Education Quality and Tuition Fees on School Selection Decisions Through Mediation of School Image at Citra Bangsa School Tangerang Tjay, Stephanie; Dewi, Widi; Widodo, Teguh
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6667

Abstract

Basic education serves as a crucial foundation in shaping an individual's mindset and character. The demographic bonus in Indonesia presents an opportunity for schools to compete as the preferred choice for parents and students. The rapid development of technology and easy access to learning resources encourage schools to reassess their position in the eyes of parents. The phenomenon of school selection has become increasingly complex, influenced by perceptions of educational quality, educational costs, and the school's image within the community. This study aims to analyze the influence of Educational Quality and Educational Costs on School Selection Decisions, with School Image as a mediating variable. This research employs a quantitative method with primary data obtained through questionnaires distributed to 532 parents of students at SD Citra Bangsa School. Using the Slovin formula, a sample of 229 respondents was obtained. The data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with the Smart PLS 3.0 application. The results show that Educational Quality has a positive and significant effect on School Image and School Selection Decisions. Additionally, Educational Costs have a positive and significant effect on School Image and School Selection Decisions. School Image also has a positive and significant influence on School Selection Decisions. Furthermore, both Educational Quality and Educational Costs have a positive and significant impact on School Selection Decisions through School Image as a mediating variable. These findings highlight the importance of educational quality and educational costs in influencing parents' decisions when choosing schools for their children.
PENGARUH IKLIM KERJA DAN STRES KERJA TERHADAP KINERJA GURU MELALUI KEPUASAN KERJA DI KOMPLEK STRADA BUDI LUHUR BEKASI Gilang, Yohanes De La Cruz; Widodo, Teguh; Dewi, Widi
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 2 (2025): May 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i2.2690

Abstract

Abstract: This study aims to analyze the influence of work climate and work stress on teacher performance, with job satisfaction as a mediating variable. The research was conducted at the Strada Budi Luhur School Complex, Bekasi, involving 106 respondents as the population. A quantitative research method was applied, using data analysis with Partial Least Squares Structural Equation Modeling (PLS-SEM) via the SmartPLS 4 software. The results indicate that the work climate has a positive and significant influence on job satisfaction and teacher performance. Work stress has a positive and significant effect on job satisfaction but does not significantly influence teacher performance. Job satisfaction also shows no significant effect on teacher performance. Furthermore, the indirect effect test results reveal that the work climate does not influence teacher performance through job satisfaction. Similarly, work stress does not have an indirect effect on teacher performance through job satisfaction. The implications of this study suggest that in the context of value-based educational institutions such as Strada, teacher performance is more influenced by organizational commitment and core values than by job satisfaction levels. This study recommends that schools continue to create a conducive work environment and support teacher welfare while upholding organizational values Keyword: work climate, job satisfaction, teacher performance, work stress. Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh iklim kerja dan stres kerja terhadap kinerja guru dengan kepuasan kerja sebagai variabel mediasi. Penelitian dilakukan di Kompleks Sekolah Strada Budi Luhur, Bekasi, dengan melibatkan 106 responden sebagai populasi. Metode penelitian yang digunakan adalah kuantitatif dengan analisis data menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) melalui perangkat lunak SmartPLS 3. Hasil penelitian menunjukkan bahwa iklim kerja memiliki pengaruh positif dan signifikan terhadap kepuasan kerja dan kinerja guru. Stres kerja memiliki pengaruh positif dan signifikan terhadap kepuasan kerja, tetapi tidak berpengaruh signifikan terhadap kinerja guru. Kepuasan kerja juga tidak menunjukkan pengaruh signifikan terhadap kinerja guru. Selanjutnya, hasil uji pengaruh tidak langsung menunjukkan bahwa iklim kerja tidak memengaruhi kinerja guru melalui kepuasan kerja. Demikian pula, stres kerja tidak memiliki pengaruh tidak langsung terhadap kinerja guru melalui kepuasan kerja. Implikasi penelitian ini menunjukkan bahwa dalam konteks lembaga pendidikan berbasis nilai seperti Strada, kinerja guru lebih dipengaruhi oleh komitmen dan nilai dasar organisasi daripada tingkat kepuasan kerja. Penelitian ini memberikan rekomendasi agar sekolah terus menciptakan iklim kerja yang kondusif dan mendukung kesejahteraan guru tanpa mengabaikan nilai-nilai organisasi. Kata kunci: Iklim Kerja, Kepuasan Kerja, Kinerja Guru, Stres Kerja.
Komunikasi Persuasif Sebagai Metode Promosi di Sekolah Menengah Atas Islam Terpadu Darul Hikmah Pasaman Barat Masnil, Masnil; Dewi, Widi; Bukhori, Bukhori
International Journal of Demos (IJD) Volume 4 Issue 3 (2022)
Publisher : HK-Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/ijd.v4i3.316

Abstract

Abstract The purpose of this study was to analyze persuasive communication as a promotion method for the Integrated Islamic Senior High School Darul Hikmah West Pasaman. Collecting data using observation, interviews and documentation. The data analysis technique uses the theory of Miles and Huberman, namely reducing data, presenting data, and concluding data. The results of this study describe the persuasive communication process carried out starting from planning, some persuasive communication techniques used, some obstacles in persuasive communication and how to solve them as well as several factors that facilitate persuasive communication in the promotion of Admission of New Students at the Darul Hikmah Integrated Islamic Senior High School West Pasaman. Keywords: Communication, Persuasion, Planning, Engineering, Barriers. Abstrak Tujuan penelitian ini adalah untuk menganalisis komunikasi persuasive sebagai metode promosi Sekolah Menengah Atas Islam Terpadu Darul Hikmah Pasaman Barat. Pengumpulan data menggunakan observasi, wawancara dan dokumentasi. Teknik analisis data menggunakan teori dari Miles dan Huberman yaitu mereduksi data, menyajikan data, dan menyimpulkan data. Hasil penelitian ini menjabarkan proses komunikasi persuasif yang dilakukan dimulai dari perencanaan, beberapa teknik komunikasi persuasif yang digunakan, beberapa hambatan dalam komunikasi persuasif dan bagaimana jalan keluarnya serta beberapa faktor yang memudahkan komunikasi persuasif dalam promosi Penerimaan Peserta Didik Baru Sekolah Menengah Atas Islam Terpadu Darul Hikmah Pasaman Barat. Kata Kunci: Komunikasi, Persuasif, Perencanaan, Teknik, Hambatan.
PENGARUH BUDAYA ORGANISASI, MOTIVASI KERJA DAN KOMITMEN GURU TERHADAP KINERJA GURU MA MUHAMMADIYAH 1 PAKIS DUREN Setyocahyono, Wahyungesthi; Bukhori, Mohammad; Dewi, Widi
INCARE, International Journal of Educational Resources Vol. 2 No. 3 (2021): October 2021
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/incare.v2i3.265

Abstract

ABSTRACT The teacher is one of the most important actors and is the spearhead of education. Teachers are required to provide services according to standards, so that they are expected to produce more qualified human resources. The design in this study uses a quantitative approach with the Causality method. The population used is all teachers of MA Muhammadiyah 1 Pakis Duren Banyuwangi with a total of 33 respondents, using total sampling. Based on the results of statistical test analysis using several tests, such as the F test, the results showed that the F value was 6.442 with a significance level of 0.002 or less than 0.05. Therefore, it can be concluded that Organizational Culture, Work Motivation and Work Commitment simultaneously affect the performance of MA Muhammadiyah 1 Pakis Duren teachers. Individually, the effect of Organizational Culture, Work Motivation and Work Commitment variables was measured using the t-test with the results that there were: 1) Not significant between the Organizational Culture variables on the Teacher Performance variable, 2) The significant between the Work Motivation variable on the Teacher Performance variable was 0.573, and 3) There is no significant difference between the Performance Commitment variable and the Teacher Performance.
PENGARUH DIGITAL MARKETING DAN WOM (WORD OF MOUTH) TERHADAP LOYALITAS MELALUI KEPUTUSAN PEMBELIAN PERAWATAN DI KLINIK JAKARTA Sinta, Sri; Widodo, Teguh; Dewi, Widi
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 01 (2025): Volume 10, Nomor 01 Maret 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i01.22644

Abstract

Beauty treatments are growing rapidly, hundreds of beauty clinics are increasing every year in Jakarta, making the competition between clinics fierce so that the variety of beauty treatment options is even more confusing. Therefore, efforts are needed from the clinic to be able to survive and compete and develop, one of which is loyal buyers, and promotional efforts using digital marketing and Word of Mouth (WOM).  The purpose of this is to find out and analyze the influence of digital marketing and word of mouth on loyalty throught the purchase decision of beauty treatments in Jakarta clinics. Sampling was done using Non-Probability Sampling technique with purposive sampling. The population is men and women who have done beauty treatments at least 2 times at the same clinic in Jakarta. From 116 data entered, 100 people were included in the research criteria and data was processed using SEM PLS with the Smart PLS 3.0 application. The results showed that 1) Digital marketing had a positive and significant effect on the decision to purchase beauty treatments at the Jakarta Clinic. 2) Word of Mouth (WOM) has a positive and significant effect on the decision to purchase beauty treatments at the Jakarta Clinic. 3) Purchase decisions have a positive and significant effect on loyalty. 4) Digital marketing has a positive and significant effect on loyalty. 5) WOM has a positive and significant effect on loyalty. 6) Digital marketing has a positive and significant effect on loyalty through the purchase decision of beauty treatments at Jakarta clinics. 7) WOM has a positive and significant effect on loyalty through the purchase decision of beauty treatments at Jakarta clinics. The next research suggestion is to expand the scope of the region and the number of respondents, as well as use other variables that affect loyalty.
Co-Authors Bukhori, Bukhori BUKHORI, MOHAMMAD Gilang, Yohanes De La Cruz Masnil, Masnil Nurchairunisyah, Nurchairunisyah Setyocahyono, Wahyungesthi Sinta, Sri Teguh Widodo Tjay, Stephanie