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All Journal 'ADALAH JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora
Fatimatuzzahra, Ulya
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Arts Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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The 2022 FIFA World Cup: Qatar’s Nation Branding to Promote Cultural Understanding in Post COVID-19 Munzilin, Khairul; Nurhaliza, Afifa; Fatimatuzzahra, Ulya; Lathifa, Diva Nur
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 9, No 1 (2025): Februari 2025
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v9i1.2025.56-61

Abstract

This paper will examine Qatar's nation branding efforts during the 2022 FIFA World Cup mega event. With this aim, the focus of the analysis will lead to Qatar's strategy in carrying out nation branding and public diplomacy to bring the image and identity of Islam to the world community. Organizations like the FIFA World Cup are important milestones in history; therefore, the competition to host the World Cup is getting tougher, and Qatar makes history as the first Arab country in the Middle East to change the course of World Cup history. Overall, the World Cup in Qatar seems to have dispelled many myths and instilled a lot of kindness, respect, and hospitality when visiting a Muslim country. This paper uses the concept of nation branding from Simon Anholt. This research uses qualitative research methods with descriptive techniques. The findings of this paper are that: first, the implications of public diplomacy echoed by Qatar during the 2022 World Cup succeeded in breaking down the bad stigma and world stereotypes towards Islam; secondly, the state of Qatar contributes to clearly showing local Arab and Islamic culture and highlighting aspects of Arab-Islamic civilization to the world; and thirdly, The 2022 FIFA World Cup will be an extraordinary event with interests that are not only limited to football competitions but rather a manifestation of the goals that Qatar has set out in the Qatar National Vision 2030, which include economic diversification, support for environmental initiatives, human development, and social progress. 
The 2022 FIFA World Cup: Qatar’s Nation Branding to Promote Cultural Understanding in Post COVID-19 Munzilin, Khairul; Nurhaliza, Afifa; Fatimatuzzahra, Ulya; Lathifa, Diva Nur
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 9, No 1 (2025): Februari 2025
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v9i1.2025.56-61

Abstract

This paper will examine Qatar's nation branding efforts during the 2022 FIFA World Cup mega event. With this aim, the focus of the analysis will lead to Qatar's strategy in carrying out nation branding and public diplomacy to bring the image and identity of Islam to the world community. Organizations like the FIFA World Cup are important milestones in history; therefore, the competition to host the World Cup is getting tougher, and Qatar makes history as the first Arab country in the Middle East to change the course of World Cup history. Overall, the World Cup in Qatar seems to have dispelled many myths and instilled a lot of kindness, respect, and hospitality when visiting a Muslim country. This paper uses the concept of nation branding from Simon Anholt. This research uses qualitative research methods with descriptive techniques. The findings of this paper are that: first, the implications of public diplomacy echoed by Qatar during the 2022 World Cup succeeded in breaking down the bad stigma and world stereotypes towards Islam; secondly, the state of Qatar contributes to clearly showing local Arab and Islamic culture and highlighting aspects of Arab-Islamic civilization to the world; and thirdly, The 2022 FIFA World Cup will be an extraordinary event with interests that are not only limited to football competitions but rather a manifestation of the goals that Qatar has set out in the Qatar National Vision 2030, which include economic diversification, support for environmental initiatives, human development, and social progress.Keywords: Qatar, FIFA World Cup, Nation Branding, Public Diplomacy, Islam
Pengaruh Perang Dunia Kedua Terhadap Kemajuan Jepang pasca Perang Dingin Sari, Suniyyah Puspita; Fatimatuzzahra, Ulya
BULETIN ADALAH Vol. 5 No. 5 (2021)
Publisher : UIN Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/adalah.v5i5.22737

Abstract

The end of World War II led to several changes to the global world order, including japan. The often inferior eastern country motivated Japan to make some progress for its country in World War II, but its defeat led to its misfortune as well as its fortune as a superpower in the field of industrial technology. The economy is the most targeted by the Japanese state in building the progress of the country, especially in the field of science and industrial technology. Post-World War II Japan also experienced changes in Japan's post-World War II Foreign Policy, stemming from several doctrines produced by its Prime Minister, such as the Yoshida Doctrine which focused on economic development, then there was the Fukuda Doctrine which focused on Japanese foreign policy to Southeast Asia. Japan's progress in competing with other western countries, is also supported by the principle of group work and the delivery of a number of academics who are ready to serve their country.
Co-Authors Khairul Munzilin Lathifa, Diva Nur Nurhaliza, Afifa Sari, Suniyyah Puspita