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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ecogen
Andreana, Angelika Gita
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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Utilization of Social Media Instagram the Gade Coffee and Gold Samarinda as an Online Marketing Communication Hijrah, Lailatul; Andreana, Angelika Gita; Utami, Rezki Aguswidya
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2769

Abstract

Currently, the field of entrepreneurship is proliferating, which results in increasing fierce business competition. A business aims to provide products and services to consumers and must strengthen personal branding so that the managed business can be well received in the community. In the era of digitalization, social media has developed as a tool used as a powerful weapon to interact with consumers, either as a means of communication, promotion, or buying and selling media. For this reason, this study aims to find out how the role and use of Instagram social media as a communication and online marketing tool at one of the cafes, namely The Gade Coffee and Gold Samarinda. The method used is a case study as part of qualitative research with data collection techniques in interviews. The results obtained are that the use of Instagram social media used by The Gade Coffee and Gold Samarinda can show an increase in sales. It means that Instagram as a social media can become a means of online marketing communication to reach more consumers.
Strategi Bisnis Berkelanjutan Pada Usaha Kuliner di Samarinda (Studi Pada Ecologico Café) Andreana, Angelika Gita; Fourqoniah, Finnah
Jurnal Ecogen Vol 7, No 3 (2024): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v7i3.16192

Abstract

This research aims to determine the sustainable business strategy of Ecologico Café Samarinda with a focus on increasing sales of ecofriendly cafes in Samarinda. This research  uses IFAS and EFAS analysis was carried out to compile a SWOT analysis matrix which was then followed by a litmus test and USG analysis to see the most strategic strategy to be carried out. The research results show that Ecologico Café Samarinda applies the green marketing concept with 4P indicators, and must implement growth-oriented strategies to maximize strengths and take advantage of opportunities. This research also identified six strategic issues, of which a campaign to maintain diet in a persuasive and interactive manner through online and offline platforms was the most strategic.
Co-Authors Finnah Fourqoniah Hijrah, Lailatul Rezki Aguswidya Utami