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All Journal JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Lentera: Jurnal Ilmu Dakwah dan Komunikasi
Rezki Aguswidya Utami
Universitas Terbuka
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Utilization of Social Media Instagram the Gade Coffee and Gold Samarinda as an Online Marketing Communication Hijrah, Lailatul; Andreana, Angelika Gita; Utami, Rezki Aguswidya
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2769

Abstract

Currently, the field of entrepreneurship is proliferating, which results in increasing fierce business competition. A business aims to provide products and services to consumers and must strengthen personal branding so that the managed business can be well received in the community. In the era of digitalization, social media has developed as a tool used as a powerful weapon to interact with consumers, either as a means of communication, promotion, or buying and selling media. For this reason, this study aims to find out how the role and use of Instagram social media as a communication and online marketing tool at one of the cafes, namely The Gade Coffee and Gold Samarinda. The method used is a case study as part of qualitative research with data collection techniques in interviews. The results obtained are that the use of Instagram social media used by The Gade Coffee and Gold Samarinda can show an increase in sales. It means that Instagram as a social media can become a means of online marketing communication to reach more consumers.
The Role of Students' Green Mindset in Protecting Nature Utami, Rezki Aguswidya; Wahyuni, Tri; Lianawati, Lianawati; Hidayati, Zakiah; Hasanah, Nurul
Lentera: Jurnal Ilmu Dakwah dan Komunikasi VOL 7, No 02 (2023): LENTERA
Publisher : Fakultas Ushuluddin, Adab dan Dakwah, Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/lentera.v7i2.7949

Abstract

Generation Z, which is synonymous with the internet and cyberspace, also has concern for the environment. This study aims to describe the role of students’ green mindset in protecting nature in their fourth semester. This study uses a qualitative, naturalistic paradigm. Primary data was taken from participatory observations of 107 students in the 2020 and 2021 classes of the Islamic Communication and Broadcasting study program and interviews with 11 of them. The results of this study were: (1) They have a growth mindset to protect nature; (2) The green mindset they have had has been implemented with real behavior, namely holding deliberations with faculty student organizations to protect the surrounding environment, educating elementary school-age children to sort out the trash around them, doing a simple campaign on the social media they have, writing green in online media, and carrying out real actions in the field (planting plant seeds around the faculty and inviting campus residents to collect cooking oil waste). Overall, students' green mindsets should be cultivated by providing a green curriculum with several green courses to manage environmental challenges.
Peran dan Strategi Digitalisasi UMKM Dalam Mendukung Ekonomi Sirkular Anistia, Sarah; Utami, Rezki Aguswidya; Hasvi, Ismail
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6604

Abstract

Digitalization is an important role for MSMEs to adopt sustainable economic practices, such as product lifecycle extension and collaborative consumption. Digitalization has been a catalyst for MSMEs in Jakarta for operational efficiency and adopting the principles of circular economy, a sustainable practice that emphasizes resource efficiency, waste reduction, and use of sustainable materials. Circular economy emphasizes sustainable resource management which is increasingly encouraged by the government to be implemented in various economic sectors. This study aims to identify the influence of digitalization roles and strategies on MSMEs in the Jakarta area in supporting the circular economy. The development of digital technology that can be adopted by the Micro, Small, and Medium Enterprises (MSMEs) sector has increased the number of MSMEs entering the digital ecosystem, especially in urban areas such as Jakarta. This research uses a quantitative method by distributing questionnaires to 100 MSMEs in September 2024 located in the Jakarta City area. Data analysis used regression analysis from SPSS (Statistical Package for the Social Sciences) software. The result of this study obtained a stimulant F value of 416.730> 3.8327 and a significant value of 0.000 <0.05 which indicates that both the role and strategy of digitalization applied to MSMEs has a significant and positive effect on the circular economy in the Jakarta area. This research is expected to enrich the literature on the relationship between digitalization and circular economy, especially in MSMEs in Jakarta.
Co-Authors Andreana, Angelika Gita Anistia, Sarah Hasvi, Ismail HIDAYATI Zakiah Hijrah, Lailatul Lianawati Lianawati Nurul Hasanah tri wahyuni