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All Journal JURNAL SIMBOLIKA: Research and Learning in Communication Study Jurnal Common
Putri, Yessi Mareta Andari
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Languange, Linguistic, Communication & Media

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Representasi Perdamaian dan Harmoni: Analisis Semiotika pada Iklan YouTube Achmad Jamil; Rizki Briandana; Rustono Farady Marta; Yessi Mareta Andari Putri
JURNAL SIMBOLIKA: Research and Learning in Communication Study (E-Journal) Vol 7, No 2 (2021): JURNAL SIMBOLIKA OKTOBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/simbollika.v7i2.5323

Abstract

Penelitian ini bertujuan untuk menganalisis representasi perdamaian dalam iklan Coca-Cola edisi Small Word Machines-Bringing India and Pakistan Together yang dipublikasikan di media YouTube pada 19 Mei 2013. Konsep ideologi dalam iklan mengacu pada konsep bahwa ideologi merupakan suatu bentuk gambaran ideal yang bertujuan untuk menarik perhatian melalui teks sebagai produk media massa. Peneliti menggunakan metode kualitatif dengan analisis semiotika Roland Barthes. Iklan dianalisis melalui konsep denotasi, konotasi, dan mitos Roland Barthes. Hasil penelitian menyimpulkan iklan Coca-Cola edisi “Coca-Cola Small Word Machines- Bringing India and Pakistan Together” mempunyai ideologi atau misi perdamaian untuk warga India dan Pakistan melalui sebuah iklan, namun terlihat jelas dari penggambaran perdamaian yang ditunjukan bahwa perusahaan Coca-Cola terlihat ingin memanfaatkan konflik horizontal antara India dan Pakistan sebagai upaya untuk meningkatkan bisnis Coca-Cola yang secara tidak langsung akan meningkatkan nilai jual produk minuman Coca-Cola di kedua negara tersebut dengan kampanyenya “Open Happines” khususnya di New Delhi, India.. Penelitian ini menyimpulkan bahwa representasi perdamaian dalam pembuatan iklan tidak hanya semata-mata untuk menyatukan warga India dan Pakistan, melainkan adanya kepentingan kapitalisme atau  keuntungan bisnis bagi perusahaan Coca-Cola.
Cyberbullying di Media Sosial Tiktok terhadap Remaja Sekolah Menengah Pertama Putri, Yessi Mareta Andari; Azahra, Putri Fitrawati; Sinaga, Ester Marito; Prawitri, Ajeng Linggar
Jurnal Common Vol. 7 No. 1 (2023): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v7i1.9150

Abstract

Abstract Internet use among adolescents, especially junior high school is very risky. Children of this age often assume that the virtual world they use is the same as the real world. The act of insulting or ridiculing on social media is an act that is often known as cyberbullying. The research approach used in this study was a qualitative approach, in which researchers conducted interviews with informants from junior high school youth. This research method uses the spiral silence theory which aims to find out information about the occurrence of cyberbullying on TikTok, the responses of victims of bullying, and analyzing existing data. Cyberbullying is a form of behavior that is carried out by a person when he feels that he is superior in several ways so that he dares to take hurtful actions both physically and mentally, where the application is usually carried out on TikTok. This action comes from the aggressive attitude or apathy of individuals who feel superior so they consider other individuals weak or inferior. The psychological and emotional impact of cyberbullying can trigger the victim's mental shock. However, cyberbullying has the potential to cause more depressive disorders because this bullying material or information will be stored and spread quickly on the internet and can leave digital footprints, anytime and anywhere. As a good internet user and wise in using social media, you should be able to control yourself to not take actions that harm other people. Comments especially on someone whether intentionally or not because all of that can have fatal consequences in the future. With this, junior high school teenagers still need supervision from parents, in which the role of parents is to keep an eye on all their actions, especially those who are moving into junior high school teenagers. Kata Kunci: Cyberbullying, social media, Junior High School Teenagers, TikTok
Co-Authors Achmad Jamil Azahra, Putri Fitrawati Prawitri, Ajeng Linggar Rizki Briandana Rustono - Sinaga, Ester Marito