Article Per Year (5 Year)
p-Index From 2020 - 2025
1.286
P-Index
This Author published in this journals
All Journal TIJAB (The International Journal of Applied Business) JRB-Jurnal Riset Bisnis Kajian Branding Indonesia PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Istijanto, Istijanto
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : JRB-Jurnal Riset Bisnis

 1 
Factors Affecting Consumers' Intention to Purchase Environmentally Friendly Products: Recycle Furnitures Ardilla Ayu Dewanti Ridwan; Fanny Setiawan; Hizkia Davino Gratia Saragih; Mokhamad Nasyih Aminnulloh; Phillo Putra Guntur Satiadhi; Istijanto
JRB-Jurnal Riset Bisnis Vol 5 No 1 (2021): Oktober
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menguji secara komprehensif faktor-faktor yang mempengaruhi niat konsumen membeli produk yang ramah lingkungan. Faktor-faktor yang diadopsi dari Model EAPIM yang terdiri dari sikap terhadap lingkungan, norma subyektif terhadap lingkungan, kendali yang dirasakan, kualitas yang dirasakan, dan citra diri; diperluas dengan menambah variabel harga. Konteks yang diteliti adalah produk ramah lingkungan yaitu furnitur daur ulang. Jumlah responden yang terlibat sebanyak 394 orang dan sampel diambil dengan metode konvenien. Metode analisis yang digunakan adalah analisis faktor dan regresi berganda. Hasil penelitian menunjukkan bahwa kualitas produk yang dirasakan, dan harga memiliki pengaruh yang positif terhadap niat membeli konsumen terhadap produk ramah lingkungan. Temuan ini secara teori mengindikasikan bahwa perilaku konsumen terhadap niat membeli lebih banyak dipengaruhi secara individu dibandingkan pengaruh karena norma subyektif dari orang lain. Bagi praktisi, temuan ini sangat berguna dalam merancang strategi bisnis untuk mendorong konsumen membeli produk ramah lingkungan. Kata Kunci: Faktor, Produk Ramah Lingkungan, Niat Membeli, Mebel Daur Ulang
Factors Influencing Parent’s Intention To Buy Early Childhood Educational Toys Setiani, Achelia; Permana, Indra Cipta Guna Setia; Euodia, Kezia Dara; Nuraini, Nuraini; Pradipta, Priska Paramita; Istijanto, Istijanto
JRB-Jurnal Riset Bisnis Vol 6 No 2 (2023): April
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v6i2.4233

Abstract

This study aims to examine the factors that influence the parents’ intention to buy early childhood educational toys for their children by extending the theory of planned behavior as a base of explanation. The research method was a survey using online questionnaires with convenience sampling to 262 parents who have 0-6 years old children living in Indonesia. The analysis methods were descriptive statistics, exploratory factor analysis, and multiple regression. The results show that the most significant factor influencing the parent’s intention to buy is the perceived behavioral control, followed by attitude, subjective norms, perceived value for money, and perceived product quality. However, perceived product risk does not significantly affect the intention to buy early childhood educational toys. The findings of this research contribute to the literatures on the parents’ purchase behavior by extending the theory of planned behavior. In addition, this study also helps marketers, producers, and distributors of early childhood educational toys to define a better strategy in approaching parents to buy the products for their children. Additionally, toy designers or educators can use the result to consider the designs that satisfy parents as decision-makers. This study was limited to Indonesian parents, so the result cannot be generalized for a wider market. Thus, future research can capture more diverse categories, additional variables, and social groups.
Co-Authors Adam Ramadhan Agata, Luisa Alam, Bryan Marcello Albirra , Fionabella Ardilla Ayu Dewanti Ridwan Euodia, Kezia Dara Fanny Setiawan Handyanto Widjojo Hizkia Davino Gratia Saragih Janitra, Evan Saputra Lydia Apriliani Mokhamad Nasyih Aminnulloh Muljono, Fernando Eric Noel, Christinne Yvonne Nuraini Nuraini Permana, Indra Cipta Guna Setia Phillo Putra Guntur Satiadhi Pribadi, Adinda Marisskeputri Priska Paramita Pradipta, Priska Paramita Realino, Bernardinus Santosa, Derick Philander Saphira, Justine Setiani, Achelia Soesapto , Michael Joshua Utamawati, Intan Wijaya, Mudita