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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JRB-Jurnal Riset Bisnis Kajian Branding Indonesia PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Istijanto, Istijanto
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Factors Affecting Consumers' Intention to Purchase Environmentally Friendly Products: Recycle Furnitures Ardilla Ayu Dewanti Ridwan; Fanny Setiawan; Hizkia Davino Gratia Saragih; Mokhamad Nasyih Aminnulloh; Phillo Putra Guntur Satiadhi; Istijanto
JRB-Jurnal Riset Bisnis Vol 5 No 1 (2021): Oktober
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menguji secara komprehensif faktor-faktor yang mempengaruhi niat konsumen membeli produk yang ramah lingkungan. Faktor-faktor yang diadopsi dari Model EAPIM yang terdiri dari sikap terhadap lingkungan, norma subyektif terhadap lingkungan, kendali yang dirasakan, kualitas yang dirasakan, dan citra diri; diperluas dengan menambah variabel harga. Konteks yang diteliti adalah produk ramah lingkungan yaitu furnitur daur ulang. Jumlah responden yang terlibat sebanyak 394 orang dan sampel diambil dengan metode konvenien. Metode analisis yang digunakan adalah analisis faktor dan regresi berganda. Hasil penelitian menunjukkan bahwa kualitas produk yang dirasakan, dan harga memiliki pengaruh yang positif terhadap niat membeli konsumen terhadap produk ramah lingkungan. Temuan ini secara teori mengindikasikan bahwa perilaku konsumen terhadap niat membeli lebih banyak dipengaruhi secara individu dibandingkan pengaruh karena norma subyektif dari orang lain. Bagi praktisi, temuan ini sangat berguna dalam merancang strategi bisnis untuk mendorong konsumen membeli produk ramah lingkungan. Kata Kunci: Faktor, Produk Ramah Lingkungan, Niat Membeli, Mebel Daur Ulang
Respon Konsumen Terhadap Online Grocery Mobile Application Melalui S-O-R Model Noel, Christinne Yvonne; Saphira, Justine; Istijanto, Istijanto; Realino, Bernardinus
Kajian Branding Indonesia Vol 6 No 1 (2024): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.6.1.43-60

Abstract

Since Covid-19, there has been a shift in behavior and an increase in users transitioning from offline to online grocery shopping. Online grocery is part of e-commerce, where users mostly access it through mobile shopping applications or mobile commerce, which offer numerous benefits to users. This research aims to identify the factors that influence repurchase intention and satisfying experience in online grocery mobile applications. The theory used in this study is the S-O-R (Stimulus Organism Response) model by Mehrabian and Russel (1974), analyzed using Structural Model Equation (SEM). The findings of this research indicate that impulsiveness is highly influenced by app incentives, while perceived value is greatly influenced by perceived ubiquity. Furthermore, both repurchase intention and satisfying experience are more influenced by perceived value than impulsiveness. The study provides several implications that can be applied to optimize the development of online grocery mobile applications.
Factors Influencing Buying Intention of Organic Food Ramadhan, Adam; Janitra, Evan Saputra; Muljono, Fernando Eric; Utamawati, Intan; Wijaya, Mudita; Istijanto, Istijanto
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 5 No 1 (2022): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/perwira.5.1.1-19

Abstract

This research aims to increase a significant and critical issue about the number of people affected by cancer in the world. One solution to reducing the risk of cancer and improving a healthier lifestyle is consuming more organic foods. This study investigated five factors influencing the intention to buy organic foods, namely lifestyle adaptation, social media influence, food consumption awareness, environmental attributes, and attitudes toward organic food. Primary data collection was conducted in urban cities such as Greater Jakarta, Indonesia by using quantitative research and with a total of 300 respondents. Descriptive and regression analyses were used to analyse the collected data. The results of the research revealed that organic food’s buying intention depended on lifestyle adaptation, food consumption awareness, environmental attributes, and attitudes towards organic foods. These findings will contribute to the theory of consumer behaviour as well as practitioners in organic food areas.
Factors Influencing Parent’s Intention To Buy Early Childhood Educational Toys Setiani, Achelia; Permana, Indra Cipta Guna Setia; Euodia, Kezia Dara; Nuraini, Nuraini; Pradipta, Priska Paramita; Istijanto, Istijanto
JRB-Jurnal Riset Bisnis Vol 6 No 2 (2023): April
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v6i2.4233

Abstract

This study aims to examine the factors that influence the parents’ intention to buy early childhood educational toys for their children by extending the theory of planned behavior as a base of explanation. The research method was a survey using online questionnaires with convenience sampling to 262 parents who have 0-6 years old children living in Indonesia. The analysis methods were descriptive statistics, exploratory factor analysis, and multiple regression. The results show that the most significant factor influencing the parent’s intention to buy is the perceived behavioral control, followed by attitude, subjective norms, perceived value for money, and perceived product quality. However, perceived product risk does not significantly affect the intention to buy early childhood educational toys. The findings of this research contribute to the literatures on the parents’ purchase behavior by extending the theory of planned behavior. In addition, this study also helps marketers, producers, and distributors of early childhood educational toys to define a better strategy in approaching parents to buy the products for their children. Additionally, toy designers or educators can use the result to consider the designs that satisfy parents as decision-makers. This study was limited to Indonesian parents, so the result cannot be generalized for a wider market. Thus, future research can capture more diverse categories, additional variables, and social groups.
Pengaruh Perceived Value terhadap Customer Engagement Behavior di Pusat Kebugaran FitHub Santosa, Derick Philander; Alam, Bryan Marcello; Widjojo, Handyanto; Istijanto, Istijanto
Kajian Branding Indonesia Vol 7 No 1 (2025): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.7.1.61-81

Abstract

This study aims to replicate previous research regarding the value acquisition, value co-creation, and the impact of perceived organic grocerant value on customer engagement behavior through brand trust. Quantitative methods were used, data collection through online surveys using questionnaires. Another research proposal examines the influence of perceived value on customer engagement behavior at FitHub gyms with the goal of providing business insights, better decision making,and academic contributions. Hypothesis testing, development of research instruments, and ensuring valid and reliable sampling were important focuses of this research. This research also limits the research location to a certain area and focuses on a certain time period, so the findings may have limited relevance and cannot be generalized to other locations. However, from the findings of this research, it is important for managers to know how to increase customer engagement behavior because the results have a positive correlation with a person’s social side. Then, on the brand trust side, you can also pay attention to the social, emotional value and price value offered because there is a significant correlation value.
AN EXTENDED TPB MODEL OF GREEN HOUSING PURCHASE INTENTION: EVIDENCE FROM INDONESIA’S URBAN HOUSING MARKET Karyadi Gunawan; Rizkya Fadhma; Ruth Artha Sovia Napitupulu; Ulya Zaen Cahyani; Yoga Triwikananda; Istijanto
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 13 Nomor 1
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.66316

Abstract

Green housing purchase intention is an important issue in sustainable urban development in Indonesia. This study examines the determinants of green housing purchase intention by extending the Theory of Planned Behaviour (TPB). The model incorporates environmental concern, perceived value, reasonable price, and green product attributes to represent behavioural and economic factors influencing consumer decisions. A quantitative survey was conducted among 286 urban respondents, and the data were analysed using multiple regression. The results indicate that purchase attitude is the strongest predictor of purchase intention. Perceived value and environmental concern have significant positive effects, while perceived behavioural control shows a weaker influence. Subjective norms and reasonable price are not significant. In addition, green product attributes significantly influence purchase attitude, highlighting tangible environmental features shaping consumer perceptions. These findings emphasize the importance of strengthening consumer attitudes and perceived value to encourage green housing adoption.
Co-Authors Adam Ramadhan Alam, Bryan Marcello Ardilla Ayu Dewanti Ridwan Euodia, Kezia Dara Fanny Setiawan Handyanto Widjojo Hizkia Davino Gratia Saragih Janitra, Evan Saputra Karyadi Gunawan Mokhamad Nasyih Aminnulloh Muljono, Fernando Eric Noel, Christinne Yvonne Nuraini Nuraini Permana, Indra Cipta Guna Setia Phillo Putra Guntur Satiadhi Priska Paramita Pradipta, Priska Paramita Realino, Bernardinus Rizkya Fadhma Ruth Artha Sovia Napitupulu Santosa, Derick Philander Saphira, Justine Setiani, Achelia Ulya Zaen Cahyani Utamawati, Intan Wijaya, Mudita Yoga Triwikananda