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All Journal Jemasi Jurnal Ekonomi Manajemen dan Akuntansi GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Management, Economic and Accounting
Erwansyah
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Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH MEDIA SOSIAL DAN REVIEW PRODUK TERHADAP MINAT BELI PRODUK SCARLET DI SHOPEE Novita, Ririn Septiana; Rossanty, Yossie; Erwansyah
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 11 No. 3 (2025): 2025 Maret
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v11i3.374

Abstract

The research analysis aims to determine the influence of social media and reviews on interest in buying Scarlet products on Shopee. The data analysis technique used is an associative research method with the help of the SPSS version 25 program. This research uses multiple linear regression analysis. The sample in this study was 120 respondents. Primary data collection uses a questionnaire. The research results show that the social media variable shows a tcount value of 8.450 > ttable of 1.98 with a significant value of 0.000 <0.05, so hypothesis H1 is accepted and H0 is rejected, meaning that social media has a partially positive and significant effect on interest in buying Scarlet products in Shopee. The test results for the review variable show a tcount value of 3.116 > ttable of 1.98 with a significant value of 0.002 <0.05, so hypothesis H2 is accepted and H0 is rejected, meaning that reviews have a partially positive and significant effect on interest in buying Scarlet products at Shopee. Simultaneous test results show that the calculated F value is 200.386 which is greater than 3.07 and the significant value of 0.000 is smaller than 0.05 so it can be concluded that hypothesis 3 is accepted and hypothesis 0 is rejected so it can be concluded that social media and reviews have an influence simultaneously positive and significant on interest in purchasing Scarlet products on Shopee
THE EFFECT OF IMPLEMENTING TECHNOLOGY AND INNOVATION MANAGEMENT THROUGH ELECTRICITY LOSS APPLICATION INNOVATION ON CUSTOMER SERVICE AT PLN ULP BUKITTINGGI Iman Rohmatan; Erwansyah
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 4 (2025): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i4.3920

Abstract

Digital transformation is a strategic key for companies in improving the quality of public services, including in the electricity sector. This study aims to analyze the effect of digital technology implementation and innovation management on customer service, with the innovation of the Electricity Loss Application as an intervening variable at PT PLN (Persero) ULP Bukittinggi. The research method used is a quantitative approach with an associative causal design, involving 100 respondents who are active customers of the Electricity Loss Application. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (SmartPLS 4.0). The results of the study indicate that the application of digital technology does not have a significant direct effect on customer service. However, digital technology has a positive and significant effect on application innovation. Innovation management is proven to have a direct and indirect effect on customer service, through the innovation of the Electricity Loss Application as a mediating variable. This application innovation is proven to significantly mediate the effect between technology implementation and innovation management on improving customer service. These findings confirm that the success of digital transformation in public services is highly dependent on the existence of digital innovation that meets user needs. Therefore, the Electricity Loss Application can be an effective digital technology-based service innovation model in improving the quality of service in the electricity sector.
Quality Of Service And Emotional Bonding To Increase Furniture Sales Ifan Sri Cahyani Marunduri; Elfitra Desy Surya; Erwansyah
International Journal of Management, Economic and Accounting Vol. 2 No. 1 (2024): June 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i1.110

Abstract

This study aims to analyze the influence of service quality and emotional bonds to increase sales at Gunawan Perabot. The research is a creative research using data processing with SPSS version 22. In this study, a population of 180 respondents was used, then using the Slovin formula, a sample of 64 respondents was obtained. The data sources used are primary data and secondary data. The data collection technique uses questionnaires, observations, and interviews. The data analysis techniques are multiple linear regression, classical assumption test and hypothesis test. The results of the study show that the quality of service has a positive and significant effect on increasing sales at Gunawan Furniture. Emotional bonds have a positive and significant effect on the increase in sales at Gunawan Furniture. The quality of service and emotional bonds have a positive and significant effect on the increase in sales at Gunawan Furniture. There is a strong correlation between product quality, service quality, and emotional bond with customer satisfaction of 55.1% and the remaining 44.9% can be explained by other variables that are not researched such as promotion, distribution, marketing communication, and so on. In the study, it is recommended to improve the quality of service and emotional bonds so that furniture sales become better and liked by consumers.
CUSTOMER REVIEWS AND INFLUENCER ENDORSEMENTS ON PURCHASE DECISIONS MEDIATED BY TRUST IN THE GOFOOD PLATFORM Andri Aulia Lubis; Erwansyah
Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi Vol 21 No 2 (2025): Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas IBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35449/jemasi.v21i2.1113

Abstract

This study examines the influence of customer reviews and influencer endorsements on purchase decisions with trust in the GoFood platform as a mediating variable. Using a quantitative approach, the research collected data from 150 active GoFood users in Medan, Indonesia. Data were analyzed using Structural Equation Modeling (SEM-PLS) through SmartPLS software. The findings reveal that both customer reviews and influencer endorsements have a significant positive effect on purchase decisions directly and indirectly through platform trust. These results highlight the importance of strengthening consumer trust as a strategic factor to increase purchase intentions and customer loyalty in digital food delivery services.
SCHOOL PROMOTION AND POSITIONING EFFECTS ON SCHOOL CHOICE, MEDIATED BY BRAND EQUITY Siti Nuraya Karo; Erwansyah
Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi Vol 21 No 2 (2025): Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas IBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35449/jemasi.v21i2.1115

Abstract

This study aims to examine and analyze the influence of school promotion and positioning on school choice decisions, with brand equity as a mediating variable at the Cendikia Bunayya Private Islamic Senior High School (MAS) in Kabanjahe, Karo Regency. Facing increasingly competitive educational institutions, promotional strategies and school image positioning are key to shaping public perception and attracting prospective students. Brand equity is positioned as a mediating variable that can strengthen the relationship between marketing strategy and school choice decisions. This study used a quantitative approach with a survey method. Data were collected through questionnaires distributed to 170 respondents, consisting of parents and students who had chosen MAS Cendikia Bunayya as their educational institution. Data analysis used Structural Equation Modeling (SEM) based on Partial Least Squares (SmartPLS). The results showed that school promotion and positioning had a positive and significant effect on school choice decisions. Furthermore, brand equity was shown to significantly mediate the relationship between promotion and positioning on school choice decisions. These findings underscore the importance of managing a school's marketing and branding strategies in building brand strength that can increase public interest in choosing that school.
Co-Authors , Elfitra Desy Surya Andri Aulia Lubis Ifan Sri Cahyani Marunduri Iman Rohmatan Novita, Ririn Septiana Siti Nuraya Karo Yossie Rossanty