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All Journal GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Management, Economic and Accounting Proceedings of The International Conference on Computer Science, Engineering, Social Sciences, and Multidisciplinary Studies
Erwansyah
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PENGARUH MEDIA SOSIAL DAN REVIEW PRODUK TERHADAP MINAT BELI PRODUK SCARLET DI SHOPEE Novita, Ririn Septiana; Rossanty, Yossie; Erwansyah
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 11 No. 3 (2025): 2025 Maret
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v11i3.374

Abstract

The research analysis aims to determine the influence of social media and reviews on interest in buying Scarlet products on Shopee. The data analysis technique used is an associative research method with the help of the SPSS version 25 program. This research uses multiple linear regression analysis. The sample in this study was 120 respondents. Primary data collection uses a questionnaire. The research results show that the social media variable shows a tcount value of 8.450 > ttable of 1.98 with a significant value of 0.000 <0.05, so hypothesis H1 is accepted and H0 is rejected, meaning that social media has a partially positive and significant effect on interest in buying Scarlet products in Shopee. The test results for the review variable show a tcount value of 3.116 > ttable of 1.98 with a significant value of 0.002 <0.05, so hypothesis H2 is accepted and H0 is rejected, meaning that reviews have a partially positive and significant effect on interest in buying Scarlet products at Shopee. Simultaneous test results show that the calculated F value is 200.386 which is greater than 3.07 and the significant value of 0.000 is smaller than 0.05 so it can be concluded that hypothesis 3 is accepted and hypothesis 0 is rejected so it can be concluded that social media and reviews have an influence simultaneously positive and significant on interest in purchasing Scarlet products on Shopee
ANALYSIS OF CUSTOMER RELATIONSHIP MANAGEMENT AND SERVICE QUALITY TOWARDS CUSTOMER LOYALTY WITHCUSTOMER SATISFACTION AS AN INTERVENING VARIABLE AT PT. BADAK ICE DRINK FACTORY IN PEMATANG SIANTAR Risma Nurhaini Munthe; Nurafrina Siregar; Erwansyah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 4 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i4.3636

Abstract

This research aims to analyze the influence of Customer Relationship Management (CRM) and service quality on customer loyalty, with customer satisfaction as an intervening variable at PT. Badak Ice Drink Factory in Pematang Siantar. The study employs a quantitative research design, utilizing a survey to collect data from a sample of 190 respondents. Data analysis techniques include validity and reliability testing, as well as hypothesis testing using SmartPLS. The results reveal that CRM and service quality have a positive and significant effect on both customer satisfaction and customer loyalty. Furthermore, customer satisfaction mediates the relationship between CRM, service quality, and customer loyalty. These findings highlight the importance of implementing effective CRM strategies and providing high-quality service to enhance customer satisfaction and ultimately foster customer loyalty in the beverage industry.
THE EFFECT OF IMPLEMENTING TECHNOLOGY AND INNOVATION MANAGEMENT THROUGH ELECTRICITY LOSS APPLICATION INNOVATION ON CUSTOMER SERVICE AT PLN ULP BUKITTINGGI Iman Rohmatan; Erwansyah
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 4 (2025): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i4.3920

Abstract

Digital transformation is a strategic key for companies in improving the quality of public services, including in the electricity sector. This study aims to analyze the effect of digital technology implementation and innovation management on customer service, with the innovation of the Electricity Loss Application as an intervening variable at PT PLN (Persero) ULP Bukittinggi. The research method used is a quantitative approach with an associative causal design, involving 100 respondents who are active customers of the Electricity Loss Application. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (SmartPLS 4.0). The results of the study indicate that the application of digital technology does not have a significant direct effect on customer service. However, digital technology has a positive and significant effect on application innovation. Innovation management is proven to have a direct and indirect effect on customer service, through the innovation of the Electricity Loss Application as a mediating variable. This application innovation is proven to significantly mediate the effect between technology implementation and innovation management on improving customer service. These findings confirm that the success of digital transformation in public services is highly dependent on the existence of digital innovation that meets user needs. Therefore, the Electricity Loss Application can be an effective digital technology-based service innovation model in improving the quality of service in the electricity sector.
ANALYSIS OF BRAND IMAGE AND TRUST TOWARDS TAXPAYER LOYALTY IN LUBUK PAKAM DISTRICT THROUGH TAXPAYER COMMITMENT Safii; Erwansyah; Yossie Rossanty
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.4139

Abstract

This study aims to analyze the influence of brand image and trust on taxpayer loyalty with commitment as an intervening variable in taxpayers registered in Lubuk Pakam District. The background of this study departs from the phenomenon of low taxpayer loyalty indicated by formal compliance without being followed by sustainability in tax payments. This study uses a quantitative approach with a survey method on 97 respondents determined by the Slovin formula from a population of 3,875 taxpayers. Data were analyzed using Partial Least Square (PLS) through validity, reliability, R-square, and path analysis tests. The results show that brand image has a positive but insignificant effect on loyalty, while brand image has a positive and significant effect on commitment. Trust is proven to have a positive and significant effect on both loyalty and commitment. In addition, commitment has a positive and significant effect on taxpayer loyalty. The indirect effect test shows that commitment mediates the influence of brand image and trust on taxpayer loyalty. The R-square value of 0.639 for commitment and 0.809 for loyalty indicates that this research model has strong explanatory power. This study concludes that increasing taxpayer loyalty in Lubuk Pakam District is more effective through strengthening commitment, built on positive perceptions of brand image and trust in tax institutions. The results are expected to provide input for tax authorities in formulating public service and communication strategies oriented towards sustainably increasing taxpayer loyalty.
Quality Of Service And Emotional Bonding To Increase Furniture Sales Ifan Sri Cahyani Marunduri; Elfitra Desy Surya; Erwansyah
International Journal of Management, Economic and Accounting Vol. 2 No. 1 (2024): June 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i1.110

Abstract

This study aims to analyze the influence of service quality and emotional bonds to increase sales at Gunawan Perabot. The research is a creative research using data processing with SPSS version 22. In this study, a population of 180 respondents was used, then using the Slovin formula, a sample of 64 respondents was obtained. The data sources used are primary data and secondary data. The data collection technique uses questionnaires, observations, and interviews. The data analysis techniques are multiple linear regression, classical assumption test and hypothesis test. The results of the study show that the quality of service has a positive and significant effect on increasing sales at Gunawan Furniture. Emotional bonds have a positive and significant effect on the increase in sales at Gunawan Furniture. The quality of service and emotional bonds have a positive and significant effect on the increase in sales at Gunawan Furniture. There is a strong correlation between product quality, service quality, and emotional bond with customer satisfaction of 55.1% and the remaining 44.9% can be explained by other variables that are not researched such as promotion, distribution, marketing communication, and so on. In the study, it is recommended to improve the quality of service and emotional bonds so that furniture sales become better and liked by consumers.
Group Dynamics and Effective Communication: Strategies to Enhance Village Product Marketing in Deli Serdang Regency Erwansyah; Muhammad Yalzamul Insan
Proceedings of The International Conference on Computer Science, Engineering, Social Science, and Multi-Disciplinary Studies Vol. 1 (2025)
Publisher : CV Raskha Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64803/cessmuds.v1.72

Abstract

Village-owned products often struggle to penetrate broader markets due to limited marketing skills, weak group coordination, and suboptimal communication practices. This community engagement program aims to strengthen marketing capabilities among village groups in Deli Serdang Regency by enhancing group dynamics, improving interpersonal and digital communication skills, and promoting collaborative strategies. Using a participatory training model, focus group discussions, and hands-on mentoring, the program involved local producers, village officials, and community groups. The results indicate a significant improvement in group cohesiveness, role clarity, and communication flow, leading to better marketing initiatives, improved digital presence, and stronger product branding. This article discusses how structured group dynamics and effective communication can serve as critical levers for advancing rural marketing performance. The study highlights implications for sustainable community empowerment and provides recommendations for future community service programs.
Co-Authors , Elfitra Desy Surya Ifan Sri Cahyani Marunduri Iman Rohmatan Muhammad Yalzamul Insan Novita, Ririn Septiana Nurafrina Siregar Risma Nurhaini Munthe Safii Yossie Rossanty