Article Per Year (5 Year)
p-Index From 2020 - 2025
3.46
P-Index
This Author published in this journals
All Journal Jurnal Studi Manajemen Organisasi Hasil Pengabdian Kepada Masyarakat IKRA-ITH EKONOMIKA JABE (Journal of Applied Business and Economic) Iqtishoduna: Jurnal Ekonomi Islam JUMAN Tools (Jurnal Manajemen Tools) Jurnal Ilmiah Manajemen Kesatuan International Journal of Business Economics (IJBE) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Kajian Branding Indonesia Journal of Social Interactions and Humanities (JSIH) Journal of Legal and Cultural Analytics (JLCA) Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Blantika : Multidisciplinary Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Social Society Jurnal Akuntansi
Yossie Rossanty
Universitas Pembangunan Panca Budi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

Published : 28 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 28 Documents
Search

 1   2   3 
POTENSI PENGEMBANGAN PAKAN HIJAUAN TERNAK PADA LAHAN TERBIAR DESA Syahputra, Bambang Surya Adji; Siregar, Dini Julia Sari; Rossanty, Yossie
JURNAL PRODIKMAS Hasil Pengabdian Kepada Masyarakat Vol 4, No 1 (2019)
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (27.259 KB)

Abstract

Tujuan Pengabdian (KKN-PPM)  ini adalah untuk meningkatkan pendapatan peternak kambing etawa penghasil susu melalui pemberdayaan istri-istri peternak berbasis kelompok di desa Paya Geli Kecamatan Sunggal Kabupaten Deli Serdang. Dengan memberdayakan dan menswadayakan istri-istri peternak dalam membantu suami mengelola pakan hijauan, diharapkan para istri mampu meningkatkan produksi susu kambing etawa. Selama ini lahan terbiar yang ada di desa belum dimanfaatkan secara maksimum untuk penanaman pakan hijauan. Metode pelaksanaan berupa ceramah dan praktek langsung di lapangan berupa penanaman pakan hijauan. Setiapkelompok peternak kambing terdiri dari 3-4 orang untuk mengelola satu kapling tanah terbiar desa. Tanah tersebut ditanami dengan berbagai jenis hijauan oleh satu kelompok dan mereka  bekerjasama dalam mengelola lahan terbiar tersebut sehingga tenaga dan biaya untuk produksi pakan hijauan dapat diefisensikan serta bisa menurunkan biaya produksi peternak. Hasil akhir dari KKN-PPM ini adalah meningkatkan kemampuan istri-istri peternak dalam mengelola tanah terbiar desa untuk penanaman pakan hijauan dan perbaikan dalam sistem pakan ternak. 
ANALISIS PRILAKU KONSUMEN BERDASARKAN PERBEDAAN GENDER MENURUT TEORI KEPRIBADIAN “TRAIT THEORY” PADA PEMBELIAN YAMAHA FINO DI KOTA MEDAN Yossie Rossanty
JUMANT Vol 7 No 1 (2017): JURNAL Manajemen Tools
Publisher : UNIVERSITAS PEMBANGUNAN PANCA BUDI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (585.498 KB)

Abstract

Tujuan penelitian ini adalah untuk mengetahui perbedaan menurut Gender, mengetahui perilaku konsumen, kepribadian trait theory pada pembelian Yamaha Fino. Sampel penelitian ini terdiri dari 100 orang. Data penelitian dikumpulkan melalui penyebaran angket dengan responden menggunakan kuesioner dan dianalisis secara deskriptif dan analisis Model Sikap Multiatribut Fishbein. Hasil penelitian menunjukkan kepribadian mempengaruhi perilaku konsumen berdasarkan gender. Konsumen pada pembelian yamahafino berusia 17-25 tahun dengan jurusan yang berbeda yaitu fakultas ekonomi, fakultas teknik, dan fakultas hukum. Atribut yang paling mempengaruhi perilaku konsumen adalah harga produk. Sikap konsumen terhadap Yamaha Fino berada pada kategori positif.
PENGARUH ATRIBUT PRODUK DAN LABEL HALAL SEBAGAI VARIABEL MPDERATING TERHADAP KEPUTUSAN PEMBELIAN PRODUK KEMASAN DI KOTA MEDAN Yossie Rossanty
JUMANT Vol 6 No 1 (2016): JURNAL Manajemen Tools
Publisher : UNIVERSITAS PEMBANGUNAN PANCA BUDI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (572.158 KB)

Abstract

This study aims to determine the effect of product attributes and halal label asmoderating variables on product purchasing decisions packaging in KotaMedan.Populasi in this study is consumers who buy packaged products which havea halal label in the city of Medan were countless, so the population is not knownsurely. Samples were obtained from some consumers who have already purchasedthe product packaging has a halal label in the city of Medan. The samplingtechnique used by non-probability sampling. The sample size is of 110 respondents.The data used is primary data collection method of data using questionnaires. Theanalysis technique used is multiple regression with moderating variablesTarget specialized in the research is very important to do, considering the majorityof residents in the city of Medan 67.8% are Muslims, it is unfortunate if it can notconsume halal sharia-compliant products. Expected outcomes of this research is tobe published in scientific journals that have become ISSN and additionalinformation in making teaching materials on the subject Marketing Management.This study will be conducted in 21 districts in the city of Medan. Old study isscheduled for 6 months.
Visitor Relationship Marketing: A Case Study in Samosir Tourism Area Yossie Rossanty; Muhammad Dharma Tuah Putra Nasution; Irawan Irawan
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2310

Abstract

Visitor Relationship Marketing (VRM) is a critical idea and concept for enhancing marketing communications in order for a company to gain a competitive edge. The study shows correlations between the literature and related theories with the case study's conclusions. According to this qualitative study, COVID-19 instances influenced the VRM approach for hotels in the Samosir area. These issues are related to the Coordinating Ministry for Maritime Affairs and Investment regulations, which have established health standards for natural tourism sites in Indonesia. These measures and regulations are anticipated to increase local tourist visits to the new normal period while avoiding COVID-19 transmission. Health procedures will be implemented at nature-based tourism sites with a strong emphasis on the concepts of cleanliness, health, and safety (CHS). These principles are being implemented in order to boost visitor trust in Indonesia's post-Covid-19 tourism sector. Tourist sites, particularly those in the Samosir area, urgently need trustworthy communication actors, particularly stakeholders who might persuade and ensure that the tourist industry can be depended upon to enhance people's welfare and the national economy. Therefore, tourist sites should be adequately managed, beginning with site preparation and marketing initiatives to attract visitors. In order to promote this tourist destination, relationship marketing as an embodiment of marketing communication is required.VRM, based on the CHS principles, can help tourists establish trust and commitment, select appropriate media, minimise barriers, and actively work to ground the Toba Caldera Geopark tourism sites, which UNESCO has already designated as Global Geopark destinations. In practice, it is anticipated that the local government, as the driving force behind Geopark tourist destinations, will promote further tourism-related activities. Several of them, for instance, conducted training on CHS principles, recruited members who were relationship marketing experts, collaborated with the health department, developed trust with multiple parties to stimulate positive information, and established sponsorships to develop hospitality and tourism for Geopark tourist destinations.
Determinants of Customer Service Quality on Hotel Guest Satisfaction in the Samosir Tourism Area with a Structural Equation Modeling Approach Yossie Rossanty; Muhammad Dharma Tuah Putra Nasution; Irawan Irawan
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1565

Abstract

The purpose of this study is to test the determinants of service quality aspects of Reliability, Responsiveness, Assurance, Empathy and Tangibles on the satisfaction of hotel tourists in the Samosir area. This research test tool using the Structural Equation Modeling model. The results prove that the structural model Reliability to Costomer Satisfaction is significant, meaning that reliability has a significant effect on Costomer Satisfaction. Responsivenes structural model to Costomer Satisfaction is significant, meaning that responsiveness has a significant effect on Costomer Satisfaction. Structural model assurance for Costomer Satisfaction is significant, meaning that assurance has a significant effect on Costomer Satisfaction. The structural model of empathy for Costomer Satisfaction is significant, meaning that empathy has a significant effect on Costomer Satisfaction. Tangibless structural model to Costomer Satisfaction is insignificant, meaning that tangibless has no significant effect on Costomer Satisfaction. Structural model assurance for Costomer Satisfaction is significant, meaning that assurance has a significant effect on Costomer Satisfaction. The structural model of empathy for Costomer Satisfaction is significant, meaning that empathy has a significant effect on Costomer Satisfaction. Tangibless structural model to Costomer Satisfaction is insignificant, meaning that tangibless has no significant effect on Costomer Satisfaction. Structural model assurance for Costomer Satisfaction is significant, meaning that assurance has a significant effect on Costomer Satisfaction. The structural model of empathy for Costomer Satisfaction is significant, meaning that empathy has a significant effect on Costomer Satisfaction. Tangibless structural model to Costomer Satisfaction is insignificant, meaning that tangibless has no significant effect on Costomer Satisfaction.
POTENSI PENGEMBANGAN PAKAN HIJAUAN TERNAK PADA LAHAN TERBIAR DESA Bambang Surya Adji Syahputra; Dini Julia Sari Siregar; Yossie Rossanty
JURNAL PRODIKMAS Hasil Pengabdian Kepada Masyarakat Vol 3, No 2 (2019)
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1020.08 KB) | DOI: 10.30596/jp.v3i2.5759

Abstract

 Abstrak Tujuan Pengabdian (KKN-PPM)  ini adalah untuk meningkatkan pendapatan peternak kambing etawa penghasil susu melalui pemberdayaan istri-istri peternak berbasis kelompok di desa Paya Geli Kecamatan Sunggal Kabupaten Deli Serdang. Dengan memberdayakan dan menswadayakan istri-istri peternak dalam membantu suami mengelola pakan hijauan, diharapkan para istri mampu meningkatkan produksi susu kambing etawa. Selama ini lahan terbiar yang ada di desa belum dimanfaatkan secara maksimum untuk penanaman pakan hijauan. Metode pelaksanaan berupa ceramah dan praktek langsung di lapangan berupa penanaman pakan hijauan. Setiapkelompok peternak kambing terdiri dari 3-4 orang untuk mengelola satu kapling tanah terbiar desa. Tanah tersebut ditanami dengan berbagai jenis hijauan oleh satu kelompok dan mereka  bekerjasama dalam mengelola lahan terbiar tersebut sehingga tenaga dan biaya untuk produksi pakan hijauan dapat diefisensikan serta bisa menurunkan biaya produksi peternak. Hasil akhir dari KKN-PPM ini adalah meningkatkan kemampuan istri-istri peternak dalam mengelola tanah terbiar desa untuk penanaman pakan hijauan dan perbaikan dalam sistem pakan ternak.  
Sosialisasi Pencegahan Covid 19 bagi Pengunjung Kampung Wisata Sawah Yossie Rossanty; Vita Cita Emia Tarigan Cita Emia Tarigan; Beby Sendy; Muhammad Dharma Tuah Putra Nasution
JURNAL PRODIKMAS Hasil Pengabdian Kepada Masyarakat Vol 6, No 1 (2021)
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (384.42 KB) | DOI: 10.30596/jp.v6i1.7683

Abstract

Abstrak.  Tujuan Pengabdian internal ini adalah untuk mengedukasi pencegahan Covid 19 bagi pengunjung di Kampung Wisata Sawah di Desa Pematang Johar Kecamatan Labuhan Deli. Efek pandemi covid mempengaruhi seluruh  dunia. Terlebih lagi sektor pariwisata. Agar tempat wisata dapat terus beroperasi, maka pengunjung perlu diedukasi tentang pencegahan Covid 19 ini. Edukasi dilakukan dengan cara sosialisasi secara tatap muka kepada pengunjung disana. Pelaksanaan pengabdian ini melalui beberapa tahap yaitu : 1) tahap perencanaan pengabdian,2) tahap persiapan pengabdian, 3) tahap pelaksanaan penelitian,4) tahap evaluasi pengabdian. Berdasarkan tahapan diatas sosialisasi yang dilakukan mampu untuk mengingatkan pengunjung tentang perlunya menjaga protokoler kesehatan. Hasil akhir dari pengabdian masyarakat ini nantinya dapat menginspirasi dan menjadikan kebiasaan baru bagi pengunjung tempat wisata Kampung Wisata Sawah. Dan nantinya bisa mengurangi penderita Covid -19 hingga pandemi ini berakhir.  
Do Innovativeness, Proactiveness, and Risk-Taking affect Business Performance? : Entrepreneurial insights of FAMAs Entrepreneurs Nur Asyiqin Binti Abdul Manaf; Ku Halim bin Ku Ariffin; Muhammad Dharma Tuah Putra Nasution; Yossie Rossanty
International Journal of Business Economics (IJBE) Vol 3, No 1 (2021): SEPTEMBER - FEBRUARY
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ijbe.v3i1.7895

Abstract

The study aimed to investigate the relationship between innovativeness, proactiveness, and risk-taking on the performance of FAMA's entrepreneurs in Malaysia. Following a comprehensive review, the study has proposed the dimensions that would correlate with the performance of FAMA's entrepreneurs include innovativeness, proactiveness, and risk-taking. This study was conducted via the gathering of primary data, and the questionnaire was sent to firms across Kedah state. Approximately 100 sets of questionnaires were distributed and the gathered data was transferred into statistical computing. The study's findings indicated that dimensions such as innovativeness and risk-taking have a strong correlation with the performance of FAMA's entrepreneurs. However, the proactiveness dimension does not have a correlation with business performance. The current study enables firms to investigate key factors that contribute to performance.
Does Raising Environmental Awareness and Creating Pro-Environmental Attitudes Drive the Intention to Revisit Among Visitors? Ari Prabowo; Etty Sri Wahyuni; Surya Bakti; Pipit Buana Sari; Yossie Rossanty
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6440

Abstract

This research aims to investigate and analyze the impact of creative economy actors' blue ocean strategy on the intention of visitors to return to the Bukit Lawang area of North Sumatera. This study employs quantitatively oriented, associative research. This study's population consisted only of local visitors who traveled to Bukit Lawang, North Sumatera, and whose actual amount could not be determined. The sampling methodology used a nonprobability sampling method with a purposive sample method, in which the researchers obtain data from the most comprehensive and diverse sources in order to satisfy varied informational objectives. The sample criteria consist of local visitors who have visited Bukit Lawang more than once, and the lameshow algorithm ensures that there are 100 study samples. The methods of data collection include surveys and interviews. Multiple linear regression analysis is used as the technique of data analysis. The partial effect of raising environmental awareness and creating pro-environmental attitudes were shown have an influence on the intention to revisit among visitors in the Bukit Lawang area of North Sumatera. This study demonstrates that simultaneously, there is an effect of raises awareness among visitors and creates pro-environmental attitudes among those who intend return to the Bukit Lawang area. The coefficient of determination test yielded an adjusted R square value of 0.702% (70.2 percent). This demonstrates that the raise awareness and create pro-environmental attitudes factors may explain 70.2% of the revisit intention, the remaining 29.8% is impacted by variables not explored in this study.
EXPLORING CROWDSOURCING FRONTIERS: A POWERFUL APPROACH TO PROBLEM-SOLVING AND INNOVATION Nasution, Muhammad Dharma Tuah Putra; Sari, Pipit Buana; Rossanty, Yossie; Irawan, Irawan; Rizky, Muhammad Chaerul
JABE (Journal of Applied Business and Economic) Vol 10, No 2 (2023): JABE (Journal of Applied Business and Economic)
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v10i2.21479

Abstract

This study conducts a comprehensive literature review to investigate the impactful utilization of crowdsourcing in problem-solving and innovation, particularly within Small and Medium-sized Enterprises (SMEs). The exploration underscores the capacity of crowdsourcing to leverage collective intelligence, nurture novel product concepts, and facilitate open innovation. Employing a systematic methodology for researching existing literature, the study adheres to a systematic approach to amalgamate knowledge, delineate research trends, and pinpoint future avenues in crowdsourcing, explicitly focusing on content analysis and systematic methodologies. She was acknowledged as a potent instrument for innovation and problem-solving; crowdsourcing bears substantial implications for diverse domains, especially within SMEs. Despite the recognized advantages, unexplored facets and potential challenges persist, necessitating thorough research to comprehend the mechanisms for seamlessly integrating crowdsourcing into SME operations. Future studies should give precedence to exploring the roles of leadership, organizational learning, and the impact of crowdsourcing on SME performance to propel advancements in understanding within this context
Co-Authors , Elfitra Desy Surya Ahmad Rafiki Ari Prabowo Ariq Wiratama Nasution Aulia Ramadhan Tanjung B, Mesra Bambang Surya Adji Syahputra Bambang Surya Adji Syahputra Beby Sendy Chika Naibaho Dear Selvanathan Sinaga Dini Julia Sari Siregar Erwansyah Etty Sri Wahyuni Fitriani Tobing Greasia Oriza Sitio Gurning, Gratia Nanggar Yati Harahap, Ramadhan Hasibuan , Febri Sanrina Hawawari, Muhammad Fadhiil Irawan, Irawan Ku Halim bin Ku Ariffin Lorencia, Bella M. Chaerul Rizky Mahari, Nagita Suci Maria Theresa, Maria Muammar Rifqi Muhammad Dharma Tuah Putra Nasution Nasution, Rani Ramadhani Nitami, Devi Andri Novita, Ririn Septiana Nur Asyiqin Binti Abdul Manaf Nurbaiti Nurbaiti Pahlufi, Cut Kesuma Pangabean, Rahmad Ridwan Pipit Buana Sari Putri Patricia Sitinjak Ramadhan Harahap Ramadhan Harahap Ramadhan Tanjung, Aulia Rani, Ade Safii Saragih , Dearna Jefani Br Sari, Pipit Buana SATRIYAS ILYAS Sembiring, Natalin Pepayosa Sendy, Beby Sianturi, Ester Cahyani Sihotang, Anindya Windy Sinaga, Yosafhat Glenniel Clinton Siregar, Dini Julia Sari Siregar, Onan Marakali Surya Bakti Syafrida Hafni Sahir Tandean , Handoko Tirta Wiradana, Arif Vita Cita Emia Tarigan Cita Emia Tarigan Yuliani, Dara