Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Jurnal EKOBIS (Kajian Ekonomi dan Bisnis) Ascendia: Journal of Economic and Business Advancement
Maiza Fikri
Unknown Affiliation
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Analisis Manajemen Strategi Peningkatan Pelayanan Pengelolaan PBB Dan BPHTP Pada Dinas Pendapatan Daerah Kota Palembang Maiza Fikri
JURNAL EKOBIS Kajian Ekonomi dan Bisnis Vol. 1 No. 1 (2017): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 1 No 1 (Desember 2017)
Publisher : JURNAL EKOBIS Kajian Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Strategy management of improving the service quality of property tax management and acquisition cost of land and buildings (BPHTB) at Departement of Revenue Palembang is a research which aims to find out the strategies done by Dispenda in improving the service quality of PBB and BPHTB. This study uses qualitative descriptive research with SWOT analysis and Litmus Test. Based on the research result, it can be concluded that the strategies in improving the service quality of property tax management (PBB)and Acquisition cost of Land and Building (BPHTB) of Departement of Revenue Palembang are Socialize to the tax payer community regarding the awareness of the payment of property tax and acquisition cost of land and building; Improve internal controls to create property tax and acquisition cost of land and building service in accordance with the applicable rules and procedure; and Increase the number of supporting facilities and infrastructures such as counter payments for the tax payers.
Sosialisasi Manajemen Pemasaran Berkelanjutan Melalui Edukasi Branding dan Digital Marketing pada UMKM Kuliner di Kota Palembang Maiza Fikri; Fartina Destikarini; Faridatul Munawaroh;  Hasan Pratama Putra;  Januar Ida Wibowati
ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdikan.v4i4.6568

Abstract

This community service activity aims to strengthen the capacity of sustainable marketing management through branding and digital marketing education for culinary MSMEs in Pempek Village 26 Ilir, Palembang City, South Sumatra Province. The background to this activity is the condition of MSMEs that still face challenges in branding, limited digital literacy, and low awareness of sustainable practices. The implementation method was a participatory approach, including needs analysis, branding education, digital marketing training, mentoring, and evaluation using pre- and post-test instruments. The results of the activity showed a significant increase in participant understanding. The average pre-test score of 45 increased to 80 in the post-test, indicating an increase of over 30%. In terms of branding, participants began to understand the importance of business identity, brand narrative, and eco-friendly packaging design. In terms of digital marketing, MSMEs that were previously passive in their use of social media are now more active with consistent content strategies, utilization of marketplaces, and the use of QRIS-based digital payment systems. The integration of sustainability values ​​is also being implemented through brand narratives that emphasize tradition and environmental awareness. This activity has positive implications for increasing the competitiveness of culinary MSMEs in Palembang, both economically, socially, and environmentally. These findings confirm that academic intervention through community service can have a real impact on empowering MSMEs in the digital era.
Pengaruh Kepemimpinan Transformasional terhadap Kinerja Karyawan pada Sektor E-Commerce: Studi Kasus pada Perusahaan Start-up di Kota Palembang Indonesia Maiza Fikri; Fartina Destikarini;  Januar Ida Wibowati; Basron,  Basron; Efniar,  Efniar
MAMEN: Jurnal Manajemen Vol. 4 No. 4 (2025): Oktober 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v4i4.6567

Abstract

This study aims to analyze the influence of transformational leadership on employee performance by considering the role of digital competence in the e-commerce start-up sector in Palembang, Indonesia. Using a quantitative approach, data were obtained through a survey with 120 respondents who are start-up employees in Palembang. Analysis was conducted using validity and reliability tests, one-way ANOVA, and two-way ANOVA to examine the interaction between variables. The results show that transformational leadership has a significant effect on employee performance, with the inspirational motivation dimension as the dominant factor. Digital competence has also been shown to improve performance, especially in the aspects of digital literacy and digital communication, although technology adaptation remains a challenge. Furthermore, the interaction between transformational leadership and digital competence produces a significant synergistic effect, where the combination of high levels of transformational leadership and high digital competence results in the highest average performance. These findings provide practical implications that e-commerce start-ups in Palembang need to integrate transformational leadership training programs with employee digital competence development as a strategy to improve performance and competitiveness. This study enriches the modern leadership literature with empirical evidence from the local Indonesian context.
Revolusi Rekrutmen Berbasis AI: Antara Efisiensi dan Jebakan Bias Syafa Azahra; Maiza Fikri
Journal of Economic and Business Advancement Vol. 1 No. 4 (2026): June: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/stye4p40

Abstract

The digital transformation of recruitment has significantly reshaped human resource management by accelerating hiring processes, standardizing candidate evaluation, and increasing organizational capacity to handle large applicant pools. Technology-driven recruitment systems offer notable efficiency gains through reduced recruitment time and operational costs while supporting strategic workforce planning. Despite these advantages, the growing reliance on automated selection mechanisms raises concerns related to bias, fairness, and ethical accountability. Bias embedded in historical data and system design may unintentionally reproduce structural inequalities and influence both decision quality and applicant perceptions. This study adopts a qualitative literature-based approach to critically examine the dual role of technology in recruitment, focusing on the tension between efficiency and justice. The findings indicate that fair and effective recruitment requires strong governance frameworks, transparent data management, human oversight in decision-making, and enhanced digital literacy among human resource practitioners. Integrating efficiency with ethical responsibility is essential for sustaining organizational competitiveness, trust, and legitimacy in an increasingly digital labor market.  
Co-Authors Basron,  Basron Efniar,  Efniar Faridatul Munawaroh Fartina Destikarini Syafa Azahra  Hasan Pratama Putra  Januar Ida Wibowati