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Analisis Manajemen Strategi Peningkatan Pelayanan Pengelolaan PBB Dan BPHTP Pada Dinas Pendapatan Daerah Kota Palembang Maiza Fikri
JURNAL EKOBIS Kajian Ekonomi dan Bisnis Vol. 1 No. 1 (2017): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 1 No 1 (Desember 2017)
Publisher : JURNAL EKOBIS Kajian Ekonomi dan Bisnis

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Strategy management of improving the service quality of property tax management and acquisition cost of land and buildings (BPHTB) at Departement of Revenue Palembang is a research which aims to find out the strategies done by Dispenda in improving the service quality of PBB and BPHTB. This study uses qualitative descriptive research with SWOT analysis and Litmus Test. Based on the research result, it can be concluded that the strategies in improving the service quality of property tax management (PBB)and Acquisition cost of Land and Building (BPHTB) of Departement of Revenue Palembang are Socialize to the tax payer community regarding the awareness of the payment of property tax and acquisition cost of land and building; Improve internal controls to create property tax and acquisition cost of land and building service in accordance with the applicable rules and procedure; and Increase the number of supporting facilities and infrastructures such as counter payments for the tax payers.

Sosialisasi Manajemen Pemasaran Berkelanjutan Melalui Edukasi Branding dan Digital Marketing pada UMKM Kuliner di Kota Palembang Maiza Fikri; Fartina Destikarini; Faridatul Munawaroh; Hasan Pratama Putra; Januar Ida Wibowati
ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdikan.v4i4.6568

This community service activity aims to strengthen the capacity of sustainable marketing management through branding and digital marketing education for culinary MSMEs in Pempek Village 26 Ilir, Palembang City, South Sumatra Province. The background to this activity is the condition of MSMEs that still face challenges in branding, limited digital literacy, and low awareness of sustainable practices. The implementation method was a participatory approach, including needs analysis, branding education, digital marketing training, mentoring, and evaluation using pre- and post-test instruments. The results of the activity showed a significant increase in participant understanding. The average pre-test score of 45 increased to 80 in the post-test, indicating an increase of over 30%. In terms of branding, participants began to understand the importance of business identity, brand narrative, and eco-friendly packaging design. In terms of digital marketing, MSMEs that were previously passive in their use of social media are now more active with consistent content strategies, utilization of marketplaces, and the use of QRIS-based digital payment systems. The integration of sustainability values is also being implemented through brand narratives that emphasize tradition and environmental awareness. This activity has positive implications for increasing the competitiveness of culinary MSMEs in Palembang, both economically, socially, and environmentally. These findings confirm that academic intervention through community service can have a real impact on empowering MSMEs in the digital era.

Pengaruh Kepemimpinan Transformasional terhadap Kinerja Karyawan pada Sektor E-Commerce: Studi Kasus pada Perusahaan Start-up di Kota Palembang Indonesia Maiza Fikri; Fartina Destikarini; Januar Ida Wibowati; Basron, Basron; Efniar, Efniar
MAMEN: Jurnal Manajemen Vol. 4 No. 4 (2025): Oktober 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v4i4.6567

This study aims to analyze the influence of transformational leadership on employee performance by considering the role of digital competence in the e-commerce start-up sector in Palembang, Indonesia. Using a quantitative approach, data were obtained through a survey with 120 respondents who are start-up employees in Palembang. Analysis was conducted using validity and reliability tests, one-way ANOVA, and two-way ANOVA to examine the interaction between variables. The results show that transformational leadership has a significant effect on employee performance, with the inspirational motivation dimension as the dominant factor. Digital competence has also been shown to improve performance, especially in the aspects of digital literacy and digital communication, although technology adaptation remains a challenge. Furthermore, the interaction between transformational leadership and digital competence produces a significant synergistic effect, where the combination of high levels of transformational leadership and high digital competence results in the highest average performance. These findings provide practical implications that e-commerce start-ups in Palembang need to integrate transformational leadership training programs with employee digital competence development as a strategy to improve performance and competitiveness. This study enriches the modern leadership literature with empirical evidence from the local Indonesian context.

Revolusi Rekrutmen Berbasis AI: Antara Efisiensi dan Jebakan Bias Syafa Azahra; Maiza Fikri
Journal of Economic and Business Advancement Vol. 1 No. 4 (2026): June: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/stye4p40

The digital transformation of recruitment has significantly reshaped human resource management by accelerating hiring processes, standardizing candidate evaluation, and increasing organizational capacity to handle large applicant pools. Technology-driven recruitment systems offer notable efficiency gains through reduced recruitment time and operational costs while supporting strategic workforce planning. Despite these advantages, the growing reliance on automated selection mechanisms raises concerns related to bias, fairness, and ethical accountability. Bias embedded in historical data and system design may unintentionally reproduce structural inequalities and influence both decision quality and applicant perceptions. This study adopts a qualitative literature-based approach to critically examine the dual role of technology in recruitment, focusing on the tension between efficiency and justice. The findings indicate that fair and effective recruitment requires strong governance frameworks, transparent data management, human oversight in decision-making, and enhanced digital literacy among human resource practitioners. Integrating efficiency with ethical responsibility is essential for sustaining organizational competitiveness, trust, and legitimacy in an increasingly digital labor market.

Sustainable Islamic Business Models: A Case Study of Green-Tech Startups in Central Java, Indonesia Maiza Fikri; Marlien Marlien; Amira Ibrahim Karim mohamed
Green Economics: International Journal of Islamic and Economic Education No. 1 (2024): January: Green Economics: International Journal of Islamic and Economic Education
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/greeneconomics.v1i1.419

This study investigates sustainable Islamic business models through a qualitative case study of green-tech startups in Central Java, Indonesia. Using semi-structured interviews with founders, managers, and employees, complemented by secondary data from business reports and sustainability disclosures, the research examines how Islamic ethical principles, including stewardship (khalifah), social welfare (maslahah), and justice (adl), are integrated into operational practices and sustainability strategies. The purposive selection of 3–5 startups enables an in-depth exploration of organizational decision-making, innovation adoption, and environmental and social performance. Thematic analysis identifies recurring patterns in ethical integration, technological innovation, and sustainability outcomes. Findings reveal that Islamic startups effectively embed ethical values into operations, fostering environmental accountability through renewable energy initiatives, waste reduction, and resource optimization, while enhancing community engagement and equitable service delivery. Technological innovations such as IoT, AI, and blockchain further support sustainability performance, enabling startups to monitor and optimize environmental outcomes without compromising financial viability. Comparative analysis demonstrates that Islamic startups outperform non-Islamic counterparts in key sustainability metrics, including carbon reduction and social impact, highlighting the competitive advantage of ethics-driven entrepreneurship. Overall, the study confirms that Islamic ethical frameworks foster both environmental accountability and technological innovation, providing a practical model for sustainable development in emerging economies. These findings offer valuable insights for policymakers, investors, and entrepreneurs seeking to align ethical, social, and environmental objectives with business strategy.

Strategi Manajemen Risiko pada Perusahaan Startup E-Commerce dalam Menghadapi Persaingan Global Maiza Fikri; Maiza Fikri
Journal of Economic Studies Vol. 1 No. 2 (2025)
Publisher : Riset Anak Bangsa

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Pertumbuhan pesat industri e-commerce global telah menciptakan peluang sekaligus tantangan besar bagi perusahaan startup yang beroperasi di sektor ini. Dalam menghadapi persaingan global yang semakin ketat, startup e-commerce menghadapi berbagai risiko kompleks yang dapat mengancam kelangsungan bisnis mereka, mulai dari risiko operasional, finansial, teknologi, hingga risiko strategis. Penelitian ini bertujuan untuk menganalisis strategi manajemen risiko yang efektif bagi perusahaan startup e-commerce dalam menghadapi persaingan global. Penelitian menggunakan pendekatan kualitatif dengan metode studi literatur dan analisis kasus pada beberapa startup e-commerce di Indonesia dan Asia Tenggara. Hasil penelitian menunjukkan bahwa strategi manajemen risiko yang komprehensif meliputi identifikasi risiko secara sistematis, penilaian dampak dan probabilitas, pengembangan strategi mitigasi berlapis, serta monitoring berkelanjutan. Temuan penting mengindikasikan bahwa startup e-commerce yang berhasil mengintegrasikan manajemen risiko dalam strategi bisnis mereka memiliki tingkat ketahanan yang lebih tinggi terhadap gejolak pasar dan mampu beradaptasi lebih cepat terhadap perubahan. Strategi kunci yang teridentifikasi meliputi diversifikasi model bisnis, penguatan infrastruktur teknologi, pengembangan ekosistem mitra strategis, dan implementasi sistem early warning untuk deteksi dini potensi risiko. Penelitian ini memberikan kontribusi praktis bagi para praktisi dan pengambil keputusan di startup e-commerce dalam merancang framework manajemen risiko yang adaptif dan responsif terhadap dinamika persaingan global.

Strategi Manajemen Risiko pada Perusahaan Startup E-Commerce dalam Menghadapi Persaingan Global Maiza Fikri; Maiza Fikri
Journal of Economic Studies Vol. 1 No. 2 (2025)
Publisher : Riset Anak Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Pertumbuhan pesat industri e-commerce global telah menciptakan peluang sekaligus tantangan besar bagi perusahaan startup yang beroperasi di sektor ini. Dalam menghadapi persaingan global yang semakin ketat, startup e-commerce menghadapi berbagai risiko kompleks yang dapat mengancam kelangsungan bisnis mereka, mulai dari risiko operasional, finansial, teknologi, hingga risiko strategis. Penelitian ini bertujuan untuk menganalisis strategi manajemen risiko yang efektif bagi perusahaan startup e-commerce dalam menghadapi persaingan global. Penelitian menggunakan pendekatan kualitatif dengan metode studi literatur dan analisis kasus pada beberapa startup e-commerce di Indonesia dan Asia Tenggara. Hasil penelitian menunjukkan bahwa strategi manajemen risiko yang komprehensif meliputi identifikasi risiko secara sistematis, penilaian dampak dan probabilitas, pengembangan strategi mitigasi berlapis, serta monitoring berkelanjutan. Temuan penting mengindikasikan bahwa startup e-commerce yang berhasil mengintegrasikan manajemen risiko dalam strategi bisnis mereka memiliki tingkat ketahanan yang lebih tinggi terhadap gejolak pasar dan mampu beradaptasi lebih cepat terhadap perubahan. Strategi kunci yang teridentifikasi meliputi diversifikasi model bisnis, penguatan infrastruktur teknologi, pengembangan ekosistem mitra strategis, dan implementasi sistem early warning untuk deteksi dini potensi risiko. Penelitian ini memberikan kontribusi praktis bagi para praktisi dan pengambil keputusan di startup e-commerce dalam merancang framework manajemen risiko yang adaptif dan responsif terhadap dinamika persaingan global.

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