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All Journal Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Jurnal EKOBIS (Kajian Ekonomi dan Bisnis)
Maiza Fikri
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary

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Analisis Manajemen Strategi Peningkatan Pelayanan Pengelolaan PBB Dan BPHTP Pada Dinas Pendapatan Daerah Kota Palembang Maiza Fikri
JURNAL EKOBIS Kajian Ekonomi dan Bisnis Vol. 1 No. 1 (2017): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 1 No 1 (Desember 2017)
Publisher : JURNAL EKOBIS Kajian Ekonomi dan Bisnis

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Abstract

Strategy management of improving the service quality of property tax management and acquisition cost of land and buildings (BPHTB) at Departement of Revenue Palembang is a research which aims to find out the strategies done by Dispenda in improving the service quality of PBB and BPHTB. This study uses qualitative descriptive research with SWOT analysis and Litmus Test. Based on the research result, it can be concluded that the strategies in improving the service quality of property tax management (PBB)and Acquisition cost of Land and Building (BPHTB) of Departement of Revenue Palembang are Socialize to the tax payer community regarding the awareness of the payment of property tax and acquisition cost of land and building; Improve internal controls to create property tax and acquisition cost of land and building service in accordance with the applicable rules and procedure; and Increase the number of supporting facilities and infrastructures such as counter payments for the tax payers.
Sosialisasi Manajemen Pemasaran Berkelanjutan Melalui Edukasi Branding dan Digital Marketing pada UMKM Kuliner di Kota Palembang Maiza Fikri; Fartina Destikarini; Faridatul Munawaroh;  Hasan Pratama Putra;  Januar Ida Wibowati
ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdikan.v4i4.6568

Abstract

This community service activity aims to strengthen the capacity of sustainable marketing management through branding and digital marketing education for culinary MSMEs in Pempek Village 26 Ilir, Palembang City, South Sumatra Province. The background to this activity is the condition of MSMEs that still face challenges in branding, limited digital literacy, and low awareness of sustainable practices. The implementation method was a participatory approach, including needs analysis, branding education, digital marketing training, mentoring, and evaluation using pre- and post-test instruments. The results of the activity showed a significant increase in participant understanding. The average pre-test score of 45 increased to 80 in the post-test, indicating an increase of over 30%. In terms of branding, participants began to understand the importance of business identity, brand narrative, and eco-friendly packaging design. In terms of digital marketing, MSMEs that were previously passive in their use of social media are now more active with consistent content strategies, utilization of marketplaces, and the use of QRIS-based digital payment systems. The integration of sustainability values ​​is also being implemented through brand narratives that emphasize tradition and environmental awareness. This activity has positive implications for increasing the competitiveness of culinary MSMEs in Palembang, both economically, socially, and environmentally. These findings confirm that academic intervention through community service can have a real impact on empowering MSMEs in the digital era.
Co-Authors Faridatul Munawaroh Fartina Destikarini  Hasan Pratama Putra  Januar Ida Wibowati