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Pengaruh Bauran Pemasaran Terhadap Minat Berkunjung ke Coban Lanang Kota Batu Irawan, Muhammad Iqra; Rahmadian, Aprillia; Puspawigati, Ani
Jurnal Pariwisata Tourista Vol 3, No 2 (2023): December 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jt.v3i2.12309

Abstract

Coban Lanang is now one of the tourist destinations in Batu City. The concept of semi-modern natural tourism is seen in the spatial layout, facilities, and tourist products that attract the attention of tourists. On August 8, 2021, Coban Lanang Tourism was opened in stages. This research focuses on the implementation of the 4P marketing mix strategy (products, prices, promotions, and places) in Coban Lanang tourist destinations. Using quantitative research methods with a total of 50 respondents. Place is the dominant variable that influences a person's interest in visiting Coban Lanang tourist destinations.
Pengaruh Bauran Pemasaran Terhadap Minat Berkunjung ke Coban Lanang Kota Batu Irawan, Muhammad Iqra; Rahmadian, Aprillia; Puspawigati, Ani
Jurnal Pariwisata Tourista Vol. 3 No. 2 (2023): December 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jt.v3i2.12309

Abstract

Coban Lanang is now one of the tourist destinations in Batu City. The concept of semi-modern natural tourism is seen in the spatial layout, facilities, and tourist products that attract the attention of tourists. On August 8, 2021, Coban Lanang Tourism was opened in stages. This research focuses on the implementation of the 4P marketing mix strategy (products, prices, promotions, and places) in Coban Lanang tourist destinations. Using quantitative research methods with a total of 50 respondents. Place is the dominant variable that influences a person's interest in visiting Coban Lanang tourist destinations.
Pengaruh lingkungan kerja terhadap kepuasan kerja karyawan Citilink di Bandar Udara Abdul Rachman Saleh Malang Marcella, Orvala Wike; Risfandini, Andini; Rahmadian, Aprillia; Lasarudin, Alwin
Jurnal Pariwisata Tourista Vol. 4 No. 2 (2024): Oktober 2024
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian dilakukan di Maskapai Citilink salah satu maskapai yang beroperasi di Bandar Udara Abdulrachman Saleh Malang yang tepatnya berlokasi di Jl. Komodor Udara Abdul Rachman Saleh, Krajan, Bunut Wetan, Kec. Pakis, Kabupaten Malang, Jawa Timur 65154.Tujuan dari penelitian ini adalah untuk mengatahui dan menganalisis pengaruh lingkungan terhadap kepuasan kerja karyawan Citilink di Bandar Udara Abdulrachman Saleh Malang. Kepuasan kerja dapat dipengaruh lingkungan kerja melalui beberapa aspek seperti pencahayaan, kebersihan, keamanan, sirkulasi udara, penggunaan warna pada area kerja dan hubungan/keharmonisan dengan atasan ataupun rekan kerja. Jika kepuasan kerja terpenuhi, diharapkan karyawan dapat menghasilkan produktivitas yang tinggi. Metode yang digunakan dalam penelitian ini metode kuantitatif dengan pendekatan deskriptif. Teknik pengambilan data dalam penelitian ini adalah penyebaran kuesioner kepada seluruh karyawan Citilink. Berdasarkan penelitian maka dapat dosimpulkan bahwa terdapat pengaruh lingkungan kerja terhadap kepuasan kerja karyawan Citilink.