Jurnal Pariwisata Tourista
Vol 3, No 2 (2023): December 2023

Pengaruh Bauran Pemasaran Terhadap Minat Berkunjung ke Coban Lanang Kota Batu

Irawan, Muhammad Iqra (Unknown)
Rahmadian, Aprillia (Unknown)
Puspawigati, Ani (Unknown)

Article Info

Publish Date
28 Feb 2024

Abstract

Coban Lanang is now one of the tourist destinations in Batu City. The concept of semi-modern natural tourism is seen in the spatial layout, facilities, and tourist products that attract the attention of tourists. On August 8, 2021, Coban Lanang Tourism was opened in stages. This research focuses on the implementation of the 4P marketing mix strategy (products, prices, promotions, and places) in Coban Lanang tourist destinations. Using quantitative research methods with a total of 50 respondents. Place is the dominant variable that influences a person's interest in visiting Coban Lanang tourist destinations.

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Journal Info
Jurnal Pariwisata Tourista
Website

Abbrev

jt

Publisher

Universitas Merdeka Malang

Subject

Decision Sciences, Operations Research & Management Education Environmental Science Social Sciences Other

Description

Jurnal Perhotelan, Destinasi dan Perjalanan Wisata (Jurnal Tesla) is published by the Diploma Program in Tourism at the Merdeka University of Malang as a periodical which provides information and analysis of tourism issues (Hospitality, Tourism Destinations and Travel). This journal is open to ...