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All Journal Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Acta Islamica Counsenesia: Counselling Research and Applications Journal of Economic, Management and Entrepreneurship
Sulhan, M.
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Religion Humanities Education Neuroscience Social Sciences

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Pengaruh Social Media Marketing TikTok, Fashion Lifestyle, dan Price Competitive Terhadap Purchase Intention dan Buying Decision Thrifting Shop solihatul jannah; Sulhan, M.; Rahmawati, Antin
Journal of Economic, Management and Entrepreneurship Vol. 2 No. 3 (2024)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v2i3.102

Abstract

This study aims to examine the influence of TikTok Social Media Marketing, Fashion Lifestyle, and Price Competitiveness on Purchase Intention and Buying Decision among Thrifting Shop consumers, with a case study on the TikTok account @moy_outfit. The research employs a quantitative method with data collected through questionnaires distributed to 60 respondents who are followers of the TikTok account. The data analysis technique used is Partial Least Square (PLS), a variance-based path analysis method that allows simultaneous testing of measurement and structural models. The results reveal that TikTok Social Media Marketing has a positive and significant effect on Purchase Intention with a probability significance value of 0.010 (p < 0.05). Fashion Lifestyle also has a significant influence on Purchase Intention with a probability significance value of 0.019. However, TikTok Social Media Marketing does not significantly affect Buying Decision with a significance value of 0.419. In contrast, Fashion Lifestyle and Price Competitiveness have significant effects on Buying Decision, with significance values of 0.022 and 0.000, respectively. Purchase Intention also significantly influences Buying Decision with a significance value of 0.000. These findings show that marketing on social media, especially the TikTok platform, lifestyle and competitive prices are important factors in increasing consumer purchasing intentions and purchasing decisions for thrift products.
ESENSI AGAMA DALAM KONFLIK SOSIAL DI KABUPATEN POSO MENGGUNAKAN TEORI KARL MARX: SEBUAH LITERATUR REVIEW [THE ESSENCE OF RELIGION IN SOCIAL CONFLICT AT POSO REGENCY USING THE THEORY OF KARL MARX: A LITERATURE REVIEW] Sulhan, M.; Januri, Muhammad Rizal
Acta Islamica Counsenesia: Counselling Research and Applications Vol 2, No 1 (2022): Juni
Publisher : Perkumpulan Ahli Bimbingan Konseling Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59027/aiccra.v2i1.171

Abstract

This paper aims to describe the factors behind the conflict that occurred in Poso Regency through analysis of Karl Marx’s theory of conflict and the function of religion as a measure to reduce conflict. In this study, the writing used a qualitative approach and literature review. The results of this study describe that the conflict in Poso Regency is a series of cases that have occurred since 1998 and peaked in 2001. The background of the conflict is in accordance with the assumptions used by Marx: First, using economic determinism, namely by seeing that economic factors are the basic things in structural changes to society. Second, historical determinism, namely the structural change of society through three stages: thesis (affirmation), anti-thesis (negation), and synthesis (reconciliation of opposites). Meanwhile, efforts to reduce religion are based on the function of religion, patterned on the existence of religion in the community, not only as a system of beliefs and beliefs, but religion has several functions, both directly related and in direct contact with the social life of the community, which provide solutions to problems, rules and laws, source of unity, kindness, and glue the relationship between individuals.
Pemanfaatan media sosial sebagai media promosi, branding pada produk UMKM olahan pisang dan olahan susu Sari, Ardilla Khusliana; Sulhan, M.
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 4 No. 4 (2023)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v4i4.21185

Abstract

Berdasarkan Data Kementerian Koperasi dan Usaha Kecil dan Menengah (Kementerian KUKM) pada tahun 2021, jumlah pelaku UMKM di Indonesia mencapai 64,2 juta dengan kontribusi terhadap produk domestik bruto (PDB) sebesar 61,07 % atau Rp8.573,89 triliun. UMKM mampu menyerap 97 % dari total angkatan kerja dan mampu menghimpun hingga 60,4 % dari total investasi di Indonesia. (kementrian Keuangan RI) UMKM memiliki peran penting bagi perekonomian Indonesia terutama saat terjadinya krisis, UMKM dapat meliwati Krisis moneter pada saat masa pandemi COVID-19, namun banyak pelaku UMKM yang mengaku usahanya mengalami penurunan penjualan di karenakan adaptasi penjualan akibat COVID-19 yang tadinya bisa dilaksanakan secara offline harus menyesuaikan menjadi pemasaran secara online, seperti halnya dua UMKM yang ada di Kecamatan Tutur Kabupaten Pasuruan ini. Letak Kecamatan Tutur sendiri berjakarak sekitar 24 km dari Universitas Yudharta Pasuruan. Kedua UMKM ini  memiliki produk yang terbuat dari sumber daya alam yang di hasilkan di Kecamatan Tutur seperti susu dan pisang mengingat Kecamatan Tutur adalah distributor susu sapi terbesar di Kabupaten Pasuruan. Namun semenjak terjadinya COVID-19 produk yang di produksi mengalami penurunan omset pembelian. Dengan adanya program pengabdian masyarakat yang di tugaskan kepada mahasiswa semester 7 Universitas Yudharta penulis melakukan pembimbingan dan pelatihan promosi produk dengan cara sederhana melalui media sosial yang sering di gunakan oleh khalayak ramai.
Co-Authors Januri, Muhammad Rizal Rahmawati, Antin Sari, Ardilla Khusliana solihatul jannah