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All Journal Jurnal Pengabdian kepada Masyarakat Journal of Economic, Management and Entrepreneurship
solihatul jannah
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pengaruh Social Media Marketing TikTok, Fashion Lifestyle, dan Price Competitive Terhadap Purchase Intention dan Buying Decision Thrifting Shop solihatul jannah; Sulhan, M.; Rahmawati, Antin
Journal of Economic, Management and Entrepreneurship Vol. 2 No. 3 (2024)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v2i3.102

Abstract

This study aims to examine the influence of TikTok Social Media Marketing, Fashion Lifestyle, and Price Competitiveness on Purchase Intention and Buying Decision among Thrifting Shop consumers, with a case study on the TikTok account @moy_outfit. The research employs a quantitative method with data collected through questionnaires distributed to 60 respondents who are followers of the TikTok account. The data analysis technique used is Partial Least Square (PLS), a variance-based path analysis method that allows simultaneous testing of measurement and structural models. The results reveal that TikTok Social Media Marketing has a positive and significant effect on Purchase Intention with a probability significance value of 0.010 (p < 0.05). Fashion Lifestyle also has a significant influence on Purchase Intention with a probability significance value of 0.019. However, TikTok Social Media Marketing does not significantly affect Buying Decision with a significance value of 0.419. In contrast, Fashion Lifestyle and Price Competitiveness have significant effects on Buying Decision, with significance values of 0.022 and 0.000, respectively. Purchase Intention also significantly influences Buying Decision with a significance value of 0.000. These findings show that marketing on social media, especially the TikTok platform, lifestyle and competitive prices are important factors in increasing consumer purchasing intentions and purchasing decisions for thrift products.
LITERASI UNTUK MASA DEPAN: INOVASI KULIAH KERJA NYATA MAHASISWA (KKNM) DALAM PEMBERDAYAAN PENDIDIKAN ANAK DI DESA SIDAJAYA Galih Banu Tresna; Tiara Nafahatus Solihah; Hany Meiliani; Sri Ageng Nurfatiya H; Sekar Ayu Supriyati; Vina Herviantini Putri; Fachri Maulana; Agus Sihabudin; Azhar Al Fitroh; Siska Kania; Aris Oktapiaris Kusnandar; Rosmawati, Rosmawati; Turiah, Turiah; Rendi Nugraha Sopian; Ahmad Ikhwanudin; Chusnul Agitha Pragawa; Solihatul Jannah; Ardista Amiyata Putri; Wisnu Nur Hidayat; Diva Rama Pramudia Sani; Tazkia Salsabila Ardan
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 4: September 2025
Publisher : Bajang Institute

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Abstract

Rendahnya tingkat literasi anak di Indonesia, termasuk di pedesaan, masih menjadi persoalan serius dalam pembangunan sumber daya manusia. Berdasarkan hasil survei PISA 2022, kemampuan membaca siswa Indonesia berada di bawah rata-rata negara OECD (OECD, 2023). Kondisi ini juga terlihat di Desa Sidajaya, Kecamatan Cipunagara, Kabupaten Subang, di mana banyak siswa sekolah dasar masih kesulitan membaca lancar dan kurang memiliki akses terhadap fasilitas literasi. Melalui program Kuliah Kerja Nyata Mahasiswa (KKNM) Universitas Subang tahun 2025, kelompok mahasiswa melaksanakan serangkaian inovasi pemberdayaan literasi anak, di antaranya pendirian Pojok Literasi, bimbingan belajar dasar, lomba literasi, sosialisasi gemar membaca, edukasi anti-bullying, serta parenting cerdas bagi orang tua. Metode yang digunakan adalah pendekatan community-based learning dan participatory action research, yang menekankan kolaborasi mahasiswa, guru, orang tua, dan perangkat desa. Hasilnya menunjukkan peningkatan minat baca siswa, terbentuknya kebiasaan belajar di luar jam sekolah, serta meningkatnya keterlibatan orang tua dalam mendampingi anak belajar di rumah. Program ini juga memperlihatkan dampak sosial berupa lingkungan sekolah yang lebih ramah anak dan menurunnya kasus perundungan. Dengan demikian, kegiatan KKNM ini tidak hanya memperkuat budaya literasi, tetapi juga menjadi model pemberdayaan pendidikan berbasis desa yang dapat direplikasi di daerah lain.
Co-Authors Agus Sihabudin Ahmad Ikhwanudin Ardista Amiyata Putri Aris Oktapiaris Kusnandar Azhar Al Fitroh Chusnul Agitha Pragawa Diva Rama Pramudia Sani Fachri Maulana Galih Banu Tresna Hany Meiliani Rahmawati, Antin Rendi Nugraha Sopian Rosmawati Rosmawati Sekar Ayu Supriyati Siska Kania Sri Ageng Nurfatiya H Sulhan, M. Tazkia Salsabila Ardan Tiara Nafahatus Solihah Turiah, Turiah Vina Herviantini Putri Wisnu Nur Hidayat