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All Journal JAE (Jurnal Akuntansi dan Ekonomi) KIC SENMEA
Ayu Paramitha, Dyah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pendekatan Model Vector Autoregression untuk Analisis Pertumbuhan Pembiayaan (Studi pada PT Pegadaian Kabupaten Nganjuk) Laili Agustin, Maya; Ayu Paramitha, Dyah; Faisol, Faisol
JAE (JURNAL AKUNTANSI DAN EKONOMI) Vol 6 No 3 (2021): JURNAL AKUNTANSI DAN EKONOMI
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jae.v6i3.16232

Abstract

This study aims to analyze the response of the amount of financing to changes that occur in the variables of the number of customers, interest rates, and income at PT Pegadaian (Persero) Nganjuk. The data used in this study is secondary data, in the form of time series in 36 months sourced from PT Pegadaian (Persero). The analytical method applied is vectorauto regression (VAR) with the help of STATA 14 sofware. The results show that the variable number of customers shows a negative response bacause the decrease or increase in the number of customers does not affect credit financing. Then the interest rate variable responds positively, meaning that an increase in interest rates will have an impact on increasing credit financing as well. Furthermore, the income variable responds positively to credit financing, meaning that an increase in income will have an impact on increasing financing.
PENGARUH CASHBACK, FLASH SALE DAN SHOPEE PAYLATER TERHADAP IMPULSE BUYING PENGGUNA E-COMMERCE SHOPEE PADA MAHASISWA UNIVERSITAS NUSANTARA PGRI KEDIRI Hevinias, Astin Sarah; Dyah Puspasari, Ismayantika; Ayu Paramitha, Dyah
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 9 (2024): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2024
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This study aims to analyze the Influence of Cashback, Flash Sales, and Shopee PayLater on Impulse Buying in Shopee e-commerce, both partially and simultaneously. The population in this study includes all students of Universitas Nusantara PGRI Kediri. The sampling technique in this study used purposive sampling, where the sample was only taken from students who were Shopee users and utilized the Shopee Paylater payment feature. The number of samples used in this study was 72 respondents. The analysis methods used in this study include the Classical Assumption Test, Multiple Linear Regression Analysis, Determination Coefficient Test and Hypothesis Test with the help of IBM SPSS version 23. The results of this study indicate that (1) partially cashback, shopee paylater have an effect on impulse buying, while flash sale has no effect on impulse buying (2) simultaneously cashback, flash sale and shopee paylater have an effect on impulse buying
The Role of Village Enterprises In Improving Community Economic Empowerment in Ngadipiro Village, Nganjuk District Regita, Dilla; Ayu Paramitha, Dyah
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/hkm8wf13

Abstract

Research aim : The purpose of this research is to examine how BUMDes are contributing to greater economic empowerment in Ngadipiro Village, Nganjuk Regency. Design/Methode/Approach : This research used descriptive qualitative methodology to collect primary and secondary data through documentation, interviews and observation.. Research Finding : The results showed that BUMDes in Ngadipiro Village has been successful in promoting economic improvement through two main programmes, namely a savings and loan scheme that facilitates access to capital for small business actors, and a waste bank that provides economic benefits through waste management and recycling. Both programmes are successful thanks to the active participation of the community in planning, implementation and monitoring, which ensures the sustainability and effectiveness of the programmes. The resulting positive impacts are seen in increased community income and the creation of new economic opportunities, which together contribute to sustainable improvements in village welfare.
ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN DAYA SAING PADA USAHA MIKRO UD. AL MUBAROKAH PARE Hariyono, Dava Fadilah; Dyah P, Ismayantika; Ayu Paramitha, Dyah
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This study aims to determine the marketing strategy carried out by UD. AL Mubarokah Pare, inhibiting and supporting factors, and also designing superior marketing strategies to increase competitiveness. In this research the method used is qualitative by using descriptive research type aiming to gain a deep understanding of the situation at hand. The taking of informants was based on purposive sampling and the number of informants taken was 3 people. The results of this study indicate that the marketing strategy carried out by UD. AL Mubarokah Pare uses a marketing mix with the 4P technique (product, price, place, and promotion). Various products, affordable prices, strategic locations, and good promotions are the advantages of UD. AL Mubarokah in order to compete with similar businesses.
Co-Authors Dyah P, Ismayantika Dyah Puspasari, Ismayantika Faisol Faisol Hariyono, Dava Fadilah Hevinias, Astin Sarah Laili Agustin, Maya Regita, Dilla