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All Journal International Journal of Social Service and Research Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Baiza, Ahmad
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Effect of Employee Costs of Production, Marketing, and Salary On The Results of Broiler Chicken Sales Baiza, Ahmad
International Journal of Social Service and Research Vol. 1 No. 2 (2021): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (51.884 KB)

Abstract

"Rahmat Aulia" farm is part of PT Charoen Pokphand Jaya Farm. This farm is located in Kutatrieng Village, Labuhanhaji District, West Aceh. It has used good management in financing including production costs, marketing costs, and employee salaries. employee. The selection of research on the "Rahmat Aulia" farm due to the high level of sales competition in the broiler business (Gallus domestic) with this research is expected to be a reference for beginners and other breeders in facing competition. The type of research used is qualitative (interview). Where data collection uses interviews with related parties at the "Rahmat Aulia" farm as resource persons, and the sample used is the financial report of the "Rahmat Aulia" farm which has been recorded at PT Charoen Pokphand Jaya Farm in 2021 (3 months). The results of the study stated that 80% of sales results were strongly influenced by production costs, marketing costs, and employee salaries. While the remaining 20% ??of sales are influenced by other factors not explained in this study. From the results of the analysis, it is known that production costs, marketing, and employee salaries play a very important role in the sustainability of "Rahmat Aulia" farming in Kutatrieng Village, West Labuhanhaji District, South Aceh Regency.
PENGARUH PENDEKATAN KUALITATIF DALAM RISET PEMASARAN DAN PENGUKURAN PADA KINERJA BISNIS Baiza, Ahmad; Uran, Alfonsus Vianey Nara; Fadhilah, Muinah
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 2 (2022): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (185.716 KB) | DOI: 10.55047/jekombital.v1i2.344

Abstract

This study aims to discuss qualitative approaches in marketing research as part of measuring business performance today. This research examines the similarities and differences between three qualitative research methods: phenomenology, grounded theory, and ethnography. Research will be beneficial to the development of theories and will assist in the making of sound business decisions. This study demonstrates that qualitative research methods are now considered appropriate for use in consumer research as well as marketing in general. This article presents a research method that takes a qualitative approach and discusses some of the potential applications of that method in marketing research and the measurement of business success.
Co-Authors Muinah Fadhilah, Muinah Uran, Alfonsus Vianey Nara