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All Journal Jurnal E-Bis: Ekonomi Bisnis Equity: Jurnal Ekonomi
Fadhillah, Muinah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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User Interface, User Experience, Gratis Ongkir Terhadap Keputusan pembelian melalui Preferensi E-Commerce Sebagai mediasi Kholilurrohman, Faisal; Fadhillah, Muinah; Hutami , Lusia Trihatmanti
Jurnal E-Bis Vol 8 No 1 (2024): Vol. 8 No.1 2024
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v8i1.1492

Abstract

Ada banyak faktor yang Mempengaruhi preferensi seseorang dalam memilih aplikasi e-commerce dan melakukan keputusan pembelian, Tmenganalisis pengaruh User Interface (UI), User Experience (UX), dan promo Gratis.Ongkos kirim r terhadap keputusan pembelian.dengan.preferensi.penggunaan aplikasi sebagai variabel intervening. Fokus penelitian adalah pengguna e-commerce Tokopedia di wilayah.Yogyakarta. Peneliti ingin mengetahui apakah variabel preferensi penggunaan apliaksi e-commerce dapat memediasi variabel User interface, User.experience dan promo gratis ongkir terhadap keputusan pembelian ? Metode penelitian menggunakan kuantitatif data dikumpulkan melalui survei online. Analisis data dilakukan menggunakan teknik regresi 2 jalur untuk mengidentifikasi hubungan antara variabel independen (UI, UX, dan promo Gratis Ongkir) terhadap variabel intervening (preferensi penggunaan aplikasi) lalu selanjutnya dengan variabel dependen (keputusan pembelian) Hasilnya variabel Preferensi tidak memediasi pengaruh antara variabel user interface terhadap keputusan pembelian, tetapi Variabel Preferensi penggunaan aplikasi e-commerce mampu memediasi antara Variabel user experience, promo gratis ongkir terhadap keputusan pembelian
The Effect Of Brand Experience And Perceived Value On Customer Loyalty Dimediated By Customer Satisfaction On Wardah Skincare Nadia, Elsa; Fadhillah, Muinah; Cahya, Agus Dwi
Equity: Jurnal Ekonomi Vol 13 No 2 (2025): Equity : Jurnal Ekonomi
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/equity.v13i2.448

Abstract

This study aims to determine the relationship between brand experience and perceived value on customer loyalty through customer satisfaction in buying Warda Skincare products. This research uses a quantitative approach by taking 140 samples from women over 17 years old. Questionnaire data collection methods and studies related to the indicators used. The results of this study indicate that brand experience has a positive and significant effect on customer loyalty. Perceived value has a positive and significant influence on customer loyalty. Brand experience has a positive and significant influence on customer satisfaction. Perceived value has a positive and significant influence on customer satisfaction. Customer satisfaction has a positive and significant influence on customer loyalty. And customer satisfaction is able to mediate brand experience variables and perceived value on customer loyalty.
Co-Authors Agus Dwi Cahya Hutami , Lusia Trihatmanti Kholilurrohman, Faisal Nadia, Elsa