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All Journal Adpebi International Journal of Multidisciplinary Sciences Adpebi Science Series
Ratnawati, R. Aryanti
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Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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The Effect of Innovation and Product Quality on Consumer Satisfaction In Coconut Charcoal Products CV. Superior Agro Fadillah, Muhammad Rizky; Ubaidillah, Ahmad Zulfahmi; Ratnawati, R. Aryanti; Acuviarta, Acuviarta
Adpebi Science Series 2022: 1st AICMEST 2022
Publisher : ADPEBI

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Abstract

This study is motivated by the use of energy that is used continuously every time will result in the depletion of the energy. Coconut charcoal can be an alternative solution to replace the role of non-renewable energy. CV. Superior Agro as one of the producers of coconut charcoal. The problem discussed in this article is the decline in sales from January to December 2021 due to a decrease in consumer satisfaction with CV. coconut charcoal products. Superior Agro. This study was conducted to analyze how much influence innovation and product quality have on consumer satisfaction on CV coconut charcoal products. Superior Agro. The object of this research is a coconut charcoal product CV. Superior Agro. This study uses associative and descriptive methods with a quantitative approach, namely research that aims to determine the effect between two or more variables, with quantitative research in the form of description using numbers or numerical (statistics). The number of samples obtained from calculations using the solvin formula is 72.75 and is rounded up to 73 samples. Based on the analysis using SPSS, respondents' responses regarding innovation have the highest score, which is 3.78. Respondents' responses regarding product quality have the highest score of 3.88. Meanwhile, respondents' responses regarding customer satisfaction have the highest value, namely 3.68. The result is known that the variables of Product Quality and Innovation have a significant influence together on the Consumer Satisfaction variable. These results are supported by the results of research and tests that have been carried out.
The Effect of Innovation and Product Quality on Consumer Satisfaction Fadillah, Muhammad Rizky; Ubaidillah, Ahmad Zulfahmi; Ratnawati, R. Aryanti; Acuviarta, Acuviarta
Adpebi International Journal of Multidisciplinary Sciences Vol. 1 No. 1 (2022)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijms.v1i1.286

Abstract

The development of the energy sector in Indonesia always experiences an increase in the amount of energy, the energy source will eventually run out. Coconut charcoal is a solution that can replace the role of energy whose amount cannot be renewed. Coconut charcoal is also a reliable solution to reduce coconut waste in Indonesia. This research was conducted to determine consumer responses regarding innovation, product quality, and consumer satisfaction in CV coconut charcoal products. Superior Agro and analyze how much influence innovation, product quality, on consumer satisfaction on CV coconut charcoal products. Superior Agro. The object of research in this study is CV coconut charcoal products. Superior Agro, This research uses associative and descriptive research methods with a quantitative approach, namely research that aims to determine the influence between two or more variables, with quantitative research whose description form uses numbers or numberics (statistics). The number of samples obtained using the slovin formula is 73 samples. Based on the analysis using SPSS, respondents' responses regarding Innovation had a mean value of 3.35. Respondents' responses regarding Product Quality had a mean value of 3.24. Meanwhile, respondents' responses regarding Consumer Satisfaction had a mean value of 3.38. There is an influence between product quality variables and partial Consumer Satisfaction variables. it is also known that the Variables of Innovation and Product Quality have a significant effect on the variables of Consumer Satisfaction. These results are supported by the results of research and testing that has been carried out.
Co-Authors Acuviarta, Acuviarta Ahmad Zulfahmi Ubaidillah Fadillah, Muhammad Rizky