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All Journal Agridevina : Berkala Ilmiah Agribisnis
Parsudi, Setyo
Universitas Pembangunan Nasional Veteran Jawa Timur
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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ANALISIS KARAKTERISTIK DAN SELERA KONSUMEN KFC BG JUNCTION SURABAYA Darwis, Kevin Andres; Parsudi, Setyo; Amir, Indra Tjahaja
Berkala Ilmiah AGRIDEVINA Vol 9, No 1 (2020): BERKALA ILMIAH AGRIBISNIS AGRIDEVINA
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/adv.v9i1.2144

Abstract

High mobility patterns of life demand that anything be done practically, and save time, so that with a new lifestyle makes people often eat out, consequently many restaurants have sprung up especially fast food restaurants. Competition between companies is now about satisfying consumers. So the company must make the right marketing strategy. But in this KFC restaurant has a problem that is decreased profits. This study aims to find out about the characteristics and tastes of KFC BG Junction consumers as a consideration for KFC restaurants in the formulation of strategies. The study was conducted at the KFC BG Junction Surabaya restaurant. This study was included in a qualitative study with 50 respondents and the sampling technique was with an accidental sampling technique. The analysis is used to determine the characteristics and tastes of consumers with descriptive analysis. Results Characteristics of KFC BG Junction consumers are generally female respondents in high school education which incidentally as students with monthly income of Rp. 1,000,000 / month activities outside the home. While KFC BG Junction consumer tastes, generally like the spicy taste of crispy chicken upper thighs, beef or chicken burgers, and KFC bento sasus black pepper, while the most preferred side menu is french fries and drinks that are favored by float mocha and cash payment methods. So that strategies need to be made based on the general consumer. DOI : https://doi.org/10.33005/adv.v9i1.2144
KAJIAN BUAH SRIKAYA TENTANG PROSPEK DAN KOMODITAS UNGGULAN DI KABUPATEN SUMENEP Dewi, Shendy Maudina; Parsudi, Setyo; Hidayat, Syarif Imam
Berkala Ilmiah AGRIDEVINA Vol 9, No 1 (2020): BERKALA ILMIAH AGRIBISNIS AGRIDEVINA
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/adv.v9i1.2188

Abstract

Apple sugar is a tropical fruit that was developed in order to increase fruit production. In Sumenep District, a lot of apple sugar are cultivated, but generally they have not been well developed, although there are quite a lot of enthusiasts. This study aims to analyze the prospects and commodities of apple sugar as the leading commodity in Sumenep District. The research location was chosen purposively in 3 sub-districts in Sumenep District, Saronggi District, Talango District, and Sumenep City District, which are producing Srikaya fruit. The type of data used is primary data and secondary data. Data analysis methods in this research are qualitative descriptive analysis and Location Quotient (LQ) analysis. Prospects are examined using primary data through in depth interviews with informants using purposive and snawball techniques, while superior commodities are examined using LQ analysis. The results showed that apple sugar  in Sumenep Regency has a promising prospect because of the potential of natural resources possessed was very supportive and the availability of a potential market with many requests from within and outside the region. Based on LQ analysis, for five consecutive years the LQ value of apple sugar is always more than 1. This means that apple sugar is classified as a superior commodity where production is not only able to meet their own needs but can also be distributed to other regions outside Sumenep District. DOI : https://doi.org/10.33005/adv.v9i1.2188
Co-Authors Darwis, Kevin Andres Dewi, Shendy Maudina Indra Tjahaja Amir