Manurung, Valentina
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PEMANFAATAN BIAYA PEMASARAN UNTUK PENINGKATAN EFISIENSI, EFEKTIVITAS DAN PRODUKTIVITAS BERBASIS DEA Sinurat , Erna Anjelina; Siahaan, Yetty Deliani; Saribu, Ardin Dolok; Pardosi, Ririn Wantika; Manurung, Valentina; Ompusunggu, Joel Pardomuan; Saragi, Kurnya Suparto; Zai, Putri Five; Juliani Silitonga, Cristin Erni
Jurnal Akuntansi Kompetif Vol. 7 No. 2 (2024): Inovasi, Risiko, dan Kinerja Keuangan: Perspektif Akuntansi Terkini
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/akuntansikompetif.v7i2.1751

Abstract

The Triangel Service conceptual model shows a close relationship between efficiency, effectiveness and marketing costs.DEA (Data Envelopment Analysis) method: DEA is proven effective in measuring the level of efficiency and effectiveness, providing an exact value for comparison between DMUs (Decision Making Units). Data Envelopment Analysis (DEA) is used to analyze effectiveness, efficiency, and productivity.1. The weakness in the main journal is the lack of focus on marketing cost allocation although DEA can measure efficiency and effectiveness, the analysis lacks depth in assessing the impact of marketing cost allocation on productivity. The main journal also has limitations in providing suggestions for improvements to the research results, which makes the results of the operation not run efficiently.
FAKTOR-FAKTOR YANG MEMPENGARUHI TINGKAT SUKU BUNGA DEPOSITO BERJANGKA PADA BANK UMUM INDONESIA: STUDI LITERATUR Rajagukguk, Eska H; Manurung, Valentina; Enjel Sitinjak, Dian Mika; Siallagan, E. Hamonangan; Hasugian, Christnova
Jurnal Akuntansi Kompetif Vol. 8 No. 1 (2025): Kinerja Keuangan, Akuntabilitas, dan Digitalisasi Laporan pada Sektor Publik da
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/akuntansikompetif.v8i1.2022

Abstract

This research aims to analyze the factors influencing the interest rate of time deposits in commercial banks through a literature review approach. The time deposit interest rate is one of the crucial instruments in the banking sector, reflecting the cost of funds for banks and influencing customer decisions in saving. In this study, we identify various factors contributing to interest rate determination, including macroeconomic conditions, monetary policy, interbank competition, and liquidity risk. Furthermore, this research also discusses the role of inflation and market expectations on time deposit interest rates. By analyzing existing literature, this research is expected to provide deeper insights into the dynamics of time deposit interest rates and their implications for bank asset and liability management. The findings of this research can serve as a reference for practitioners and academics in understanding the factors influencing deposit interest rates, and assist banks in formulating more effective interest rate setting strategies