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All Journal Jurnal Akuntansi Kompetif
Pardosi, Ririn Wantika
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Economics, Econometrics & Finance

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PEMANFAATAN BIAYA PEMASARAN UNTUK PENINGKATAN EFISIENSI, EFEKTIVITAS DAN PRODUKTIVITAS BERBASIS DEA Sinurat , Erna Anjelina; Siahaan, Yetty Deliani; Saribu, Ardin Dolok; Pardosi, Ririn Wantika; Manurung, Valentina; Ompusunggu, Joel Pardomuan; Saragi, Kurnya Suparto; Zai, Putri Five; Juliani Silitonga, Cristin Erni
Jurnal Akuntansi Kompetif Vol. 7 No. 2 (2024): Inovasi, Risiko, dan Kinerja Keuangan: Perspektif Akuntansi Terkini
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/akuntansikompetif.v7i2.1751

Abstract

The Triangel Service conceptual model shows a close relationship between efficiency, effectiveness and marketing costs.DEA (Data Envelopment Analysis) method: DEA is proven effective in measuring the level of efficiency and effectiveness, providing an exact value for comparison between DMUs (Decision Making Units). Data Envelopment Analysis (DEA) is used to analyze effectiveness, efficiency, and productivity.1. The weakness in the main journal is the lack of focus on marketing cost allocation although DEA can measure efficiency and effectiveness, the analysis lacks depth in assessing the impact of marketing cost allocation on productivity. The main journal also has limitations in providing suggestions for improvements to the research results, which makes the results of the operation not run efficiently.
PENGARUH KUALITAS LAYANAN M-BANKING TERHADAP KEPUASAN NASABAH (STUDI KASUS: MAHASISWA FAKULTAS EKONOMI & BISNIS UNIVERSITAS HKBP NOMMENSEN MEDAN) Simanjuntak, Sri Damai; Nainggolan, Erni Yuli Sari; Silalahi, Elly Dayanti; Panjaitan, Rizky Alexander; Pardosi, Ririn Wantika; Hasugian, Christnova; Siallagan, Hamonangan
Jurnal Akuntansi Kompetif Vol. 8 No. 1 (2025): Kinerja Keuangan, Akuntabilitas, dan Digitalisasi Laporan pada Sektor Publik da
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/akuntansikompetif.v8i1.2028

Abstract

This research aims to examine the influence of mobile banking service quality on customer satisfaction. The population of this study consists of 1.778 students from the Faculty of Economics and Business, HKBP Nommensen University. The sampling technique used is Non-Probability Sampling employing simple random sampling, resulting in a sample of 95 students. Primary data was collected through a questionnaire. A quantitative method using simple linear regression analysis was employed in this research. The research findings indicate that service quality has a positive and significant effect on customer satisfaction, as evidenced by the t-value > t-table (15.190 > 1.66140) and a significance value of 0.000 < 0.10. The Coefficient of Determination (R2) is 0.683, signifying that 68.3% of Customer Satisfaction as the dependent variable (Y) is determined by Service Quality (X), while the remaining 31.7% is determined by other variables beyond those studied. Keywords: Service quality, Customer Satisfaction, Mobile banking
Co-Authors Hamonangan Siallagan Hasugian, Christnova Juliani Silitonga, Cristin Erni Manurung, Valentina Nainggolan, Erni Yuli Sari Ompusunggu, Joel Pardomuan Panjaitan, Rizky Alexander Saragi, Kurnya Suparto Saribu, Ardin Dolok Siahaan, Yetty Deliani Silalahi, Elly Dayanti Simanjuntak, Sri Damai Sinurat , Erna Anjelina Zai, Putri Five