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All Journal Dekave : Jurnal Desain Komunikasi Visual Besaung : Jurnal Seni Desain dan Budaya Journal of Community Service and Empowerment
Chintiya Larashati
Universitas Negeri Padang
Arts Humanities Social Sciences Other

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Sejarah Istana Kerajaan Pagaruyung Berbasis Augmented Reality chintiya larashati; dini faisal
DEKAVE : Jurnal Desain Komunikasi Visual Vol 11, No 4 (2021)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/dekave.v11i4.114895

Abstract

Tujuan perancangan yang dilakukan penulis yaitu memberikan Informasi tentang sejarah Istana Kerajaan Pagaruyung kepada anak-anak. Teori-teori yang di jadikan landasan perancangan adalah Desain komunikasi Visual, Augmented Reality, Buku Augmented Reality, Motion Graphics, Tipografi, Ilustrasi, warna.Kerajaan di Indonesia sangatlah banyak, mulai dari kerajaan kecil hingga besar, Salah satu kerajaan yang pernah berdiri lama di Indonesia adalah kerajaan Pagaruyung. Istana Pagaruyung atau yang lebih dikenal sebagai istana Basa ini memiliki peninggalan lainnya seperti baju adat, kain sutra, keris, serta alat makan.Metode perancangan yang digunakan metode pendekatan 4D (four-D), dan untuk analisi data menggunakan metode 5W+1H dengan mempertimbangkan cerita dan target audien.Hasil  Perancangan Sejarah Istana Kerajaan Pagaruyung media utamanya adalah fitur Augmented Reality yang nantiknya memproyeksikan Motion graphics, dengan Media pendukung poster Augmented Reality, Baju Augmented Reality, Totebag Augmented Reality,  kalender meja, mug dan masker. Namun  bagaimana perjalanan sejarah istana ini hingga menjadi istana besar dan megah tidak banyak diketahui oleh masyarakat luas, Hal ini terjadi karena pada masa modern saat ini sejarah sering dilupakan dan sering diabaikan, ditambahlagi kurangnya media informatif yang cukup menarik, serta dipengaruhi dengan kebiasaan masyarakat yang lebih terfokus kepada Gadget mereka sendiri. 
Improving marketing skills through logo design training for the local business community Fadhli Ranuharja; Wiwik Indrayeni; Agariadne Dwinggo Samala; Abdul Hasim; Chintiya Larashati; Yose Indarta
Journal of Community Service and Empowerment Vol. 4 No. 1 (2023): April
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v4i1.24059

Abstract

Sangir Regency which is located in South Solok Regency, West Sumatra, Indonesia is potential for culinary tourism because the data obtained by the number of local entrepreneurs in the Sangir Nagari Sungai Kunyit area reveal that several communities of local entrepreneurs engaged in home-based culinary businesses. The lack of use of technology to grow the selling value of regional products is an obstacle for local business communities to develop their businesses. Local entrepreneurs lose competitiveness if they want to market their products more broadly. The demographic location of Nagari Sungai Kunyit, which is quite far from the city of Padang Aro, also makes the inclusion of marketing trend technology not well utilized by the community. The method used in this service activity is the following: the first step was preparation, including observation and licensing administration; the second step was training in a 2-day successive workshop; the third step was 1-day evaluation; and the last step was product marketing assistance through the UNP Faculty of Tourism and Hospitality. The existence of skills development training activities has succeeded in increasing the resources of the local Nagari Sungai Kunyit business community in the field of making logos, which have become reinforcements, providing added value to the products produced. Furthermore, it helps small entrepreneurs to make products more attractive because they have the characteristics of their respective logos. Increasing human resources in the field of branding design is expected to spur an increase in the people's economies in South Solok Regency. It is proven that this activity has increased local business sales turnover and entrepreneurs are more confident in marketing their products outside the region.
Redesain Logo ‘Hadimu Home Bakery’ Sebagai Identitas Visual Pada Usaha Kue di Kota Bandung Larashati, Chintiya
Besaung : Jurnal Seni Desain dan Budaya Vol. 9 No. 2 (2024): Besaung
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v9i2.4261

Abstract

The redesign of the ‘Hadimu Home Bakery’ logo aims to strengthen the visual identity of one of the cake businesses in Bandung City and raise the brand’s image among the public. ‘Hadimu Home Bakery’ is a business that sells various kinds of cakes in the city of Bandung. ‘Hadimu Home Bakery’ was founded by Hadi Mukhayyar in 2016 by selling various types of cakes such as donuts, bread, pudding and other cakes. ‘Hadimu Home Bakery’ has a visual identity that is not yet represented so that it can affect the brand identity of the business. Therefore, a redesain of the logo for ‘Hadimu Home Bakery’ was carried out. The design method used is Design Thinking which consists of five non-linear stages, namely Empathize, Define, Ideate, Prototype, and Test. The data analysis method uses SWOT analysis (Strengths, Weakness, Opportunities, Threats). The main media is a logo with Graphic Standard Manual (GSM), while the supporting media are neon boxes, shop window stickers, packaging, aprons an banners. The final design results are then tested on the client, designer, and target audience based on aspects of color, font readability, and layout arrangement. The overall design of the logo is used to communicate a message which is expected to necome the positioning of the ‘Hadi Home Bakery’ brand.
Co-Authors Abdul Hasim Agariadne Dwinggo Samala Dini Faisal Fadhli Ranuharja Indra Yeni Yose Indarta