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All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Public Relations (J-PR) Al-MIKRAJ: Jurnal studi Islam dan Humaniora
Saeni, Eni
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Biochemistry, Genetics & Molecular Biology Chemistry Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Brand Attachment Penggemar dan Idola Melalui Konten Fanatisme Cindrakasih, RR Roosita; Rahardjo, Agung; Saeni, Eni; Rahmi, Marlina
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6637

Abstract

Industri musik di Indonesia terus berkembang. Hal ini dapat dilihat dari semakin banyaknya ragam musik yang hadir di Indonesia. Salah satu ragam musik tersebut adalah J-Pop. J-Pop merupakan ragam musik pop yang berasal dari Jepang. JKT48 merupakan salah satu grup musik J-Pop yang membawakan konsep idola dan memiliki basis utama di Jakarta. JKT48 merupakan sister group atau grup cabang dari grup idola asal Jepang, AKB48. Konsep idola yang dimiliki oleh JKT48 adalah konsep idola binaan. Konsep idola binaan berfokus untuk menampilkan perjuangan, proses, dan usaha yang dilakukan oleh anggota grup idola binaan terkait untuk bisa menjadi seorang idola yang sempurna. Salah satu bentuk konten yang dibuat penggemar adalah Kamaniya’s Diary. Kamaniya’s Diary membuat akun khusus di media sosial X dengan username @kamaniya_diary yang didedikasikan untuk mengabadikan momen seorang anggota JKT48 bernama Greesella Sophina Adhalia. enelitian ini bertujuan untuk mengetahui fanatisme fansite @kamaniya_diary dalam menciptakan brand attachment antara penggemar dengan idola melalui konten media sosial. Metode yang digunakan dalam penelitian ini adalah kualitatif dengan pendekatan studi kasus. Data penelitian didapatkan melalui wawancara informan dan observasi sebagai data primer serta dokumentasi dari informan, artikel, penelitian terdahulu, dan konten yang relevan sebagai data sekunder. Hasil penelitian ini menunjukkan bahwa fanatisme yang dimiliki oleh fansite Kamaniya’s Diary adalah fanatisme yang positif.
EFFICIENCY OR EXCLUSION?, A CRITICAL STUDY OF CORPORATE COMMUNICATION IN MASS LAYOFF DECISIONS IN THE TELEVISION INDUSTRY Saeni, Eni; RR Roosita Cindrakasih; Marlina Rahmi; Agung Rahardjo
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 2 (2025): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines corporate communication related to the decision to make mass layoffs in the television industry using a critical discourse analysis approach. The main focus of the study is to understand how the narratives of efficiency and social exclusion are framed and constructed in print and online media discourse. Data were collected from various news reports and official corporate statements during the period of mass layoffs. The results of the analysis show the dominance of the efficiency narrative used by companies to legitimize the decision to make layoffs, with an emphasis on restructuring and business optimization. However, alternative discourses emerging from the media and trade unions reveal the reality of social and economic exclusion experienced by affected workers, which is often hidden from the official corporate narrative. This study confirms that corporate communication functions as a tool for legitimization and image management, but tends to ignore the crucial social dimension of exclusion. These findings reinforce the importance of a critical approach in understanding the dynamics of power through language in the context of mass layoffs. This study also highlights the role of the media as an arena for discourse battles between corporate interests and workers' rights.
Brand Attachment Penggemar dan Idola Melalui Konten Fanatisme Muhammad Reza Nur Hakim; Cindrakasih, RR Roosita; Rahardjo, Agung; Saeni, Eni; Rahmi, Marlina
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6637

Abstract

The music industry in Indonesia continues to grow. This can be seen from the increasing variety of music that is present in Indonesia. One of these types of music is J-Pop. J-Pop is a type of pop music originating from Japan. JKT48 is one of the J-Pop music groups that carries the concept of idols and has its main base in Jakarta. JKT48 is a sister group or branch group of the Japanese idol group, AKB48. The idol concept owned by JKT48 is the concept of fostered idols. The concept of fostered idols focuses on showing the struggles, processes, and efforts made by members of the fostered idol group in order to become a perfect idol. One form of content created by fans is Kamaniya's Diary. Kamaniya's Diary created a special account on social media X with the username @kamaniya_diary which is dedicated to capturing the moments of a JKT48 member named Greesella Sophina Adhalia. This study aims to determine the fanaticism of the @kamaniya_diary fansite in creating brand attachment between fans and idols through social media content. The method used in this study is qualitative with a case study approach. Research data were obtained through informant interviews and observations as primary data and documentation from informants, articles, previous research, and relevant content as secondary data. The results of this study indicate that the fanaticism of the Kamaniya's Diary fansite is positive fanaticism.
Dampak Tayangan Talkshow Televisi Indonesia Lawyers Club (ILC) Terhadap Mahasiswa : (Survei Terhadap Mahasiswa Fakultas Ilmu Komunikasi dan Bahasa UBSI Margonda Depok) Muslimah, Fauziah; Saeni, Eni
Jurnal Public Relations (J-PR) Vol. 1 No. 1 (2020): April 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v1i1.186

Abstract

The world of television broadcasting is a world of creativity. The tight competition in the television industry requires television station managers to devote brilliant ideas and ideas to maximize their creative and innovative power in producing broadcast programs. Television stations, especially commercial television, will go out of business, go bankrupt, if they fail to produce and choose programs that are attractive to the audience. The main difficulty for television station program managers is determining whether a program will reach a large audience. One of the television programs that the audience is interested in is a talk show. One of the talk show programs that can be said is phenomenal, namely "Indonesia Lawyer Club" (ILC) which aired on TV One. First broadcast in 2008, ILC is different from other talk show programs because of the number of speakers presented. The talk show hosted by a senior journalist, Karni Ilias, deviated from the "standard" talk show, featuring dozens of sources. This research focuses on the impact of the ILC program on students of the Faculty of Communication and Language at UBSI Margonda, Depok. This study uses Gerbner's Cultivation Theory, which highlights the cumulative effect of television and ultimately forms a new reality according to the reality image displayed by television. That is, we perceive the world in which we live according to the image displayed on television. In other words, cultivation theory emphasizes the very strong influence of television on the formation of public perceptions which in turn gives birth to social construction. The approach used in this research is a quantitative approach. This approach aims to explain, predict and control social phenomena through objective measurement and numerical analysis through numbers. This study uses a descriptive type with a quantitative approach in which the researcher provides a description or description of a situation as clearly as possible without any treatment of the object under study. The results of the analysis showed that there were students' affective and cognitive impacts from the ILC broadcast on TV One.
Co-Authors Agung Rahardjo Agung Rahardjo, Agung Marlina Rahmi Shinta P. Muhammad Reza Nur Hakim Muslimah, Fauziah RR Roosita Cindrakasih