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All Journal Jurnal Kesmas dan Gizi (JKG) Jurnal Riset dan Pengabdian Masyarakat UPMI Proceeding Series Journal
Zurrahmi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Other

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Pemahaman Masyarakat Baet dalam Penggunaan Masker untuk Pencegahan Covid 19 Zurrahmi; Lubis, Syafrina Sari
Jurnal Riset dan Pengabdian Masyarakat Vol 1 No 2 (2021): Jurnal Riset dan Pengabdian Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LP2M) Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (944.593 KB) | DOI: 10.22373/jrpm.v1i2.1106

Abstract

The Covid-19 virus is severe for Indonesian citizens nowadays, especially the Baet people, Aceh Besar. It is due to the low awareness of the Baet people towards the implementation of health protocols. In this case, the use of masks is not considered optimal. The public's perception of unimportant masks is the background to the problem. When viewed from the health aspect, masks have an essential role during the Covid-19 pandemic to reduce the spread of Covid -19. This study aims to describe the information on the importance of using masks, which is inversely proportional to the awareness of the Baet people. The research method used by the author is the descriptive qualitative method. The results showed that residents had not realized the importance of using masks in breaking the chain of spreading Covid-19.
CONQUER THE DIGITAL MARKET: MENAKLUKKAN PASAR DIGITAL Zurrahmi; Puan Salsabillah, Della; Puspita, Dinda; Perkasa Tarigan, Andi; Zinedine, Zahara
UPMI Proceeding Series Vol. 1 No. 01 (2023): Ed.01
Publisher : LPPM UPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55751/ups.v1i01.34

Abstract

In the rapidly developing digital era, marketing is the main key to achieving business success. At the same time, intense competition in the digital market is driving marketers to adopt innovative marketing strategies to win over consumers and increase their market share. This research aims to explain the importance of innovative marketing strategies in conquering digital markets and provide practical guidance for your business success. In this research, we identify three main factors influencing marketing strategy innovation: digital technology, consumer behavior, and market competition. Digital technologies are playing a crucial role in shaping the way we interact with consumers, through social media, e-commerce platforms and sophisticated data analysis tools. Constantly changing consumer behavior must also be the main focus of marketers, with a deep understanding of consumer preferences, needs and expectations. In addition, the challenges faced in facing intense market competition need to be overcome by creating competitive advantages through product innovation, strategic differentiation and extraordinary customer experience. Through this research, we identified several innovative marketing strategies that can be implemented to increase the success of your business in the digital market. First, the use of creative and relevant content will help build emotional connections with consumers, strengthen brand awareness, and trigger higher interactions. Second, the use of personalization and segmentation techniques will allow marketers to deliver more targeted messages and increase consumer engagement. Third, collaborating with influencers and leveraging their endorsement power can help expand your brand reach and build consumer trust.
DETERMINANT FACTORS RELATED TO THE INCIDENT OF STUNTING IN CHILDREN AGED 24-59 MONTHS IN ALAI SELATAN VILLAGE WORKING AREA OF ALAI PUSKESMAS UPT MERANTI ISLAND DISTRICT Rahma Usfita Sari; Nur Afrinis; Fitri Apriyanti; Eka Rosifita Rizqi; Zurrahmi
JURNAL KESMAS DAN GIZI (JKG) Vol. 6 No. 1 (2023): Jurnal Kesmas dan Gizi (JKG)
Publisher : Fakultas Kesehatan Masyarakat Institut Kesehatan Medistra Lubuk Pakam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35451/jkg.v6i1.1917

Abstract

Stunting is a condition of hindered child growth, which can be attributed to various factors, including a history of low birth weight (LBW), exclusive breastfeeding practices, and the cleanliness of the environment. The primary objective of this research is to pinpoint the factors associated with stunting among children aged 24-59 months in South Alai Village, which falls under the jurisdiction of UPT Puskesmas Alai in Kepulauan Meranti Regency. The data collection period for this study spanned from May 29 to June 20, 2023, and it involved the use of questionnaires and stadiometer measurements. The research design is analytical, utilizing a cross-sectional approach, with data analysis encompassing both univariate and bivariate analyses, including the Chi-Square test.The univariate analysis revealed the following statistics: out of the total sample, 53 toddlers (73%) did not exhibit signs of stunting, 69 toddlers (95%) were never born with LBW, 71 toddlers (97%) received exclusive breastfeeding, and 68 toddlers (93%) resided in environments characterized by satisfactory sanitation conditions. The results of the Chi-Square test, however, indicated that there is no significant relationship between a history of LBW, exclusive breastfeeding practices, environmental sanitation conditions, and the occurrence of stunting (p-value = 1.000).In summary, the majority of children aged 24-59 months in South Alai Village have not experienced LBW, received exclusive breastfeeding, and lived in environments with adequate sanitation. Consequently, there is no noteworthy association between a history of LBW, exclusive breastfeeding practices, environmental sanitation conditions, and the incidence of stunting in these children. The findings from this study are anticipated to enhance mothers' awareness regarding the significance of exclusive breastfeeding practices, appropriate nutrition for children beyond six months of age, and the importance of maintaining a clean environment to prevent the risk of stunting, particularly among toddlers. Mothers of toddlers are encouraged to improve their understanding of stunting, pay attention to their child's nutritional status, and regularly take their toddler to the local integrated health post (Posyandu) for growth and developmental monitoring.
Co-Authors Eka Rosifita Rizqi fitri apriyanti Nur Afrinis Perkasa Tarigan, Andi Puan Salsabillah, Della Puspita, Dinda Rahma Usfita Sari Syafrina Sari Lubis Zinedine, Zahara