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All Journal Proceeding International Seminar of Islamic Studies UPMI Proceeding Series Journal
Zinedine, Zahara
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Religion Agriculture, Biological Sciences & Forestry Arts Astronomy Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Other

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CONQUER THE DIGITAL MARKET: MENAKLUKKAN PASAR DIGITAL Zurrahmi; Puan Salsabillah, Della; Puspita, Dinda; Perkasa Tarigan, Andi; Zinedine, Zahara
UPMI Proceeding Series Vol. 1 No. 01 (2023): Ed.01
Publisher : LPPM UPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55751/ups.v1i01.34

Abstract

In the rapidly developing digital era, marketing is the main key to achieving business success. At the same time, intense competition in the digital market is driving marketers to adopt innovative marketing strategies to win over consumers and increase their market share. This research aims to explain the importance of innovative marketing strategies in conquering digital markets and provide practical guidance for your business success. In this research, we identify three main factors influencing marketing strategy innovation: digital technology, consumer behavior, and market competition. Digital technologies are playing a crucial role in shaping the way we interact with consumers, through social media, e-commerce platforms and sophisticated data analysis tools. Constantly changing consumer behavior must also be the main focus of marketers, with a deep understanding of consumer preferences, needs and expectations. In addition, the challenges faced in facing intense market competition need to be overcome by creating competitive advantages through product innovation, strategic differentiation and extraordinary customer experience. Through this research, we identified several innovative marketing strategies that can be implemented to increase the success of your business in the digital market. First, the use of creative and relevant content will help build emotional connections with consumers, strengthen brand awareness, and trigger higher interactions. Second, the use of personalization and segmentation techniques will allow marketers to deliver more targeted messages and increase consumer engagement. Third, collaborating with influencers and leveraging their endorsement power can help expand your brand reach and build consumer trust.
APPLICATION OF ACTIVITY BASED COSTING TO INCREASE COMPANY PROFITABILITY Febri, Wanda; Yusrinaldi, Yusrinaldi Rahman Margolang; Zinedine, Zahara
Proceeding International Seminar of Islamic Studies INSIS 4 (November 2022)
Publisher : Proceeding International Seminar of Islamic Studies

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Abstract

This study aims to determine the application of Activity Based Costing in increasing the company's profitability. In this study using data collection methods with document data or archives carried out by examining documents related to research interests, namely. library research. The results of this study indicate that the traditional approach to the Activity Based Costing approach is able to increase the company's profitability. The difference that occurs is due to the imposition of overhead costs on each product. In the traditional method, the overhead costs for each product are only charged to one cost driver, namely the number of production units. In the Activity based costing system, overhead costs for each product are charged to several cost drivers so that the activity based costing system is able to allocate activity costs to each product appropriately based on the consumption of each activity.
Co-Authors Febri, Wanda Perkasa Tarigan, Andi Puan Salsabillah, Della Puspita, Dinda Yusrinaldi, Yusrinaldi Rahman Margolang Zurrahmi