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., Darusalam
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Economics, Econometrics & Finance

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Pengaruh Literasi Keuangan Digital Terhadap Perkembangan Usaha : Studi Kasus Pada Umkm Di Praya Kabupaten Lombok Tengah Ardiansyah, Lalu Yayan; ., Darusalam; Febriana, Widia
Income : Digital Business Journal Vol. 1 No. 1 (2023)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/income.v1i1.2659

Abstract

The lack of financial literacy among micro-entrepreneurs causes them difficulties in accessing external financing. Even though the financial literacy of the people of NTB is above the national average, this is not accompanied by optimal financial management from MSMEs, especially the Central Lombok district. This study attempts to analyze the effect of financial literacy on MSME actors and assess the level of financial literacy of MSME actors in Central Lombok. The primary data collection method was carried out by online questionnaires and face to face with the respondents. Researchers used simple linear regression analysis to determine the magnitude of the influence of variables. Based on hypothesis testing using the t-test, there is an influence between financial literacy and business development. Based on the linearity test, there is a positive influence between digital financial literacy on business development. This influence means that the higher the level of financial literacy, the higher the business development. Based on the modeling, the coefficient of determination that influences financial literacy on business development is 77.5%, while the rest is influenced by other factors.
Event Marketing sebagai Upaya untuk Memaksimalkan Akuisisi Pelanggan: Studi Kasus pada Perusahaan E-commerce X Mulawarman, Logi; Palit, Juliana; ., Darusalam
Income : Digital Business Journal Vol. 1 No. 1 (2023)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/income.v1i1.2667

Abstract

Event marketing activities involve the use of a certain time, layout, management, and the participation of various parties. Event marketing is a strategy to introduce products and attract customers. The purpose of this study is to explain event marketing strategies to maximize customer acquisition in e-commerce X. Qualitative research with case studies has been implemented in one of the e-commerce in Indonesia. Interviews were conducted with five informants who were employees at the City Y Branch Office. The results showed that the form of event marketing from e-commerce X was divided into two activities, namely offline events and online events. Offline and online event marketing activities basically have the same form of events including roadshows, bazaars, seminars, and sponsoring other activities. Marketing events are held in schools or strategic places. The impact of the event marketing strategy carried out by e-commerce X has been positive on customer acquisition. The company's success in acquiring customers can be seen from the fulfillment of targets set by the company.
Analisis Determinan Tingkat Pendapatan Pedagang Pasar Destinasi Digital Di Daerah Kopang Lombok Tengah (Studi Kasus: Pasar Jelojok kopang Lombok Tengah) Palit, Juliana; Febriana, Widia; ., Darusalam
Income : Digital Business Journal Vol. 1 No. 1 (2023)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/income.v1i1.2921

Abstract

Pasar destinasi digital merupakan unit usaha kecil serta modal yang diperlukan juga kecil dengan sistem pengolahannya yang cukup sederhana, walaupun dengan modal yang sedikit orang-orang yang bekerja di pasar destinasi digital mampu mempertahankan hidupnya di era modernisasi saat ini. Hadirnya globalisasi membuat jarak, ruang, dan waktu semakin mudah teratasi, sehingga mampu mempermudah komunikasi atau mengirim Lokasi berdagang termasuk komposisi dari berbagai peluang, berbagai fasilitas serta kemudahan dari letak lokasi dalam melakukan usaha dagang. Dalam menjalankan suatu usaha menentukan lokasi sangatlah penting. Penentuan lokasi yang tepat sasaran mampu mewujudkan suatu usaha bisa berjalan lebih efisien serta mendorong pendapatan. Subjek dalam penelitian ini ialah seluruh pedagang di pasar destinasi digital di Pasar Jelojok, Kopang, Lombok Tengah. Objek Penelitian ini dilakukan di Pasar Jelojok Kopang, Lombom Tengah. Penelitian ini merupakan jenis penelitian dengan menggunakan pendekatan kuantitatif, yaitu data yang dinyatakan dalam bentuk angka dan biasanya diperoleh dari sejumlah pertanyaan yang telah disusun (Sekaran dan Bougie, 2013). Adapun jenis data yang dipakai dalam penelitian ini adalah Data Primer. Hasil dari pengujian hipotesis variabel lokasi usaha terhadap tingkat pendapatan pedagang menunjukkan bahwa lokasi tidak berpengaruh terhadap tingkat pendapatan pedagang. Hal ini ditunjukkan pada nilai signifikan sebesar 0.098 > 0,05, yang artinya menunjukkan nilai probabilitas lokasi lebih besar dari 0,05. Hal tersebut kemungkinan dikarenakan lokasi pasar destinasi digital yang terletak jauh dari pusat keramaian kota tak menyurutkan minat para pengunjung atau pembeli untuk berkunjung ke pasar-pasar destinasi digital di Pasar Jelojok, Lombok Tengah, pasar-pasar destinasi digital tersebut terletak disekitaran lokasi pariwisata yang telah jamah dikunjungi para wisatawan saat berpariwisata di Lombok Tengah.
Co-Authors Juliana Palit Lalu Yayan Ardiansyah Mulawarman, Logi Widia Febriana, Widia