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All Journal Jurnal The Messenger Distribusi TheJournalish: Social and Government ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Journal of Artificial Intelligence and Digital Business INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) Journal of Management, Entrepreneurship and Tourism Jurnal Tiyasadarma: Jurnal Pengabdian Kepada Masyarakat Income : Digital Business Journal Jurnal Pengabdian Pada Masyarakat IPTEKS
Widia Febriana, Widia
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PERAN IKLIM ORGANISASI DALAM MENINGKATKAN MOTIVASI KERJA KARYAWAN PADA PDAM GIRI MENANG MATARAM Cahyadi, Irwan; Anggriani, Rini; Febriana, Widia; Abdurrahman, Abdurrahman; Roodhi, Mohammad Najib
Distribusi - Journal of Management and Business Vol. 12 No. 1 (2024): Distribusi, March 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v12i1.476

Abstract

The role of organizational climate in an organization is very important, if the organizational climate does not support the work motivation will be lost, and it will result in imperfect work results and the results in providing services to customers (consumers) become unsatisfactory. The purpose of this study is to determine the role of organizational climate factors consisting of psychological dimensions, structural dimensions, social dimensions, and bureaucratic dimensions in increasing the work motivation of PDAM Giri Menang Mataram employees. This type of research is included in associative research which uses a sample survey method in data collection. The analytical tool used is t test analysis at 5% alpha. Based on the results of the t test, it is known that organizational climate factors consisting of psychological dimensions, structural dimensions, social dimensions, and bureaucratic dimensions have a significant effect on increasing the work motivation of PDAM Giri Menang Mataram employees.
Pembuatan Desain Kemasan untuk Usaha Mikro Kecil dan Menengah Melalui Strategi Virtual Marketing Febriana, Widia; Sumadewa, I Nyoman Yoga; Satria, Christofer; Hasbullah, Hasbullah; Cahyadi, Irwan
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 4 No 2 (2024): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v4i2.3263

Abstract

Micro, Small and Medium Enterprises (MSMEs) are the driving force of the economy that is expected to improve people's welfare. Community creativity and the ability to utilize existing natural resources to guide ideas and creations are realized in various MSME products. The purpose of this service program is to make existing product packaging designs, the work of the Central Lombok community, besides that we also provide assistance and training on how to market MSME products in Sintung village, Central Lombok Regency through virtual marketing strategies. The method used in this service is by identifying problems (mapping) offline; identifying problems from each MSME using indicators that have been determined by Bumigora University lecturers who carry out community service activities in Sintung Village. As a result of this community service, MSME communities are able to protect products to keep them good, clean, neat, and durable. Able to be an attraction for customers to recognize products and buy them. Able to create a positive image (image) about the product or company that produces
Pelatihan Branding Produk Usaha Mikro Kecil dan Menengah dalam Meningkatkan Strategi Komunikasi Pemasaran Global Febriana, Widia; Sumadewa, I Nyoman Yoga; Satria, Christofer; Soraya, Siti; Aziza, Istin Fitriana
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 1 (2024): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v5i1.3966

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) merupakan kegiatan bisnis bagi masyarakat baik skala besar maupun kecil saat ini sangat terbantu dengan kehadiran teknologi informasi yang berkembang dengan pesat. Masalah utama yang dihadapi oleh UMKM di desa Sintung Lombok Tengah terkait dengan pemasaran dan desain kemasan yang kurang menarik. Volume penjualan produk UMKM di desa Sintung Lombok Tengah, sepi dan menurun. Tujuan pengabdian ini adalah untuk memberikan solusi dari permasalahan UMKM yang ada di desa Sintung, Metode pengabdian yang digunakan adalah Participatory Action Research (PAR), berorientasi pada pemberdayaan masyarakat. Hasil pengabdian ini adalah UMKM yang ada di desa Sintung, mengembangkan teknologi baru, mereka perlu mengubah pendekatan pemasaran mereka dari tradisional ke digital. Pemangku kepentingan UMKM perlu menyadari pentingnya konsistensi dalam proses manufaktur, pengemasan, pelabelan, penjualan, dan promosi produk yang mereka buat agar bisnis mereka berkelanjutan. Kegiatan pelatihan branding produk dalam meningkatkan strategi komunikasi pemasaran global produk UMKM di desa Sintung Lombok Tengah dilaksanakan dengan Presentation, Discuss, Case Study, Evaluation. Implikasi dari hasil pengabdian yang dilakukan di desa Sintung yaitu Kelompok UMKM memahami cara membangun usaha dengan profesional dan mampu bersaing di kawasan global. Kelompok UMKM juga antusias mengikuti kegiatan dan mereka memiliki rasa ingin tahu yang tingginya sehingga membuat diskusi berjalan sangat aktif.
Analysis of The Effectiveness of Project Management Skill of Human Resources At PT. Ecart Webportal Indonesia Febriana, Widia; Anggriani, Rini; Yoga Sumadewa, I Nyoman; Cahyadi, Irwan
JMET: Journal of Management Entrepreneurship and Tourism Vol. 2 No. 2 (2024): July, Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v2i2.87

Abstract

This article investigates the Project Management Skill of human resources at PT Ecart Webportal Indonesia, this research Studied related to Lazada Social Sharing Qualitative Research which contains awareness and engagement of Lazada users on game platforms such as Share Pocket, lazget, lazcuan. and digitization, exploring current practices. challenges, and future trends. This article starts with project management skills at Lazada, emphasizing the important role of IT projects, IT project management in managing technology transformation. Coupled with the importance of management's role in improving the quality of human resources (HR) in the context of modern organizations. Comprehensive insights on Lazada Social Sharing Qualitative Research containing Lazada users' awareness and engagement towards gaming platforms such as Share Pocket, lazget, and lazcuan, models, and success metrics are provided through an extensive literature review. Challenges such as not innovating against change in the era of globalization, Interoperability, resistance to change, along with strategic solutions. The article also outlines best practices, emphasizing collaborative stakeholders, agile methodologies, and continuous evaluation. Future trends, including Lazada users' awareness and engagement of gaming platforms such as Share Pocket, lazget, and lazcuan.offer a forward-looking perspective. In conclusion, Project Management Skill human resources, the importance of the role of management in improving the quality of human resources (HR) in the context of modern organizations. Related to Lazada Social Sharing Qualitative Research which contains awareness and engagement of Lazada users on game platforms such as Share Pocket, lazget, and lazcuan and Digitalization.
DESIGNING VIDEO MAPPING AS PROMOTIONAL MEDIA FOR TRADITIONAL VILLAGES Yoga Sumadewa, I Nyoman; Febriana, Widia; Hasbullah, Hasbullah
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 3 No. 1 (2024): JANUARY
Publisher : ADISAM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesian culture is in danger of disappearing over time. Nowadays people are deceived by modern life and begin to forget the values ​​inherited from their ancestors. Through this work, it is hoped that it will be able to arouse the enthusiasm and cohesiveness of the dancers, so that their performance can attract tourists to enjoy the Maresi dance ritual. Through this work, it is hoped that it will be able to arouse the enthusiasm and cohesiveness of the dancers, so that their performance can attract tourists to enjoy the Maresi dance ritual.Maresi Dance is a cultural heritage that is very interesting if observed and used as a source of ideas for creating Video Mapping works, moreover Maresi Dance is a traditional dance from the village of Tenganan Karangasem. Video is the most dynamic and effective source or media in conveying information. This work is intended to be able to promote Tenganan village to the wider community, so that more tourists visit Tenganan village to enjoy Maresi Dance performances and it is hoped that the existence of the dance can be maintained, adaptation to the times is needed, to be able to maintain the existence and taksu of the dance Video Mapping.Keyword : Maresi, Dance, Tenganan Vilage
Pengembangan Sistem Informasi Manajemen Pengelolaan Travel Berbasis WEB Febriana, Widia; Madani , Miftahul; Widyawati , Lilik; Assa’ady, M Chothibul Umam; Yoga Sumadewa , I Nyoman
TheJournalish: Social and Government Vol. 5 No. 4 (2024): Social and Government
Publisher : CV The Journal Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55314/tsg.v5i4.842

Abstract

Pengembangan sistem informasi manajemen pengelolaan travel berbasis web bertujuan untuk meningkatkan efisiensi dan efektivitas dalam mengelola berbagai proses operasional perusahaan travel. Sistem ini dirancang untuk mempermudah pengelolaan data terkait pemesanan tiket, jadwal perjalanan, layanan pelanggan, dan keuangan secara terintegrasi. Dalam proses pengembangan, metode waterfall digunakan dengan tahapan analisis kebutuhan, desain sistem, implementasi, dan pengujian. Sistem berbasis web ini diharapkan dapat mengatasi permasalahan seperti duplikasi data, ketidakakuratan informasi, dan keterbatasan akses informasi bagi pengguna. Dengan adanya sistem ini, pengguna, baik internal perusahaan maupun pelanggan, dapat mengakses informasi yang dibutuhkan secara real-time, sehingga meningkatkan kepuasan pelanggan dan produktivitas perusahaan. Implementasi sistem ini juga mendukung aksesibilitas yang lebih baik melalui perangkat desktop maupun mobile, serta menyediakan laporan-laporan yang membantu manajemen dalam pengambilan keputusan strategis.
Eksplorasi Strategi Branding dalam Meningkatkan Citra Perusahaan di Era Digital Umam Assa’ady , M Chothibul; Febriana, Widia; Wardi, Putri Amalia; Talidobel , Susilo; Nirwana, Baiq Nadia
TheJournalish: Social and Government Vol. 5 No. 4 (2024): Social and Government
Publisher : CV The Journal Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55314/tsg.v5i4.853

Abstract

Penelitian ini bertujuan untuk mengeksplorasi strategi branding digital yang diterapkan oleh perusahaan di Indonesia dalam upaya meningkatkan citra merek mereka di era digital. Dalam penelitian ini, pendekatan kualitatif deskriptif digunakan untuk menganalisis data yang diperoleh dari wawancara mendalam, observasi, dan studi dokumentasi pada Perusahaan PT Rinjani Royal Cosmetindo yang aktif dalam penerapan branding digital. Hasil penelitian menunjukkan bahwa penggunaan media sosial, e-WOM (Electronic Word of Mouth), dan personalisasi konten merupakan strategi utama dalam membangun citra merek. Media sosial memberikan platform yang efektif untuk berinteraksi dengan konsumen, sementara e-WOM membantu memperkuat citra positif merek melalui ulasan dan rekomendasi pelanggan. Selain itu, personalisasi konten memungkinkan perusahaan untuk menciptakan pengalaman yang relevan bagi setiap konsumen, yang dapat meningkatkan loyalitas dan kepuasan pelanggan. Meskipun demikian, tantangan utama yang dihadapi oleh perusahaan dalam penerapan branding digital adalah kesulitan mengukur dampak langsung terhadap penjualan serta ketidak konsistenan antara branding digital dan tradisional. Untuk mengatasi tantangan dalam penerapan branding digital oleh PT Rinjani Royal Cosmetindo adalah dengan mengembangkan sistem analitik yang lebih efektif untuk mengukur dampak langsung dari strategi branding digital terhadap penjualan. Hal ini dapat dilakukan melalui penggunaan tools analisis data dan pengukuran ROI (Return on Investment) yang lebih terintegrasi. Selain itu, perusahaan perlu melakukan harmonisasi antara branding digital dan tradisional dengan menyusun pesan yang konsisten di seluruh saluran komunikasi, memastikan identitas merek tetap kuat dan mudah dikenali oleh konsumen. Penelitian ini menyimpulkan bahwa branding digital memiliki peran yang sangat penting dalam meningkatkan citra perusahaan, namun perusahaan perlu terus beradaptasi dengan perkembangan teknologi dan tren digital untuk memaksimalkan potensi dari strategi ini.
Pengaruh Literasi Keuangan Digital Terhadap Perkembangan Usaha : Studi Kasus Pada Umkm Di Praya Kabupaten Lombok Tengah Ardiansyah, Lalu Yayan; ., Darusalam; Febriana, Widia
Income : Digital Business Journal Vol. 1 No. 1 (2023)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/income.v1i1.2659

Abstract

The lack of financial literacy among micro-entrepreneurs causes them difficulties in accessing external financing. Even though the financial literacy of the people of NTB is above the national average, this is not accompanied by optimal financial management from MSMEs, especially the Central Lombok district. This study attempts to analyze the effect of financial literacy on MSME actors and assess the level of financial literacy of MSME actors in Central Lombok. The primary data collection method was carried out by online questionnaires and face to face with the respondents. Researchers used simple linear regression analysis to determine the magnitude of the influence of variables. Based on hypothesis testing using the t-test, there is an influence between financial literacy and business development. Based on the linearity test, there is a positive influence between digital financial literacy on business development. This influence means that the higher the level of financial literacy, the higher the business development. Based on the modeling, the coefficient of determination that influences financial literacy on business development is 77.5%, while the rest is influenced by other factors.
Implementasi Promosi Digital Di Giggle Box Cafe And Resto Kota Mataram Untuk Mengedukasi Konsumen Febriana, Widia; Palit, Juliana; Ardiansyah, Lalu Yayan
Income : Digital Business Journal Vol. 1 No. 1 (2023)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/income.v1i1.2669

Abstract

Giggle box cafe and resto is a hangout place that does marketing with education. Education-based promotion is widely practiced to overcome the boredom of advertising. The advantage of education-based marketing is that audiences will not only see it as a marketing effort but will directly feel the real value of being a smarter buyer. The purpose of this research is to find out how the implementation of digital promotions in giggle box cafes and restaurants educates consumers. This research is a qualitative research using descriptive qualitative research methods. The location of this research is the address at giggle box cafe and restaurant jalan. Pejanggik, cilinaya, cakranegara district, mataram city, west nusa tenggara. The steps of data collection were taken through the process of interviewing, documenting and observing while the data analysis step was taken by collecting data from the interview process to a number of related parties, in this case the owner of the giggle box cafe and restaurant, then reducing the results of the interviews, then presenting the data in the form of a presentation. Data and research analysis. From the results of this study it can be seen that education-based marketing as a promotion strategy is quite good, they adapt their educational content to the characteristics of the social media they use. Even so, one drawback is related to the digital promotional activities that they carry out, because giggle box cafe and restaurant does not apply an evaluation stage.
Analisis Determinan Tingkat Pendapatan Pedagang Pasar Destinasi Digital Di Daerah Kopang Lombok Tengah (Studi Kasus: Pasar Jelojok kopang Lombok Tengah) Palit, Juliana; Febriana, Widia; ., Darusalam
Income : Digital Business Journal Vol. 1 No. 1 (2023)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/income.v1i1.2921

Abstract

Pasar destinasi digital merupakan unit usaha kecil serta modal yang diperlukan juga kecil dengan sistem pengolahannya yang cukup sederhana, walaupun dengan modal yang sedikit orang-orang yang bekerja di pasar destinasi digital mampu mempertahankan hidupnya di era modernisasi saat ini. Hadirnya globalisasi membuat jarak, ruang, dan waktu semakin mudah teratasi, sehingga mampu mempermudah komunikasi atau mengirim Lokasi berdagang termasuk komposisi dari berbagai peluang, berbagai fasilitas serta kemudahan dari letak lokasi dalam melakukan usaha dagang. Dalam menjalankan suatu usaha menentukan lokasi sangatlah penting. Penentuan lokasi yang tepat sasaran mampu mewujudkan suatu usaha bisa berjalan lebih efisien serta mendorong pendapatan. Subjek dalam penelitian ini ialah seluruh pedagang di pasar destinasi digital di Pasar Jelojok, Kopang, Lombok Tengah. Objek Penelitian ini dilakukan di Pasar Jelojok Kopang, Lombom Tengah. Penelitian ini merupakan jenis penelitian dengan menggunakan pendekatan kuantitatif, yaitu data yang dinyatakan dalam bentuk angka dan biasanya diperoleh dari sejumlah pertanyaan yang telah disusun (Sekaran dan Bougie, 2013). Adapun jenis data yang dipakai dalam penelitian ini adalah Data Primer. Hasil dari pengujian hipotesis variabel lokasi usaha terhadap tingkat pendapatan pedagang menunjukkan bahwa lokasi tidak berpengaruh terhadap tingkat pendapatan pedagang. Hal ini ditunjukkan pada nilai signifikan sebesar 0.098 > 0,05, yang artinya menunjukkan nilai probabilitas lokasi lebih besar dari 0,05. Hal tersebut kemungkinan dikarenakan lokasi pasar destinasi digital yang terletak jauh dari pusat keramaian kota tak menyurutkan minat para pengunjung atau pembeli untuk berkunjung ke pasar-pasar destinasi digital di Pasar Jelojok, Lombok Tengah, pasar-pasar destinasi digital tersebut terletak disekitaran lokasi pariwisata yang telah jamah dikunjungi para wisatawan saat berpariwisata di Lombok Tengah.
Co-Authors ., Darusalam Abdurahman Abdurrahman Anggriani, Rini Baiq Dinda Puspita Ayu Baiq Dinna Widiyasti Baiq Nadia Nirwana christofer satria Fahry Fahry, Fahry Fikri Rahman, Haikal Hasbullah Hasbullah I Nyoman Yoga Sumadewa Irwan Cahyadi Istin Fitriana Aziza Josman, Lady Faerrosa Juliana Palit Junanda, Indri Amelia Komala, Rina Lalu Yayan Ardiansyah Lilik Widyawati M. Chothibul Umam Assa’ady Madani , Miftahul MAKIAH Muliani Muliani, Muliani Noviansyah Noviansyah, Noviansyah Ondi Asroni Prasetyo, Rahman Restu Alpiansah Rizal Ramdani rodhi, mohammad najib Siti Soraya Susilo Talidobel Ulya khae Roni , Izzatul Urfina, Yasyifa Dian Wardi, Putri Amalia Widyawati , Lilik Wilyningsih, Ni Ketut Ayu Wira Hendri Yuliana, Ika Zahrah, Zahrah