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All Journal Jurnal Promosi Pendidikan Ekonomi International Journal of Community Service Learning BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Wahana Pendidikan Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Pendidikan Administrasi Perkantoran (JPAP) Journal of Artificial Intelligence and Digital Business Jurnal Prospek: Pendidikan Ilmu Sosial dan Ekonomi Educational Studies: Conference Series
Rahayu, Vitria Puri
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Journal : Educational Studies: Conference Series

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PENGARUH CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN COFFEE SHOP JANJI JIWA JILID 490 Fransisca Wenas , Rienitha Mery; Ellyawati, Noor; Rahayu, Vitria Puri
Educational Studies: Conference Series Vol. 3 No. 2 (2023)
Publisher : Faculty of Teacher Training and Education, Mulawarman University

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Abstract

This research aims to find out whether brand image and service quality have a significant effect on consumer satisfaction at the Janji Jiwa Jilid 490 coffee shop. The sampling technique used was non-probability sampling. Data collection carried out was a questionnaire distributed to 96 consumers, observations and interviews. The data analysis technique uses multiple linear regression analysis. The partial t test results for each variable brand image and service quality have a positive and significant effect on consumer satisfaction, then the F test results show that simultaneously brand image and service quality have a positive and significant effect on consumer satisfaction, this can be seen from the results of statistical analysis using significance value 0.000 < 0.05. Service quality is the dominant variable influencing consumer satisfaction. The R Square value is 50.8% while the remaining 49.2% is influenced by variables not examined in this research.
ANALISIS KONTRIBUSI DANA BAGI HASIL SUMBER DAYA ALAM DALAM BANTUAN PEMBIAYAAN BELANJA PROVINSI KALIMANTAN TIMUR PERIODE 2012-2021 Lestari, Afifah Dini; Ellyawati, Noor; Rahayu, Vitria Puri
Educational Studies: Conference Series Vol. 3 No. 2 (2023)
Publisher : Faculty of Teacher Training and Education, Mulawarman University

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The condition of revenue sharing funds from natural resources in East Kalimantan Province shows fluctuating conditions tending to decline, profit sharing funds contribute positively to the regional financial assistance budget which is useful for regional progress and development. The aim of this research is to determine the magnitude of the contribution of natural resource revenue sharing funds to financial aid spending, as well as determine the largest contribution from both renewable and non-renewable natural resources. This research is a type of qualitative research with data collection techniques using documentation and data analysis using the fiscal decentralization formula. The results of the research show that every year the contribution of the Profit Sharing Fund contributes to the financial aid expenditure of the province of East Kalimantan, this is because the amount of the profit sharing fund tends to decrease every year while the budget for aid expenditure for the province of East Kalimantan continues to increase.
ANALISIS ALOKASI ANGGARAN PENDIDIKAN DALAM ANGGARAN PENDAPATAN DAN BELANJA DAERAH KOTA SAMARINDA PERIODE 2017-2021 Putri Tartilla , Rindiriani Tirana; Rachim , Abdul; Rahayu, Vitria Puri
Educational Studies: Conference Series Vol. 3 No. 2 (2023)
Publisher : Faculty of Teacher Training and Education, Mulawarman University

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The research entitled Analysis of Education Budget Allocations in the Samarinda City Regional Revenue and Expenditure Budget for the 2017-2021 Period was carried out under the guidance of Mr. Prof. Dr. Abd. Rachim AF, S.E., M.Sc. as Supervisor I and Mrs. Vitria Puri Rahayu, S.Pd., M.Pd. as Supervisor II. The aim of this research is to find out the education budget in the Samarinda City APBD for 2017-2021, analyze and describe the proportion of the education budget in the Samarinda City APBD for 2017-2021. This research uses descriptive research with a quantitative approach. This research uses the entire population as a sample, namely time series data on the Samarinda City education budget for 2017-2021. The type of data in this research uses secondary data obtained from BPKAD Samarinda City. The data analysis technique used in this research uses the education budget proportion formula. The research results show that the education budget allocation for 2017-2021 has reached 20% except in 2020. The education budget in the research year was mostly used for indirect spending.
ANALISIS POTENSI EKONOMI BERDASARKAN HISTORIOPRENEURSHIP DI DESA MASJID TUA SAMARINDA SEBERANG Nurliyana, Nurliyana; Reza, Reza; Rahayu, Vitria Puri
Educational Studies: Conference Series Vol. 3 No. 2 (2023)
Publisher : Faculty of Teacher Training and Education, Mulawarman University

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This research aims to determine the potential for historiopreneurship-based businesses in the old mosque area of Samarinda city. This research was conducted as a descriptive research type with a qualitative approach, with information retrieval techniques using interviews and observation, the data was processed using qualitative analysis according to Miles and Huberman. The research results show that historiopreneurship-based potential is measured by three indicators, namely, type of business, environment and human resources. The results of the research show that people have poor independent financial management skills but already have an understanding so that financial management problems can be overcome, business owner sources are also able to carry out promotions and price competition due to threats from similar businesses. It can be concluded that there is economic potential based on historiopreneurship in the old mosque area.
PENGARUH MODEL PEMBELAJARAN EXPERIENTIAL DENGAN BANTUAN MEDIA PEMBELAJARAN POWERPOINT TERHADAP HASIL BELAJAR SISWA DI SMA NEGERI 2 TENGGARONG SEBERANG Meliana, Meliana; Sudarman, Sudarman; Rahayu, Vitria Puri
Educational Studies: Conference Series Vol. 3 No. 2 (2023)
Publisher : Faculty of Teacher Training and Education, Mulawarman University

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This research aims to determine whether or not there is an influence from the use of the experiential learning model with the help of PowerPoint learning media on student learning outcomes in economics subjects for class X SMA Negeri 2 Tenggarong Seberang. The method used in this research is a quasi-experimental design with a nonequivalent control group design. The research subjects were students in class X 6 as the control class and X 7 as the experimental class with a total of 66 students. The data collection technique used is a written test in the form of multiple choice and documentation. Analysis of learning outcomes using the t-test which showed a value of 0.008 < 0.05. This means that there is a significant difference between student learning outcomes in the experimental class and the control class, so it can be concluded that there is an influence of the use of the experiential learning model with the help of PowerPoint learning media on student learning outcomes in economics subjects for class X SMA Negeri 2 Tenggarong Seberang.
Pengaruh Kualitas Pelayanan terhadap Kepuasan Konsumen Ayam Gepuk Eka Prasetya, Muhammad Yoga; Ellyawati, Noor; Rahayu, Vitria Puri
Educational Studies: Conference Series Vol. 4 No. 1 (2024)
Publisher : Faculty of Teacher Training and Education, Mulawarman University

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This study aims to find out the effect of service quality on consumer satisfaction in Chicken Gepuk M Yamin Samarinda. This study is a causal associative research with a quantitative approach. The population of this study is all consumers who enjoy Ayam Gepuk M. Yamin, namely 96 customers who visit Ayam Gepuk M. This study uses non-probability sampling with a sample withdrawal method using incidental sampling. The data collection technique in this study uses the questionnaire method. The data analysis in this study uses simple linear regression analysis. The results of the validity test of the questionnaire items showed that all statement items in the customer satisfaction variable (X) showed the value of r calculated > r table so it can be said that the customer satisfaction variable questionnaire (X) was valid. The results of the hypothesis test analysis show that the value of sig < a or 0.000 < 0.050, then there can be a significant influence of service quality on customer satisfaction at Ayam Gepuk M. Yamin Samarinda City. So, it can be concluded that the quality of service has a significant influence on the level of consumer satisfaction at Ayam Gepuk M Yamin Samarinda.
Pengaruh Financial Technology Payment dan Self Control terhadap Perilaku Manajemen Keuangan Mahasiswa Karunia Dwi Fadilatul Fatimah; Ellyawati, Noor; Rahayu, Vitria Puri
Educational Studies: Conference Series Vol. 4 No. 1 (2024)
Publisher : Faculty of Teacher Training and Education, Mulawarman University

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This research aims to determine whether fintech payment and self-control have a significant effect on the financial management behavior of students. The sampling technique used is proportional random sampling. Data collection carried out was observation and questionnaires distributed to 146 Economics Education Students of Mulawarman University. The data analysis technique used multiple linear regression analysis. The results of the partial t-test of each fintech payment and self-control variable have a positive and significant effect on financial management behavior, then the results of the F test significantly show that fintech payment and self-control have a positive and significant effect on financial management behavior. The R Square value is 68.0%, which means that the remaining 32.0% is influenced by other variables not examined in this study. And based on results t test analysis that has been done by the researcher obtained is partial influence and significant between Self control and Financial Management Behavior on student of Economics Education at Mulawarman University
Pengaruh Celebrity Endorser terhadap Minat Beli Produk Scarlett pada Mahasiswa Aldila Nur Astari; Ellyawati, Noor; Rahayu, Vitria Puri; Ruspian
Educational Studies: Conference Series Vol. 4 No. 1 (2024)
Publisher : Faculty of Teacher Training and Education, Mulawarman University

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One way to increase sales and increase the popularity of Scarlett Whitening is to work with public figures or celebrities as celebrity endorsers. This study aims to determine the effect of celebrity endorsers on buying interest in Scarlett products in Economic Education students at Mulawarman University. This study uses an ex-post facto method with a quantitative approach, the data uses a sample of 137 respondents through a questionnaire distributed online using Google Form. The research method used is simple linear regression. . The results of research on the use of celebrity endorsers on buying interest in Scarlett Whitening products obtained an average value of the good category. The indicator with the highest value is the visibility indicator (popularity) and the lowest is the power indicator (strength). The results also show that celebrity endorsers have a positive and significant influence on buying interest in Scarlett products at 0.000 <0.05 and the value of Thitung 9.935> Ttabel 1.977. The conclusion of this study is that celebrity endorsers partially play an important role in increasing students' buying interest.
Minat Siswa SMK dalam Melanjutkan Pendidikan ke Perguruan Tinggi Wahidatuzzakiah Rahmadhani; Sudarman; Rahayu, Vitria Puri
Educational Studies: Conference Series Vol. 4 No. 1 (2024)
Publisher : Faculty of Teacher Training and Education, Mulawarman University

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The research in this thesis is motivated by the still low interest of vocational school students in continuing their education to tertiary institutions. Therefore, the focus of research in this thesis is how vocational school students are interested in continuing their education to college. This research aims to determine the interest of vocational school students in continuing their education to higher education at SMKN 1 Bengalon, East Kutai Regency. The type of research carried out was descriptive qualitative research. The informants in the research were class XII students. Data collection was carried out by direct observation and interviewing class XII students. Based on the research results, it shows that vocational school students' interest in continuing their education has increased. This can be seen from how students view career opportunities after graduating from college compared to just graduating from vocational school. Continuing education to college makes students believe that after graduating from college students will have greater opportunities in the field of work. Not only that, support from the surrounding environment influences the interest of students who want to continue their education and good academic aspects provide opportunities for students to be accepted at the desired university and study program.
Pengaruh Brand Awareness Terhadap Minat Beli Konsumen Studi Pembelian Produk Skintific Baya, Ira Juwita; Rahayu, Vitria Puri; Sutrisno, Sutrisno; Permatasari, Indah
Educational Studies: Conference Series Vol. 5 No. 1 (2025)
Publisher : Faculty of Teacher Training and Education, Mulawarman University

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This study aims to determine the effect of brand awareness on the purchase intention of Skintific products among students of the Economic Education Study Program at Mulawarman University. The study employs a quantitative approach with a causal associative method. A total of 84 students were selected using purposive sampling. Data were collected through a Likert-scale questionnaire and analyzed using descriptive analysis, classical assumption tests, simple linear regression, t-test, and coefficient of determination with the assistance of the JASP program. The results show that brand awareness influences the purchase intention of Skintific products. The higher the level of brand awareness, the greater the likelihood that consumers will purchase Skintific products. High brand awareness enhances consumers’ trust and confidence in the quality and benefits of the product and helps them recognize and recall the Skintific brand compared to its competitors. This study provides an important contribution for companies in designing effective marketing strategies by emphasizing the enhancement of brand awareness as a key factor in increasing consumer purchase intention. Keywords: Brand Awareness, Consumer Purchase Intention, Skintific Product Penelitian ini bertujuan untuk mengetahui pengaruh brand awareness terhadap minat beli produk Skintific pada mahasiswa Program Studi Pendidikan Ekonomi Universitas Mulawarman. Penelitian menggunakan pendekatan kuantitatif dengan metode asosiatif kausal. Sampel sebanyak 84 mahasiswa dipilih melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner skala Likert dan dianalisis dengan analisis deskriptif, uji asumsi klasik, regresi linier sederhana, uji t, dan koefisien determinasi menggunakan program JASP. Hasil penelitian menunjukkan bahwa brand awareness berpengaruh terhadap minat beli produk Skintific. Semakin tinggi tingkat kesadaran merek, semakin besar kemungkinan konsumen untuk membeli produk Skintific. Kesadaran merek yang tinggi meningkatkan rasa percaya dan keyakinan terhadap kualitas serta manfaat produk, serta membantu konsumen mengenali dan mengingat merek Skintific dibandingkan pesaingnya. Penelitian ini memberikan kontribusi penting bagi perusahaan dalam merancang strategi pemasaran yang efektif dengan menekankan peningkatan brand awareness sebagai kunci untuk meningkatkan minat beli konsumen. Kata Kunci: Brand Awareness, Minat Beli Konsumen, Produk Skintific
Co-Authors abu, ilham Akbar, Muhammad Fauzan Aldila Nur Astari Anggraini, Ajeng Prasetya Annisa Annisa Arliyanti, Shila Putri Armasa, Viona Sabilla Putri Astuti, Ratna Fitri Baya, Ira Juwita Dina Destari Eka Prasetya, Muhammad Yoga Ellyawati, Noor Firmansyah, Yanuar Fransisca Wenas , Rienitha Mery Haidar, Kadori Hermayanti, Anggun - Indah Permatasari Irdiansyah, Irdiansyah Jeniati Paladan Kahfi, Muhammad Abdul Karunia Dwi Fadilatul Fatimah Lestari, Afifah Dini Maimunah, Maimunah Manurung, Eris Meliana Meliana Mustangin Mustangin Mutiara Rahmah Nurliyana, Nurliyana Partha, Made Ngurah Putri Tartilla , Rindiriani Tirana Rachim , Abdul rahmadani, noviana Ramadani, Desita Putri Reza, Reza Riyadi, Riyo Ruspian Ruspian, Ruspian Sandy, Aisyah Trees Sudarman Sudarman Sudarman SUTRISNO Sutrisno, Sutrisno Wahidatuzzakiah Rahmadhani Wulandari, Mesy Ayu