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All Journal ANWARUL: Jurnal Pendidikan dan Dakwah Prosiding Simposium Nasional Manajemen dan Bisnis
Agustin, Rani
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Kegiatan Ektrakurikuler Tilawah Untuk Meningkatkan Prestasi Peserta Didik di SD Istiqomah Bandung Kinesti, Rakanita Dyah Ayu; Ixzata, Musabiqul Fikriansyah Al; Ni’mah, Rizqiya Afifatun; Munawaroh, Sani’atul; Ulya, Nadia Himatul; Agustin, Rani
ANWARUL Vol 2 No 3 (2022): JUNI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (500.195 KB) | DOI: 10.58578/anwarul.v2i3.423

Abstract

Improving the quality and quality of an educational institution in terms of various aspects, one of which is increasing achievement in extracurricular programs. SD Istiqomah Bandung is a large educational institution and has many proud achievements, especially in the recitation program. The general purpose of this study is (1) to find out the description of extracurricular activities that can improve learning outcomes at SD Istiqomah Bandung. (2) to find out the achievements of students at SD Istiqomah Bandung which are produced through recitation extracurricular activities. (3) To find out the results obtained after participating in extracurricular recitations at SD Istiqomah in class subjects. In this study using qualitative research methods in which the way of collecting data by question and answer, observation, and documentation. From this extracurricular recitation activity, it is hoped that students at Istiqomah Elementary School can encourage talents and interests so as to increase the achievements of students which later can also be applied or implemented in life in society. The conclusions of this study have a direct impact on school achievement which makes SD Istiqomah Bandung a superior elementary school in the city of Bandung.
PENGARUH LIVE SHOPPING, PERSEPSI HARGA, E-WOM, CELEBRITY ENDORSER DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAAN PRODUK LANEIGE DI KALANGAN GENERASI MILENIAL INDONESIA Oktavianti, Syalsabillah; Irawati, Nurul Rohmah; Andriani, Defi Dwi; Agustin, Rani
Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 4 (2025): Simposium Manajemen dan Bisnis
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ft8f6250

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh live shopping, persepsi harga, electronic word of mouth (E-WOM), celebrity endorser, dan kualitas produk terhadap keputusan pembelian produk Laneige di kalangan generasi milenial Indonesia. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik purposive sampling terhadap 45 responden pengguna produk Laneige. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda dengan bantuan SPSS. Hasil analisis menunjukkan bahwa secara simultan kelima variabel independen memberikan pengaruh signifikan terhadap keputusan pembelian. Namun secara parsial, hanya variabel celebrity endorser yang memiliki pengaruh positif dan signifikan. Temuan ini menekankan pentingnya peran selebriti dalam strategi pemasaran bagi konsumen milenial dalam membuat keputusan pembelian. Sementara itu, aspek lain seperti live shopping, persepsi harga, E-WOM, dan kualitas produk tetap mempunyai pengaruh dan dianggap penting, namun secara individual tidak menunjukkan pengaruh yang signifikan. Penelitian ini menawarkan kontribusi baru dengan mengintegrasikan lima variabel pemasaran digital kontemporer dalam menganalisis perilaku konsumen skincare Korea di Indonesia.
Co-Authors Andriani, Defi Dwi Irawati, Nurul Rohmah Ixzata, Musabiqul Fikriansyah Al Munawaroh, Sani’atul Ni’mah, Rizqiya Afifatun Oktavianti, Syalsabillah Rakanita Dyah Ayu Kinesti, Rakanita Dyah Ayu Ulya, Nadia Himatul